Rascasse Audience Intelligence

Scribd Target Market in United States

A data profile of the people who buy, follow and care about Scribd in United States — modelled from more than twelve digital signal sources. Scribd has an estimated audience of 1,205,655 people in United States.

#2130among Brand in United States#687in Technology & Electronics

The average Scribd fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Liam Hemsworth, The Huntsman: Winter's War, Taylor Lautner, with strongest over-indexing on Liam Hemsworth (61.53× the country average).

Demographically, the Scribd audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scribd fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Liam Hemsworth.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scribd profile in United States.

Audience size
1.2M
in United States
Gender
59.6%♀
40.4% male
Age
40.5
average years
Country rank
#20823
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scribd

59.6% are female, 40.4% are male, average age 40.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Scribd audience in United States
MetricValue
Female59.6%
Male40.4%
Average age40.5
Estimated audience size1,205,655
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Scribd audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Scribd audience comes from United States.

Worldwide audience distribution share by country for Scribd
CountryShare
India17.0%
Indonesia10.3%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scribd audience in United States is strongest.

Fig. 05

Top regions by affinity

Scribd customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.37×
02New York~80K1.36×
03Georgia~40K1.22×
04Texas~100K1.20×
05California~100K1.17×
06Washington~30K1.15×
07Kansas~10K1.15×
08Virginia~30K1.10×
09Florida~80K1.09×
10Oregon~10K1.09×
11Missouri~20K1.08×
12Oklahoma~10K1.08×
13New Jersey~30K1.07×
14Massachusetts~20K1.07×
15Utah~10K1.07×
16Alaska~3K1.06×
17Alabama~20K1.05×
18Illinois~40K1.03×
19Colorado~20K1.03×
20North Carolina~30K1.01×
21Louisiana~10K1.01×
22Nevada~10K1.01×
23Mississippi~9K1.01×
24Maryland~20K1.00×
25West Virginia~5K1.00×
26Tennessee~20K0.98×
27Arkansas~9K0.98×
28New Mexico~6K0.98×
29Maine~4K0.98×
30Idaho~5K0.97×
31Vermont~2K0.96×
32Arizona~20K0.94×
33Connecticut~10K0.94×
34New Hampshire~4K0.94×
35Kentucky~10K0.93×
36Michigan~30K0.92×
37South Carolina~20K0.92×
38North Dakota~2K0.92×
39Rhode Island~3K0.91×
40Pennsylvania~30K0.90×
41Minnesota~10K0.89×
42Hawaii~4K0.89×
43Nebraska~5K0.88×
44Ohio~30K0.87×
45Indiana~20K0.87×
46Montana~3K0.87×
47South Dakota~2K0.85×
48Iowa~8K0.82×
49Delaware~3K0.81×
50Wisconsin~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Scribd, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scribd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scribd audience
#·InterestCategoryAffinity×
01The Huntsman: Winter's WarMovies & TV217.83×
02XlibrisBrand155.68×
03Fun Town RVBrand84.37×
04Taylor LautnerMovies & TV61.79×
05Liam HemsworthMovies & TV61.53×
06Gerard ButlerMovies & TV42.39×
07Switched at Birth (TV series)Movies & TV29.05×
08WattpadInternet & Social Media26.22×
09Tom HardyMovies & TV26.21×
10Ryan GoslingMovies & TV14.91×
11Richard GereMovies & TV14.80×
12BoAMusic & Radio14.78×
13Steven SeagalMovies & TV14.73×
14Chris HemsworthMovies & TV12.99×
15Now You See Me (film)Movies & TV11.72×
16Chris Evans (actor)Movies & TV11.55×
17Audible.comLiterature9.86×
18Mark WahlbergMovies & TV8.90×
19Master classBusiness & Career8.56×
20Dodo (Alice's Adventures in Wonderland)Literature6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scribd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scribd audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
MindfulnessBALANCE1.38×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scribd audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.96×
Urban LifestyleOPEN0.97×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scribd's target market in United States?

Scribd's target market in United States covers an estimated 1,205,655 people, concentrated in California and Texas.

02

What is the gender split and age of Scribd customers?

59.6% of the Scribd audience are female, 40.4% are male, with an average age of 40.5 years.

03

Which brands do Scribd fans like most?

Scribd fans show strongest brand affinity for Liam Hemsworth (61.53×), The Huntsman: Winter's War (217.83×), and Taylor Lautner (61.79×) over the country average.

04

Where do Scribd fans live in United States?

Scribd fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Scribd fans also like?

Beyond Scribd itself, the audience over-indexes on The Huntsman: Winter's War (217.83×), Taylor Lautner (61.79×), Gerard Butler (42.39×), and Wattpad (26.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Scribd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scribd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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