Scribd Audience in United States

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Scribd has an estimated audience of 1,119,122 people in United States. 59.6% are female, 40.4% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Liam Hemsworth, Taylor Lautner, Gerard Butler, Wattpad, Tom Hardy.

The average Scribd fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Liam Hemsworth, Taylor Lautner, Gerard Butler, with strongest over-indexing on Liam Hemsworth (61.53× the country average). Demographically, the Scribd audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Scribd fans

Demographic split for Scribd audience in United States
MetricValue
Female59.6%
Male40.4%
Average age40.5
Estimated audience size1,119,122

Audience persona

The typical Scribd fan in United States is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Liam Hemsworth.

Top regions in United States

Top regions ranked by reach for Scribd in United States
RegionReachAffinity
California149,0201.21×
Texas119,3481.24×
New York90,1531.44×
Florida85,6311.13×
Georgia44,0261.28×
Illinois40,0931.08×
North Carolina36,2481.08×
Pennsylvania34,8180.92×
Virginia32,9871.21×
New Jersey32,0751.13×
Ohio30,2070.88×
Michigan28,6850.98×
Washington25,8201.15×
Massachusetts25,2311.14×
Arizona21,7010.95×
Tennessee21,2910.95×
Missouri20,5461.14×
Maryland19,5291.01×
Colorado18,7001.06×
Alabama17,8411.14×
Indiana17,7680.87×
South Carolina15,5140.92×
Oregon14,7361.15×
Minnesota14,3400.89×
Wisconsin14,1040.84×
Louisiana13,6020.94×
Oklahoma13,2911.07×
Kentucky12,5450.89×
Connecticut10,6370.95×
Utah10,5911.06×
Nevada10,5630.98×
Kansas9,1911.04×
Arkansas9,0910.99×
Mississippi8,6460.94×
Iowa7,6770.83×
Idaho5,6101×
Washington, District of Columbia5,2371.56×
New Mexico4,9450.88×
West Virginia4,9270.95×
Nebraska4,5620.81×
Hawaii3,9840.83×
Maine3,9710.99×
New Hampshire3,9340.89×
Rhode Island2,9990.84×
Montana2,6050.84×
Delaware2,3790.77×
Alaska2,1390.89×
North Dakota2,0720.9×
Vermont1,8340.93×
South Dakota1,7580.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scribd audience
BrandAffinityCategory
Liam Hemsworth61.53×Movies & TV
Taylor Lautner61.79×Movies & TV
Gerard Butler42.39×Movies & TV
Wattpad26.22×Internet & Social Media
Tom Hardy26.21×Movies & TV
Ryan Gosling14.91×Movies & TV
Fun Town RV84.37×
BoA14.78×Music & Radio
Chris Hemsworth12.99×Movies & TV
Richard Gere14.8×Movies & TV
Xlibris155.68×
Chris Evans (actor)11.55×Movies & TV
Now You See Me (film)11.72×Movies & TV
Steven Seagal14.73×Movies & TV
Master class8.56×Business & Career
Corín Tellado144.4×Literature
Dodo (Alice's Adventures in Wonderland)6.38×Literature
Mark Wahlberg8.9×Movies & TV
Texas Roadhouse3.15×Food & Beverages
Switched at Birth (TV series)29.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scribd audience
TraitClusterScore
MindfulnessBALANCE1.39
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.35
TraditionCONSERVATISM1.17
LGBTQ+ IdentityOPEN1.11
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Scribd
CountryShare
India17.3%
Indonesia10.7%
Brazil8.2%

See Scribd audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Scribd have in United States?

Scribd has an estimated audience of 1,119,122 people in United States, concentrated in California and Texas.

What is the gender split and age of Scribd fans?

59.6% of Scribd fans are female, 40.4% are male, with an average age of 40.5 years.

Which brands do Scribd fans like most?

Scribd fans show strongest brand affinity for Liam Hemsworth (61.53×), Taylor Lautner (61.79×), and Gerard Butler (42.39×) over the country average.

Where do Scribd fans live in United States?

Scribd fans in United States are most concentrated in California (reach 149,020), Texas (reach 119,348), and New York (reach 90,153). These three regions account for the largest share of the active audience.

What other brands do Scribd fans also like?

Beyond Scribd itself, the audience over-indexes on Taylor Lautner (61.79×), Gerard Butler (42.39×), Wattpad (26.22×), and Tom Hardy (26.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scribd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.