Switched at Birth (TV series) Audience in United States

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Switched at Birth (TV series) has an estimated audience of 724,230 people in United States. 84.0% are female, 16.0% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Throne of Glass, Strategic human resource planning, Combat sport, Empresarios, Home equity.

The average Switched at Birth (TV series) fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Throne of Glass, Strategic human resource planning, Combat sport, with strongest over-indexing on Throne of Glass (21.04× the country average). Demographically, the Switched at Birth (TV series) audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Switched at Birth (TV series) fans

Demographic split for Switched at Birth (TV series) audience in United States
MetricValue
Female84.0%
Male16.0%
Average age33.1
Estimated audience size724,230

Audience persona

The typical Switched at Birth (TV series) fan in United States is more female, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Throne of Glass.

Top regions in United States

Top regions ranked by reach for Switched at Birth (TV series) in United States
RegionReachAffinity
California90,1391.13×
Texas76,8961.24×
Florida43,7510.89×
New York35,5620.88×
Georgia24,9231.12×
Illinois24,2821.01×
Pennsylvania23,4910.96×
Ohio23,2271.04×
North Carolina21,4800.99×
Michigan19,7591.04×
Arizona19,5621.32×
New Jersey15,5230.84×
Virginia15,2970.87×
Indiana15,2731.15×
Tennessee14,9961.03×
Washington14,8401.02×
Missouri12,5641.08×
Massachusetts12,1220.85×
Maryland10,8960.88×
Wisconsin10,7810.99×
South Carolina10,7200.98×
Alabama10,6411.05×
Colorado10,5940.93×
Oklahoma10,3461.29×
Kentucky10,0991.11×
Minnesota10,0170.97×
Louisiana9,7641.05×
Oregon9,1611.1×
Utah7,7051.19×
Nevada7,1141.02×
Kansas6,9041.21×
Arkansas6,8911.15×
Connecticut6,7960.94×
Mississippi6,2951.05×
Iowa5,8700.98×
Idaho4,3661.2×
New Mexico4,1271.14×
West Virginia3,6951.1×
Nebraska3,4570.95×
New Hampshire2,5710.9×
Hawaii2,3130.74×
Maine2,2920.88×
Rhode Island1,9500.85×
Montana1,7230.86×
Delaware1,6510.83×
Alaska1,5951.03×
South Dakota1,5200.91×
North Dakota1,4600.98×
Washington, District of Columbia1,3680.63×
Vermont1,0570.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Switched at Birth (TV series) audience
BrandAffinityCategory
Throne of Glass21.04×Literature
Strategic human resource planning12.43×Business & Career
Combat sport2.14×Sports
Empresarios16.71×Politics & Society
Home equity2.13×Home & Garden
Urban Outfitters1.77×Shopping
Iron Man (film)4.41×Movies & TV
JDSU2.55×Business & Career
Mortgage insurance3.6×Business & Career
Elsword12.38×Games
Jingoism1.59×Politics & Society
Racing1.91×Cars & Mobility
Panama2.68×Travel & Leisure
Saving2.12×Business & Career
Mothercare2.29×Kids & Family
Grace Slick5.62×Music & Radio
La rosa de Guadalupe7.45×Movies & TV
Arnold Palmer3.86×Sports
Nebraska Cornhuskers football2.23×Sports
Good to Great Jim Collins17.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Switched at Birth (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.74
TraditionCONSERVATISM1.67
Risk AppetiteTHRILL1.55
Luxury OrientationPREMIUM1.55
ExtroversionTHRILL1.27
Pet OwnershipJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Switched at Birth (TV series)
CountryShare
United States51.0%
France6.7%
India6.0%

See Switched at Birth (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Switched at Birth (TV series) have in United States?

Switched at Birth (TV series) has an estimated audience of 724,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Switched at Birth (TV series) fans?

84.0% of Switched at Birth (TV series) fans are female, 16.0% are male, with an average age of 33.1 years.

Which brands do Switched at Birth (TV series) fans like most?

Switched at Birth (TV series) fans show strongest brand affinity for Throne of Glass (21.04×), Strategic human resource planning (12.43×), and Combat sport (2.14×) over the country average.

Where do Switched at Birth (TV series) fans live in United States?

Switched at Birth (TV series) fans in United States are most concentrated in California (reach 90,139), Texas (reach 76,896), and Florida (reach 43,751). These three regions account for the largest share of the active audience.

What other brands do Switched at Birth (TV series) fans also like?

Beyond Switched at Birth (TV series) itself, the audience over-indexes on Strategic human resource planning (12.43×), Combat sport (2.14×), Empresarios (16.71×), and Home equity (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Switched at Birth (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.