Rascasse Audience Intelligence

Switched at Birth (TV series) Audience in United States

A data profile of the people who buy, follow and care about Switched at Birth (TV series) in United States — modelled from more than twelve digital signal sources. Switched at Birth (TV series) has an estimated audience of 737,330 people in United States.

#2423among Movie / TV Show / Series in United States#5376in Movies & TV

The average Switched at Birth (TV series) fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snapped, Avan Jogia, Austin Butler, with strongest over-indexing on Snapped (39.47× the country average).

Demographically, the Switched at Birth (TV series) audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Switched at Birth (TV series) fan in United States is more female, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Snapped.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Switched at Birth (TV series) profile in United States.

Audience size
737K
in United States
Gender
84.0%♀
16.0% male
Age
33.1
average years
Country rank
#28950
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Switched at Birth (TV series) viewers

84.0% are female, 16.0% are male, average age 33.1.

Fig. 02

Gender split

84.0%
Female
16.0%
Male
Demographic split for Switched at Birth (TV series) audience in United States
MetricValue
Female84.0%
Male16.0%
Average age33.1
Estimated audience size737,330
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Switched at Birth (TV series) audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3920%
40-4917%
50+7%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Switched at Birth (TV series) audience comes from United States.

Worldwide audience distribution share by country for Switched at Birth (TV series)
CountryShare
United States50.8%
France6.6%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Switched at Birth (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Switched at Birth (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.31×
02Oklahoma~10K1.27×
03Idaho~4K1.22×
04Kansas~7K1.20×
05Utah~8K1.19×
06Arkansas~7K1.17×
07Texas~70K1.15×
08New Mexico~4K1.15×
09Indiana~10K1.12×
10Kentucky~10K1.12×
11West Virginia~4K1.12×
12Georgia~20K1.09×
13Oregon~9K1.09×
14Alaska~2K1.09×
15Missouri~10K1.08×
16Alabama~10K1.08×
17California~90K1.07×
18Mississippi~6K1.07×
19Louisiana~10K1.04×
20Ohio~20K1.03×
21North Dakota~2K1.03×
22Michigan~20K1.01×
23Tennessee~10K1.01×
24Nevada~7K1.01×
25Washington~10K0.99×
26Wisconsin~10K0.99×
27Iowa~6K0.99×
28South Dakota~2K0.99×
29Nebraska~4K0.98×
30Illinois~20K0.96×
31North Carolina~20K0.95×
32South Carolina~10K0.95×
33Minnesota~10K0.95×
34Connecticut~7K0.93×
35New Hampshire~3K0.93×
36Pennsylvania~20K0.92×
37Maine~2K0.92×
38Montana~2K0.91×
39Vermont~1K0.91×
40Colorado~10K0.90×
41Maryland~10K0.89×
42Rhode Island~2K0.89×
43Delaware~2K0.88×
44Florida~40K0.87×
45Virginia~10K0.84×
46New York~30K0.83×
47New Jersey~20K0.82×
48Massachusetts~10K0.81×
49Hawaii~2K0.79×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Switched at Birth (TV series), United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Switched at Birth (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Switched at Birth (TV series) audience
#·InterestCategoryAffinity×
01Avan JogiaMovies & TV44.87×
02SnappedMovies & TV39.47×
03Friday Night Lights (TV series)Movies & TV31.42×
04The O.C.Movies & TV31.31×
05Austin ButlerMovies & TV30.75×
06Grimm (TV series)Movies & TV29.80×
07ScribdTechnology & Electronics29.05×
08Gerard ButlerMovies & TV27.41×
09Ross LynchMovies & TV21.40×
10MonstersMovies & TV19.34×
11Finding NemoMovies & TV16.95×
12Blue Bloods (TV series)Movies & TV16.27×
13Miami Hurricanes footballSports16.24×
14Pretty Little Liars (TV series)Movies & TV12.44×
15Dove CameronMovies & TV11.80×
16Emma WatsonMovies & TV11.26×
17ShrekMovies & TV11.21×
18Dylan O'BrienMovies & TV10.45×
19SubwayFood & Beverages4.85×
20Pizza HutFood & Beverages4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Switched at Birth (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Switched at Birth (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Convenience OrientationPREMIUM2.00×
TraditionCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Switched at Birth (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Switched at Birth (TV series) have in United States?

Switched at Birth (TV series) has an estimated audience of 737,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Switched at Birth (TV series) viewers?

84.0% of Switched at Birth (TV series) fans are female, 16.0% are male, with an average age of 33.1 years.

03

Which brands do Switched at Birth (TV series) fans like most?

Switched at Birth (TV series) fans show strongest brand affinity for Snapped (39.47×), Avan Jogia (44.87×), and Austin Butler (30.75×) over the country average.

04

Where do Switched at Birth (TV series) fans live in United States?

Switched at Birth (TV series) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Switched at Birth (TV series) fans also like?

Beyond Switched at Birth (TV series) itself, the audience over-indexes on Avan Jogia (44.87×), Austin Butler (30.75×), Gerard Butler (27.41×), and Monsters (19.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Switched at Birth (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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