Chorizo Audience in United States

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Chorizo has an estimated audience of 935,222 people in United States. 55.7% are female, 44.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Grinch, Vocal harmony, Cherish (group).

The average Chorizo fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chorizo audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chorizo fans

Demographic split for Chorizo audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.7
Estimated audience size935,222

Audience persona

The typical Chorizo fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chorizo in United States
RegionReachAffinity
California111,9211.09×
Texas85,2481.06×
Florida66,5571.05×
New York47,6600.91×
North Carolina33,5751.19×
Georgia33,3021.16×
Illinois32,2171.03×
Pennsylvania31,7461.01×
Ohio30,6971.07×
Michigan26,2841.07×
Virginia24,0711.06×
Tennessee22,4361.2×
New Jersey19,8410.83×
Washington19,3671.03×
Arizona19,1671×
Massachusetts18,8791.02×
Indiana17,6921.04×
Missouri16,5611.1×
Maryland15,4140.96×
Alabama15,1651.16×
South Carolina14,8511.06×
Colorado13,4980.92×
Louisiana12,9571.07×
Kentucky12,8291.09×
Wisconsin12,8160.91×
Oklahoma12,4741.2×
Minnesota12,2860.92×
Oregon9,7830.91×
Nevada9,7671.08×
Arkansas8,7331.13×
Connecticut8,6880.93×
Iowa8,5211.11×
Utah8,1880.98×
Mississippi7,8901.02×
Kansas7,8241.06×
Nebraska5,0831.08×
New Mexico4,1990.9×
West Virginia3,8870.89×
Idaho3,7860.81×
Hawaii3,3910.84×
New Hampshire3,2380.88×
Maine3,0110.9×
Washington, District of Columbia2,9661.06×
Rhode Island2,8090.94×
Delaware2,2720.88×
Montana2,2390.86×
South Dakota2,1360.99×
North Dakota2,1131.1×
Alaska1,8540.93×
Vermont1,2060.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chorizo audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site13.63×Arts & Culture
Grinch10.08×Movies & TV
Vocal harmony9.71×Music & Radio
Cherish (group)18.1×Music & Radio
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Elsword23.86×Games
Nationality2.95×Politics & Society
Hamden, Connecticut19.31×Travel & Leisure
Lahaina, Hawaii18.56×Travel & Leisure
Vickie Guerrero13.4×Business & Career
Unique Gifts1.85×Shopping
Gomer Pyle, U.S.M.C.20.21×Movies & TV
Palestine Polytechnic University12.81×Business & Career
Sydney Evan18.83×Fashion & Accessoires
Birthday Gifts2.04×Kids & Family
Beres Hammond13.49×Music & Radio
Panama2.08×Travel & Leisure
Jan Švankmajer22.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chorizo audience
TraitClusterScore
IndulgenceJOY1.74
Urban LifestyleOPEN1.31
Family OrientationCONSERVATISM1.23
Price SensitivityPREMIUM1.23
Healthy LifestyleBALANCE1.22
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Chorizo
CountryShare
United States15.7%
Mexico10.6%
Spain10.3%

See Chorizo audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chorizo have in United States?

Chorizo has an estimated audience of 935,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Chorizo fans?

55.7% of Chorizo fans are female, 44.3% are male, with an average age of 38.7 years.

Which brands do Chorizo fans like most?

Chorizo fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (13.63×), and Grinch (10.08×) over the country average.

Where do Chorizo fans live in United States?

Chorizo fans in United States are most concentrated in California (reach 111,921), Texas (reach 85,248), and Florida (reach 66,557). These three regions account for the largest share of the active audience.

What other brands do Chorizo fans also like?

Beyond Chorizo itself, the audience over-indexes on Historic site (13.63×), Grinch (10.08×), Vocal harmony (9.71×), and Cherish (group) (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chorizo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.