Company store Audience in United States

Company store logo

Company store has an estimated audience of 1,797,070 people in United States. 87.2% are female, 12.8% are male, average age 47.2. Top regions: California, New York, Massachusetts. Top brand affinities: Soldering iron, Necktie, English literature, Colorado River, Mariel Hemingway.

The average Company store fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Soldering iron, Necktie, English literature, with strongest over-indexing on Soldering iron (1.63× the country average). Demographically, the Company store audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Company store fans

Demographic split for Company store audience in United States
MetricValue
Female87.2%
Male12.8%
Average age47.2
Estimated audience size1,797,070

Audience persona

The typical Company store fan in United States is more female, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Soldering iron.

Top regions in United States

Top regions ranked by reach for Company store in United States
RegionReachAffinity
California139,4930.71×
New York117,9041.17×
Massachusetts78,6262.22×
Texas66,4790.43×
Florida61,8700.51×
North Carolina55,4721.03×
Illinois54,9070.92×
Pennsylvania50,0990.83×
Virginia49,0371.12×
Wisconsin45,4671.68×
Michigan42,8080.91×
Washington41,7401.16×
New Jersey41,1550.9×
Colorado39,1391.38×
Minnesota38,6891.5×
Ohio33,2360.6×
Georgia32,8100.59×
Connecticut32,8031.82×
Maryland31,2051.01×
Oregon29,0651.41×
South Carolina23,5550.87×
Tennessee23,4310.65×
Arizona19,4330.53×
Indiana17,3460.53×
Maine16,1622.51×
New Hampshire15,8352.24×
Missouri14,7570.51×
Alabama13,4760.54×
Kentucky11,9810.53×
Vermont11,9593.79×
Iowa11,6230.79×
Louisiana10,3490.45×
Utah10,2590.64×
Oklahoma9,1080.46×
Rhode Island8,6621.51×
Montana8,5811.72×
Idaho8,5430.95×
New Mexico8,2320.91×
Kansas8,1360.57×
Arkansas7,6090.51×
Washington, District of Columbia6,9771.29×
Mississippi6,4390.43×
Nevada5,9430.34×
Nebraska5,5400.61×
Alaska4,6071.2×
Delaware4,5520.92×
West Virginia4,2760.51×
Wyoming3,0731.15×
Hawaii2,5850.33×
South Dakota2,3550.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Company store audience
BrandAffinityCategory
Soldering iron1.63×Home & Garden
Necktie2.08×Fashion & Accessoires
English literature1.84×Literature
Colorado River1.53×Travel & Leisure
Mariel Hemingway2.29×Fashion & Accessoires
Celtic punk2.32×Music & Radio
Gemma Ward2.59×Fashion & Accessoires
Cagayan3.81×Travel & Leisure
Oil and gas law in the United States1.75×Politics & Society
Mount Nemrut3.91×Travel & Leisure
Ipoh1.53×Travel & Leisure
All You Need Is Love2.29×Music & Radio
Whist2.54×Games
John Gray (U.S. author)1.98×Literature
Canino1.9×Travel & Leisure
Cachaça1.55×Food & Beverages
Bugzy Malone1.94×Music & Radio
The Pharcyde1.51×Music & Radio
Jbc1.74×Kids & Family
Chicago Stock Exchange1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Company store audience
TraitClusterScore
Design AffinityPREMIUM1.76
Family OrientationCONSERVATISM1.6
Price SensitivityPREMIUM1.4
DIY MentalityTHRILL1.38
SustainabilityBALANCE1.35
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Company store
CountryShare
United States47.3%
Japan42.0%
Australia4.1%

See Company store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Company store have in United States?

Company store has an estimated audience of 1,797,070 people in United States, concentrated in California and New York.

What is the gender split and age of Company store fans?

87.2% of Company store fans are female, 12.8% are male, with an average age of 47.2 years.

Which brands do Company store fans like most?

Company store fans show strongest brand affinity for Soldering iron (1.63×), Necktie (2.08×), and English literature (1.84×) over the country average.

Where do Company store fans live in United States?

Company store fans in United States are most concentrated in California (reach 139,493), New York (reach 117,904), and Massachusetts (reach 78,626). These three regions account for the largest share of the active audience.

What other brands do Company store fans also like?

Beyond Company store itself, the audience over-indexes on Necktie (2.08×), English literature (1.84×), Colorado River (1.53×), and Mariel Hemingway (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Company store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.