Rascasse Audience Intelligence

Country Fest Audience in United States

Country Fest has an estimated audience of 387K people in United States.

The average Country Fest fan in United States is 38.9 years old, balanced, and lives primarily in Ohio.

By number of fans, Country Fest ranks #46 among the 918 objects in Music festival in United States.

Its fans are 0.9 years older than the group average of 38.0.

Women make up 54.6% of the fan base, 1.1 percentage points more than the group average.

Compared with the other 917 objects in Music festival, Country Fest fans stand out for their interest in Sara Evans, The Salvation Army and Dwight Howard.

Interest is seasonal: April, May and June account for 50% of the year's searches, August is the quietest month.

Most fans live in Ohio, Wisconsin, Minnesota.

Top affinities include Grand Ole Opry, Sara Evans, The Salvation Army, with strongest over-indexing on Grand Ole Opry (22.66× the country average).

Demographically, the Country Fest audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical Country Fest fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Grand Ole Opry.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
387K
in United States
Gender
54.6%♀
45.4% male
Age
38.9
average years
Country rank
#44231
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Country Fest fans

54.6% are female, 45.4% are male, average age 38.9.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Country Fest audience in United States
MetricValue
Female54.6%
Male45.4%
Average age38.9
Estimated audience size387K
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Country Fest audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4418%
45-5425%
55+16%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Country Fest audience comes from United States.

Worldwide audience distribution share by country for Country Fest
CountryShare
United States67.9%
Norway12.3%
Canada7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Country Fest fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K12.30×
02Wisconsin~60K8.95×
03Ohio~100K7.84×
04Minnesota~20K3.48×
05Rhode Island~2K1.66×
06Massachusetts~10K1.32×
07West Virginia~2K0.99×
08South Dakota<1K0.95×
09Alaska<1K0.87×
10Iowa~3K0.85×
11Vermont<1K0.85×
12New Hampshire~1K0.82×
13Montana~1K0.81×
14Delaware<1K0.79×
15Utah~3K0.77×
16Hawaii~1K0.77×
17Washington, District of Columbia<1K0.77×
18Mississippi~3K0.76×
19Maine~1K0.76×
20Idaho~2K0.74×
21Arkansas~2K0.72×
22New Mexico~2K0.71×
23Nebraska~2K0.71×
24Florida~20K0.69×
25Kansas~2K0.67×
26Oklahoma~3K0.63×
27Nevada~2K0.63×
28Illinois~9K0.61×
29Alabama~4K0.60×
30Louisiana~3K0.60×
31Kentucky~3K0.60×
32Connecticut~2K0.59×
33Indiana~4K0.57×
34Oregon~3K0.56×
35South Carolina~3K0.55×
36Michigan~6K0.54×
37Pennsylvania~8K0.53×
38Missouri~4K0.53×
39Tennessee~4K0.51×
40Arizona~4K0.49×
41Maryland~4K0.49×
42Colorado~3K0.49×
43Georgia~6K0.47×
44California~20K0.45×
45Virginia~4K0.45×
46Washington~4K0.45×
47New Jersey~5K0.42×
48North Carolina~5K0.41×
49New York~8K0.33×
50Texas~8K0.30×
Fig. 06

Affinity by region

Affinity by region — Country Fest, United States
0.30×1.00×12.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Country Fest audience vs. the country average
#·InterestCategoryAffinity×
01Grand Ole OpryMusic & Radio22.66×
02Sara EvansMusic & Radio19.65×
03The Salvation ArmyPolitics & Society17.77×
04Dwight HowardSports12.21×
05Keith UrbanMusic & Radio11.65×
06Cumberland FarmsShopping11.52×
07BuickCars & Mobility6.72×
08Milwaukee BrewersSports6.50×
09Zara LarssonMusic & Radio6.01×
10Weather forecastingHome & Garden5.84×
11QVCShopping3.93×
12FedExBusiness & Career3.54×
13Discount storesShopping3.42×
14Mortgage loansBusiness & Career3.30×
15Britney SpearsMusic & Radio3.03×
16SubwayFood & Beverages2.78×
17Shopping mallsShopping2.56×
18McDonald'sFood & Beverages2.37×
19PinterestInternet & Social Media2.37×
20Country musicMusic & Radio2.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Country Fest audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Country Fest audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Convenience OrientationPREMIUM2.32×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Country Fest audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
Luxury OrientationPREMIUM0.57×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Country Fest over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/country-fest-150601” · Methodology