A data profile of the people who buy, follow and care about Country Fest in United States — modelled from more than twelve digital signal sources. Country Fest has an estimated audience of 386,509 people in United States.
The average Country Fest fan in United States is 38.2 years old, balanced, and lives primarily in Ohio.
The audience is concentrated in Ohio, Wisconsin, Minnesota.
Top brand affinities include Grand Ole Opry, Keith Urban, Milwaukee Brewers, with strongest over-indexing on Grand Ole Opry (22.66× the country average).
Demographically, the Country Fest audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Country Fest fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Grand Ole Opry.
The key figures that characterise the Country Fest profile in United States.
54.6% are female, 45.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 38.2 |
| Estimated audience size | 386,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 16% |
of the worldwide Country Fest audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.7% |
| Norway | 11.1% |
| Canada | 8.0% |
Where the Country Fest audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~10K | 12.30× | |
| 02 | Wisconsin | ~50K | 8.95× | |
| 03 | Ohio | ~90K | 7.84× | |
| 04 | Minnesota | ~20K | 3.48× | |
| 05 | Rhode Island | ~2K | 1.66× | |
| 06 | Massachusetts | ~10K | 1.32× | |
| 07 | West Virginia | ~2K | 0.99× | |
| 08 | South Dakota | <1K | 0.95× | |
| 09 | Alaska | <1K | 0.87× | |
| 10 | Iowa | ~3K | 0.85× | |
| 11 | Vermont | <1K | 0.85× | |
| 12 | New Hampshire | ~1K | 0.82× | |
| 13 | Montana | <1K | 0.81× | |
| 14 | Delaware | <1K | 0.79× | |
| 15 | Utah | ~3K | 0.77× | |
| 16 | Hawaii | ~1K | 0.77× | |
| 17 | Washington, District of Columbia | <1K | 0.77× | |
| 18 | Mississippi | ~2K | 0.76× | |
| 19 | Maine | ~1K | 0.76× | |
| 20 | Idaho | ~1K | 0.74× | |
| 21 | Arkansas | ~2K | 0.72× | |
| 22 | New Mexico | ~1K | 0.71× | |
| 23 | Nebraska | ~1K | 0.71× | |
| 24 | Florida | ~20K | 0.69× | |
| 25 | Kansas | ~2K | 0.67× | |
| 26 | Oklahoma | ~3K | 0.63× | |
| 27 | Nevada | ~2K | 0.63× | |
| 28 | Illinois | ~8K | 0.61× | |
| 29 | Alabama | ~3K | 0.60× | |
| 30 | Louisiana | ~3K | 0.60× | |
| 31 | Kentucky | ~3K | 0.60× | |
| 32 | Connecticut | ~2K | 0.59× | |
| 33 | Indiana | ~4K | 0.57× | |
| 34 | Oregon | ~2K | 0.56× | |
| 35 | South Carolina | ~3K | 0.55× | |
| 36 | Michigan | ~5K | 0.54× | |
| 37 | Pennsylvania | ~7K | 0.53× | |
| 38 | Missouri | ~3K | 0.53× | |
| 39 | Tennessee | ~4K | 0.51× | |
| 40 | Arizona | ~4K | 0.49× | |
| 41 | Maryland | ~3K | 0.49× | |
| 42 | Colorado | ~3K | 0.49× | |
| 43 | Georgia | ~6K | 0.47× | |
| 44 | California | ~20K | 0.45× | |
| 45 | Virginia | ~4K | 0.45× | |
| 46 | Washington | ~4K | 0.45× | |
| 47 | New Jersey | ~4K | 0.42× | |
| 48 | North Carolina | ~5K | 0.41× | |
| 49 | New York | ~7K | 0.33× | |
| 50 | Texas | ~10K | 0.30× |
The strongest cross-interests of the Country Fest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Ole Opry | Music & Radio | 22.66× | ||
| 02 | Sara Evans | Music & Radio | 19.65× | ||
| 03 | The Salvation Army | Politics & Society | 17.77× | ||
| 04 | Keith Urban | Music & Radio | 11.65× | ||
| 05 | Cumberland Farms | Shopping | 11.52× | ||
| 06 | Xcel Energy | Home & Garden | 10.69× | ||
| 07 | Buick | Cars & Mobility | 6.72× | ||
| 08 | Milwaukee Brewers | Sports | 6.50× | ||
| 09 | Weather forecasting | Home & Garden | 5.84× | ||
| 10 | Cleveland Guardians | Sports | 5.35× | ||
| 11 | FedEx | Business & Career | 3.54× | ||
| 12 | Discount stores | Shopping | 3.42× | ||
| 13 | Mortgage loans | Business & Career | 3.30× | ||
| 14 | Vehicle insurance | Cars & Mobility | 3.13× | ||
| 15 | Subway | Food & Beverages | 2.78× | ||
| 16 | Shopping malls | Shopping | 2.56× | ||
| 17 | Pizza Hut | Food & Beverages | 2.55× | ||
| 18 | Internet & Social Media | 2.37× | |||
| 19 | McDonald's | Food & Beverages | 2.37× | ||
| 20 | Country music | Music & Radio | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.69× | |
| Convenience Orientation | PREMIUM | 2.32× | |
| Community Orientation | OPEN | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.71× |
Country Fest has an estimated audience of 386,509 people in United States, concentrated in Ohio and Wisconsin.
54.6% of Country Fest fans are female, 45.4% are male, with an average age of 38.2 years.
Country Fest fans show strongest brand affinity for Grand Ole Opry (22.66×), Keith Urban (11.65×), and Milwaukee Brewers (6.5×) over the country average.
Country Fest fans in United States are most concentrated in Ohio (reach ~90K), Wisconsin (reach ~50K), and Minnesota (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Country Fest itself, the audience over-indexes on Keith Urban (11.65×), Milwaukee Brewers (6.5×), The Salvation Army (17.77×), and Mortgage loans (3.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Country Fest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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