Cousin Audience in United States

Cousin logo

Cousin has an estimated audience of 1,990,807 people in United States. 71.5% are female, 28.5% are male, average age 43.9. Top regions: Wisconsin, California, Texas. Top brand affinities: Lulu 黃路梓茵, Throne of Glass, Jingoism, Israel, Jeep Wagoneer.

The average Cousin fan in United States is 43.9 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Lulu 黃路梓茵, Throne of Glass, Jingoism, with strongest over-indexing on Lulu 黃路梓茵 (11.15× the country average). Demographically, the Cousin audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Cousin fans

Demographic split for Cousin audience in United States
MetricValue
Female71.5%
Male28.5%
Average age43.9
Estimated audience size1,990,807

Audience persona

The typical Cousin fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Cousin in United States
RegionReachAffinity
Wisconsin281,7819.41×
California210,9770.96×
Texas152,6820.89×
Pennsylvania113,2561.69×
Florida105,8410.79×
New York103,9650.93×
New Jersey64,8231.28×
Illinois63,9260.96×
Georgia57,1360.93×
North Carolina54,4030.91×
Michigan52,8811.02×
Ohio51,2990.84×
Virginia40,5410.84×
Arizona32,8530.81×
Washington32,4320.81×
Massachusetts31,8950.81×
Maryland31,6640.93×
Indiana30,9750.85×
Tennessee30,4950.76×
Louisiana29,2301.14×
Missouri28,0930.88×
South Carolina25,2310.84×
Minnesota24,8400.87×
Alabama23,4740.84×
Colorado20,1810.64×
Oklahoma19,6390.89×
Oregon19,5860.86×
Kentucky19,4010.78×
Mississippi15,4920.94×
Iowa15,3060.93×
Connecticut15,0330.75×
Nevada14,9290.78×
Arkansas13,8010.84×
Kansas11,6660.74×
Utah11,5170.65×
New Mexico7,8450.79×
Idaho6,9780.7×
Hawaii6,7760.79×
Nebraska6,6260.66×
West Virginia6,5280.7×
Montana5,6941.03×
Washington, District of Columbia5,0010.84×
Maine4,6120.65×
New Hampshire4,5160.58×
Delaware4,3980.8×
Rhode Island4,1350.65×
South Dakota2,8940.63×
North Dakota2,8180.69×
Alaska2,6550.62×
Vermont1,9290.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cousin audience
BrandAffinityCategory
Lulu 黃路梓茵11.15×Movies & TV
Throne of Glass11.15×Literature
Jingoism2.62×Politics & Society
Israel1.87×Travel & Leisure
Jeep Wagoneer4.12×Cars & Mobility
Nebraska Cornhuskers football2.38×Sports
Square foot gardening11.15×Home & Garden
JDSU1.75×Business & Career
Charlamagne Tha God4.09×Movies & TV
JamBase4.91×Music & Radio
Lenny Henry11.15×Movies & TV
Corona (band)2.29×Music & Radio
Isla Holbox9.41×Travel & Leisure
Home staging1.95×Home & Garden
Strategic human resource planning3.36×Business & Career
Stucco2.23×Home & Garden
Hattiesburg, Mississippi3.5×Travel & Leisure
Cleveland Clinic1.98×Health
Hebe2.25×Home & Garden
REC TEC Grills6.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cousin audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.81
IndulgenceJOY1.5
Price SensitivityPREMIUM1.39
Community OrientationOPEN1.33
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Cousin
CountryShare
United States48.1%
South Korea12.5%
United Kingdom3.5%

See Cousin audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Cousin have in United States?

Cousin has an estimated audience of 1,990,807 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Cousin fans?

71.5% of Cousin fans are female, 28.5% are male, with an average age of 43.9 years.

Which brands do Cousin fans like most?

Cousin fans show strongest brand affinity for Lulu 黃路梓茵 (11.15×), Throne of Glass (11.15×), and Jingoism (2.62×) over the country average.

Where do Cousin fans live in United States?

Cousin fans in United States are most concentrated in Wisconsin (reach 281,781), California (reach 210,977), and Texas (reach 152,682). These three regions account for the largest share of the active audience.

What other brands do Cousin fans also like?

Beyond Cousin itself, the audience over-indexes on Throne of Glass (11.15×), Jingoism (2.62×), Israel (1.87×), and Jeep Wagoneer (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cousin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.