A data profile of the people who buy, follow and care about Darren Criss in United States — modelled from more than twelve digital signal sources. Darren Criss has an estimated audience of 1,042,974 people in United States.
The average Darren Criss fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Erin Andrews, Josh Duhamel, Sharon Osbourne, with strongest over-indexing on Erin Andrews (125.2× the country average).
Demographically, the Darren Criss audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Darren Criss fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Erin Andrews.
The key figures that characterise the Darren Criss profile in United States.
63.8% are female, 36.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.5 |
| Estimated audience size | 1,042,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 29% |
of the worldwide Darren Criss audience comes from United States.
| Country | Share |
|---|---|
| United States | 62.1% |
| United Kingdom | 5.7% |
| Canada | 5.5% |
Where the Darren Criss audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 2.15× | |
| 02 | Washington, District of Columbia | ~6K | 1.47× | |
| 03 | Massachusetts | ~40K | 1.37× | |
| 04 | New Jersey | ~40K | 1.33× | |
| 05 | Connecticut | ~20K | 1.33× | |
| 06 | Rhode Island | ~5K | 1.19× | |
| 07 | Delaware | ~4K | 1.17× | |
| 08 | Vermont | ~3K | 1.17× | |
| 09 | Maine | ~5K | 1.14× | |
| 10 | Pennsylvania | ~50K | 1.13× | |
| 11 | California | ~200K | 1.12× | |
| 12 | Illinois | ~50K | 1.11× | |
| 13 | Michigan | ~40K | 1.09× | |
| 14 | New Hampshire | ~6K | 1.08× | |
| 15 | Virginia | ~30K | 1.07× | |
| 16 | Oregon | ~20K | 1.07× | |
| 17 | Utah | ~10K | 1.06× | |
| 18 | Washington | ~30K | 1.05× | |
| 19 | Maryland | ~20K | 1.03× | |
| 20 | Wisconsin | ~20K | 1.03× | |
| 21 | Ohio | ~40K | 1.01× | |
| 22 | Minnesota | ~20K | 1.01× | |
| 23 | Missouri | ~20K | 0.99× | |
| 24 | Iowa | ~10K | 0.99× | |
| 25 | Idaho | ~6K | 0.96× | |
| 26 | Hawaii | ~5K | 0.95× | |
| 27 | Indiana | ~20K | 0.94× | |
| 28 | Kansas | ~10K | 0.94× | |
| 29 | Nebraska | ~6K | 0.93× | |
| 30 | Kentucky | ~20K | 0.92× | |
| 31 | Arizona | ~20K | 0.91× | |
| 32 | Florida | ~80K | 0.90× | |
| 33 | North Carolina | ~40K | 0.90× | |
| 34 | Tennessee | ~20K | 0.90× | |
| 35 | Colorado | ~20K | 0.90× | |
| 36 | Oklahoma | ~10K | 0.89× | |
| 37 | Arkansas | ~9K | 0.86× | |
| 38 | New Mexico | ~6K | 0.86× | |
| 39 | West Virginia | ~5K | 0.86× | |
| 40 | Nevada | ~10K | 0.84× | |
| 41 | South Carolina | ~20K | 0.83× | |
| 42 | Montana | ~3K | 0.83× | |
| 43 | Alaska | ~2K | 0.83× | |
| 44 | Georgia | ~30K | 0.82× | |
| 45 | Louisiana | ~10K | 0.82× | |
| 46 | Texas | ~90K | 0.80× | |
| 47 | South Dakota | ~2K | 0.80× | |
| 48 | Alabama | ~10K | 0.78× | |
| 49 | North Dakota | ~2K | 0.77× | |
| 50 | Mississippi | ~8K | 0.72× |
The strongest cross-interests of the Darren Criss audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erin Andrews | Sports | 125.20× | ||
| 02 | RocketMan | Movies & TV | 59.73× | ||
| 03 | Josh Duhamel | Fashion & Accessoires | 53.45× | ||
| 04 | Lea Michele | Movies & TV | 52.11× | ||
| 05 | Seth Green | Movies & TV | 32.11× | ||
| 06 | Rose McGowan | Movies & TV | 31.28× | ||
| 07 | Jason Segel | Movies & TV | 30.81× | ||
| 08 | Idina Menzel | Movies & TV | 30.28× | ||
| 09 | Sophia Bush | Movies & TV | 27.92× | ||
| 10 | Sharon Osbourne | Movies & TV | 26.42× | ||
| 11 | Emma Roberts | Movies & TV | 23.39× | ||
| 12 | Tyra Banks | Fashion & Accessoires | 23.26× | ||
| 13 | Evan Peters | Movies & TV | 21.27× | ||
| 14 | Isla Fisher | Movies & TV | 20.00× | ||
| 15 | Julianne Moore | Movies & TV | 19.82× | ||
| 16 | Ruby Rose | Movies & TV | 18.39× | ||
| 17 | Christina Applegate | Movies & TV | 18.31× | ||
| 18 | Nathan Fillion | Movies & TV | 17.64× | ||
| 19 | Mariska Hargitay | Movies & TV | 17.21× | ||
| 20 | City Bank | Business & Career | 9.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Risk Appetite | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× |
Darren Criss has an estimated audience of 1,042,974 people in United States, concentrated in California and New York.
63.8% of Darren Criss fans are female, 36.2% are male, with an average age of 40.5 years.
Darren Criss fans show strongest brand affinity for Erin Andrews (125.2×), Josh Duhamel (53.45×), and Sharon Osbourne (26.42×) over the country average.
Darren Criss fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Darren Criss itself, the audience over-indexes on Josh Duhamel (53.45×), Sharon Osbourne (26.42×), Lea Michele (52.11×), and Seth Green (32.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Darren Criss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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