Darren Criss Audience in United States

Darren Criss has an estimated audience of 1,306,875 people in United States. 63.8% are female, 36.2% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Erin Andrews, Tyra Banks, Sharon Osbourne, Josh Duhamel, Aaron Paul.

The average Darren Criss fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Erin Andrews, Tyra Banks, Sharon Osbourne, with strongest over-indexing on Erin Andrews (104.76× the country average). Demographically, the Darren Criss audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Darren Criss fans

Demographic split for Darren Criss audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.5
Estimated audience size1,306,875

Audience persona

The typical Darren Criss fan in United States is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Erin Andrews.

Top regions in United States

Top regions ranked by reach for Darren Criss in United States
RegionReachAffinity
California162,0501.13×
New York150,5442.06×
Texas98,2910.87×
Florida82,5630.93×
Illinois52,9021.22×
Pennsylvania50,1901.14×
New Jersey42,2721.27×
Ohio41,0891.02×
Michigan37,9071.11×
North Carolina36,5260.93×
Georgia35,1870.87×
Massachusetts34,0301.32×
Virginia33,1641.04×
Washington26,1731×
Arizona25,8300.97×
Tennessee24,2180.92×
Indiana23,2580.97×
Maryland23,1461.03×
Missouri21,1291×
Wisconsin20,6281.05×
Colorado19,7200.96×
Minnesota19,4951.04×
Connecticut17,7421.35×
South Carolina17,0690.87×
Oregon16,2591.09×
Kentucky15,3970.94×
Alabama14,9190.82×
Louisiana14,1330.84×
Oklahoma12,9730.89×
Utah12,5471.07×
Iowa10,9571.02×
Nevada10,7550.85×
Kansas9,7330.95×
Arkansas9,1180.85×
Mississippi7,6330.71×
Idaho6,1440.94×
Washington, District of Columbia6,0821.55×
Nebraska5,9110.9×
New Mexico5,4380.83×
New Hampshire5,2421.02×
Hawaii5,1540.92×
Maine5,1201.09×
West Virginia5,0160.82×
Rhode Island4,7821.15×
Delaware3,6721.02×
Montana2,8070.77×
Vermont2,5371.11×
South Dakota2,1670.72×
Alaska2,1060.75×
North Dakota1,7770.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darren Criss audience
BrandAffinityCategory
Erin Andrews104.76×Sports
Tyra Banks63.41×Fashion & Accessoires
Sharon Osbourne34.57×Movies & TV
Josh Duhamel36.38×Fashion & Accessoires
Aaron Paul46×Movies & TV
Lea Michele49.36×Movies & TV
Julianne Moore26.1×Movies & TV
Whoopi Goldberg27.38×Movies & TV
Jason Segel34.46×Movies & TV
Evan Peters32.2×Movies & TV
Christina Applegate21.32×Movies & TV
Ruby Rose32.16×Movies & TV
RocketMan65.81×Movies & TV
Emma Roberts25.67×Movies & TV
Sophia Bush28.83×Movies & TV
Barbra Streisand21.11×Music & Radio
Kia Sportage31.67×Cars & Mobility
Idina Menzel30.31×Movies & TV
Nathan Fillion19.61×Movies & TV
Isla Fisher20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darren Criss audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
ExtroversionTHRILL1.55
Price SensitivityPREMIUM1.5
TraditionCONSERVATISM1.48
SustainabilityBALANCE1.47
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Darren Criss
CountryShare
United States65.7%
Canada5.6%
United Kingdom5.2%

See Darren Criss audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Darren Criss have in United States?

Darren Criss has an estimated audience of 1,306,875 people in United States, concentrated in California and New York.

What is the gender split and age of Darren Criss fans?

63.8% of Darren Criss fans are female, 36.2% are male, with an average age of 40.5 years.

Which brands do Darren Criss fans like most?

Darren Criss fans show strongest brand affinity for Erin Andrews (104.76×), Tyra Banks (63.41×), and Sharon Osbourne (34.57×) over the country average.

Where do Darren Criss fans live in United States?

Darren Criss fans in United States are most concentrated in California (reach 162,050), New York (reach 150,544), and Texas (reach 98,291). These three regions account for the largest share of the active audience.

What other brands do Darren Criss fans also like?

Beyond Darren Criss itself, the audience over-indexes on Tyra Banks (63.41×), Sharon Osbourne (34.57×), Josh Duhamel (36.38×), and Aaron Paul (46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darren Criss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.