Deniece Williams Audience in United States

Deniece Williams logo

Deniece Williams has an estimated audience of 425,553 people in United States. 57.6% are female, 42.4% are male, average age 48.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Mortgage insurance, Public speaking, Graham Greene, Jack White.

The average Deniece Williams fan in United States is 48.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Mortgage insurance, Public speaking, with strongest over-indexing on Whataburger (2.16× the country average). Demographically, the Deniece Williams audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Deniece Williams fans

Demographic split for Deniece Williams audience in United States
MetricValue
Female57.6%
Male42.4%
Average age48.9
Estimated audience size425,553

Audience persona

The typical Deniece Williams fan in United States is more female, around 48.9 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Deniece Williams in United States
RegionReachAffinity
California41,8830.89×
Texas37,2591.02×
Florida31,5951.1×
New York29,3291.23×
Georgia27,7072.11×
Illinois19,8611.4×
Pennsylvania19,2701.34×
North Carolina18,2181.42×
Maryland15,2002.08×
Ohio15,1051.15×
Michigan14,8611.34×
Virginia13,4751.3×
New Jersey13,3751.24×
Louisiana13,2582.42×
Tennessee10,9661.28×
Alabama10,7511.81×
Indiana10,3851.34×
South Carolina9,6131.5×
Missouri8,5771.25×
Massachusetts6,9230.83×
Mississippi6,7661.93×
Arizona6,5830.76×
Washington5,3210.62×
Nevada5,0481.23×
Wisconsin4,7620.74×
Minnesota4,4370.73×
Kentucky4,3210.81×
Colorado3,9230.58×
Connecticut3,8060.89×
Arkansas3,7111.06×
Oklahoma3,7010.78×
Oregon2,7780.57×
Kansas2,4200.72×
Washington, District of Columbia2,1291.66×
Iowa1,8440.53×
Delaware1,7691.51×
Utah1,6780.44×
New Mexico1,3010.61×
Hawaii1,2470.68×
West Virginia1,1030.56×
Rhode Island1,0970.81×
Nebraska1,0850.51×
Idaho8280.39×
New Hampshire8240.49×
Maine7130.47×
Montana5100.43×
Alaska4470.49×
South Dakota4440.45×
North Dakota4040.46×
Vermont3780.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deniece Williams audience
BrandAffinityCategory
Whataburger2.16×Food & Beverages
Mortgage insurance3.07×Business & Career
Public speaking1.56×Politics & Society
Graham Greene2.15×Literature
Jack White1.57×Movies & TV
Ayrton Senna3.01×Sports
Commercial mortgage1.52×Business & Career
Nick Jr. (Australia)2.02×Kids & Family
Lebanese cuisine1.7×Food & Beverages
Fast Five1.76×Movies & TV
Overboard (film)1.67×Movies & TV
Finding Your Roots2.3×Movies & TV
Cacique2.14×Food & Beverages
Overtone1.75×Beauty & Wellness
Príncipe2.1×Travel & Leisure
Cachorros2.13×Pets & Animals
Cal Ripken, Jr.2.58×Sports
Cacique1.82×Food & Beverages
Pat's King of Steaks2.67×
Cachaça3.21×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deniece Williams audience
TraitClusterScore
Career OrientationPOWER1.53
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.31
TraditionCONSERVATISM1.2
Price SensitivityPREMIUM1.2
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Deniece Williams
CountryShare
United States96.2%
Germany3.0%
Italy0.8%

See Deniece Williams audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Deniece Williams have in United States?

Deniece Williams has an estimated audience of 425,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Deniece Williams fans?

57.6% of Deniece Williams fans are female, 42.4% are male, with an average age of 48.9 years.

Which brands do Deniece Williams fans like most?

Deniece Williams fans show strongest brand affinity for Whataburger (2.16×), Mortgage insurance (3.07×), and Public speaking (1.56×) over the country average.

Where do Deniece Williams fans live in United States?

Deniece Williams fans in United States are most concentrated in California (reach 41,883), Texas (reach 37,259), and Florida (reach 31,595). These three regions account for the largest share of the active audience.

What other brands do Deniece Williams fans also like?

Beyond Deniece Williams itself, the audience over-indexes on Mortgage insurance (3.07×), Public speaking (1.56×), Graham Greene (2.15×), and Jack White (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deniece Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.