A data profile of the people who buy, follow and care about DeRay Davis in United States — modelled from more than twelve digital signal sources. DeRay Davis has an estimated audience of 361,440 people in United States.
The average DeRay Davis fan in United States is 36.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Lil Duval, Bernie Mac, Janet Jackson, with strongest over-indexing on Lil Duval (62.64× the country average).
Demographically, the DeRay Davis audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical DeRay Davis fan in United States is balanced, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lil Duval.
The key figures that characterise the DeRay Davis profile in United States.
48.8% are female, 51.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.2 |
| Estimated audience size | 361,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 7% |
of the worldwide DeRay Davis audience comes from United States.
| Country | Share |
|---|---|
| United States | 79.9% |
| United Kingdom | 4.4% |
| Brazil | 2.6% |
Where the DeRay Davis audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~10K | 1.87× | |
| 02 | Rhode Island | ~2K | 1.79× | |
| 03 | Alabama | ~8K | 1.64× | |
| 04 | Georgia | ~20K | 1.63× | |
| 05 | North Carolina | ~20K | 1.63× | |
| 06 | Louisiana | ~8K | 1.62× | |
| 07 | Mississippi | ~5K | 1.57× | |
| 08 | Ohio | ~20K | 1.50× | |
| 09 | Illinois | ~20K | 1.49× | |
| 10 | Tennessee | ~10K | 1.46× | |
| 11 | Washington, District of Columbia | ~2K | 1.43× | |
| 12 | Nevada | ~5K | 1.42× | |
| 13 | Virginia | ~10K | 1.36× | |
| 14 | Michigan | ~10K | 1.33× | |
| 15 | South Carolina | ~7K | 1.28× | |
| 16 | Texas | ~40K | 1.27× | |
| 17 | Oklahoma | ~5K | 1.23× | |
| 18 | Nebraska | ~2K | 1.23× | |
| 19 | Florida | ~30K | 1.15× | |
| 20 | Missouri | ~7K | 1.15× | |
| 21 | Kentucky | ~5K | 1.14× | |
| 22 | Indiana | ~7K | 1.13× | |
| 23 | Delaware | ~1K | 1.13× | |
| 24 | Arkansas | ~3K | 1.06× | |
| 25 | California | ~40K | 1.00× | |
| 26 | Pennsylvania | ~10K | 1.00× | |
| 27 | Arizona | ~7K | 1.00× | |
| 28 | New Jersey | ~9K | 0.95× | |
| 29 | New York | ~20K | 0.94× | |
| 30 | Wisconsin | ~5K | 0.92× | |
| 31 | Connecticut | ~3K | 0.92× | |
| 32 | Kansas | ~2K | 0.88× | |
| 33 | Alaska | <1K | 0.83× | |
| 34 | Vermont | <1K | 0.83× | |
| 35 | North Dakota | <1K | 0.81× | |
| 36 | New Mexico | ~1K | 0.80× | |
| 37 | West Virginia | ~1K | 0.79× | |
| 38 | South Dakota | <1K | 0.79× | |
| 39 | Minnesota | ~4K | 0.78× | |
| 40 | Montana | <1K | 0.77× | |
| 41 | Massachusetts | ~5K | 0.75× | |
| 42 | Colorado | ~4K | 0.74× | |
| 43 | Maine | <1K | 0.72× | |
| 44 | Washington | ~5K | 0.71× | |
| 45 | Hawaii | ~1K | 0.71× | |
| 46 | Iowa | ~2K | 0.70× | |
| 47 | New Hampshire | <1K | 0.70× | |
| 48 | Idaho | ~1K | 0.68× | |
| 49 | Oregon | ~2K | 0.58× | |
| 50 | Utah | ~2K | 0.55× |
The strongest cross-interests of the DeRay Davis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lil Duval | Movies & TV | 62.64× | ||
| 02 | Tatyana Ali | Movies & TV | 43.18× | ||
| 03 | Bernie Mac | Movies & TV | 41.59× | ||
| 04 | Fat Joe | Music & Radio | 40.33× | ||
| 05 | Wale (rapper) | Music & Radio | 34.50× | ||
| 06 | Lil Jon | Music & Radio | 31.18× | ||
| 07 | Gunna | Music & Radio | 30.37× | ||
| 08 | Popsicle | Food & Beverages | 27.96× | ||
| 09 | Chris Tucker | Movies & TV | 25.56× | ||
| 10 | Luther Vandross | Music & Radio | 25.24× | ||
| 11 | Chief Keef | Music & Radio | 24.70× | ||
| 12 | Ludacris | Music & Radio | 24.08× | ||
| 13 | Toni Braxton | Music & Radio | 23.82× | ||
| 14 | Jennifer Hudson | Music & Radio | 21.95× | ||
| 15 | Janet Jackson | Music & Radio | 18.23× | ||
| 16 | Regina King | Movies & TV | 18.06× | ||
| 17 | Katt Williams | Movies & TV | 14.26× | ||
| 18 | Teyana Taylor | Movies & TV | 13.69× | ||
| 19 | Jimmy Kimmel | Movies & TV | 9.30× | ||
| 20 | Internet celebrity | Internet & Social Media | 7.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.81× | |
| Career Orientation | POWER | 1.62× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Sustainability | BALANCE | 0.62× | |
| Design Affinity | PREMIUM | 0.67× |
DeRay Davis has an estimated audience of 361,440 people in United States, concentrated in California and Texas.
48.8% of DeRay Davis fans are female, 51.2% are male, with an average age of 36.2 years.
DeRay Davis fans show strongest brand affinity for Lil Duval (62.64×), Bernie Mac (41.59×), and Janet Jackson (18.23×) over the country average.
DeRay Davis fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond DeRay Davis itself, the audience over-indexes on Bernie Mac (41.59×), Janet Jackson (18.23×), Fat Joe (40.33×), and Chris Tucker (25.56×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for DeRay Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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