Rascasse Audience Intelligence

DeRay Davis Audience in United States

A data profile of the people who buy, follow and care about DeRay Davis in United States — modelled from more than twelve digital signal sources. DeRay Davis has an estimated audience of 361,440 people in United States.

The average DeRay Davis fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lil Duval, Bernie Mac, Janet Jackson, with strongest over-indexing on Lil Duval (62.64× the country average).

Demographically, the DeRay Davis audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeRay Davis fan in United States is balanced, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lil Duval.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeRay Davis profile in United States.

Audience size
361K
in United States
Gender
48.8%
51.2% male
Age
36.2
average years
Country rank
#43885
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DeRay Davis fans

48.8% are female, 51.2% are male, average age 36.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for DeRay Davis audience in United States
MetricValue
Female48.8%
Male51.2%
Average age36.2
Estimated audience size361,440
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the DeRay Davis audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3926%
40-4923%
50+7%
Fig. 04

Worldwide distribution

79.9%

of the worldwide DeRay Davis audience comes from United States.

Worldwide audience distribution share by country for DeRay Davis
CountryShare
United States79.9%
United Kingdom4.4%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeRay Davis audience in United States is strongest.

Fig. 05

Top regions by affinity

DeRay Davis fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K1.87×
02Rhode Island~2K1.79×
03Alabama~8K1.64×
04Georgia~20K1.63×
05North Carolina~20K1.63×
06Louisiana~8K1.62×
07Mississippi~5K1.57×
08Ohio~20K1.50×
09Illinois~20K1.49×
10Tennessee~10K1.46×
11Washington, District of Columbia~2K1.43×
12Nevada~5K1.42×
13Virginia~10K1.36×
14Michigan~10K1.33×
15South Carolina~7K1.28×
16Texas~40K1.27×
17Oklahoma~5K1.23×
18Nebraska~2K1.23×
19Florida~30K1.15×
20Missouri~7K1.15×
21Kentucky~5K1.14×
22Indiana~7K1.13×
23Delaware~1K1.13×
24Arkansas~3K1.06×
25California~40K1.00×
26Pennsylvania~10K1.00×
27Arizona~7K1.00×
28New Jersey~9K0.95×
29New York~20K0.94×
30Wisconsin~5K0.92×
31Connecticut~3K0.92×
32Kansas~2K0.88×
33Alaska<1K0.83×
34Vermont<1K0.83×
35North Dakota<1K0.81×
36New Mexico~1K0.80×
37West Virginia~1K0.79×
38South Dakota<1K0.79×
39Minnesota~4K0.78×
40Montana<1K0.77×
41Massachusetts~5K0.75×
42Colorado~4K0.74×
43Maine<1K0.72×
44Washington~5K0.71×
45Hawaii~1K0.71×
46Iowa~2K0.70×
47New Hampshire<1K0.70×
48Idaho~1K0.68×
49Oregon~2K0.58×
50Utah~2K0.55×
Fig. 06

Affinity by region

Affinity by region — DeRay Davis, United States
0.55×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeRay Davis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeRay Davis audience
#·InterestCategoryAffinity×
01Lil DuvalMovies & TV62.64×
02Tatyana AliMovies & TV43.18×
03Bernie MacMovies & TV41.59×
04Fat JoeMusic & Radio40.33×
05Wale (rapper)Music & Radio34.50×
06Lil JonMusic & Radio31.18×
07GunnaMusic & Radio30.37×
08PopsicleFood & Beverages27.96×
09Chris TuckerMovies & TV25.56×
10Luther VandrossMusic & Radio25.24×
11Chief KeefMusic & Radio24.70×
12LudacrisMusic & Radio24.08×
13Toni BraxtonMusic & Radio23.82×
14Jennifer HudsonMusic & Radio21.95×
15Janet JacksonMusic & Radio18.23×
16Regina KingMovies & TV18.06×
17Katt WilliamsMovies & TV14.26×
18Teyana TaylorMovies & TV13.69×
19Jimmy KimmelMovies & TV9.30×
20Internet celebrityInternet & Social Media7.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeRay Davis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by DeRay Davis audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.81×
Career OrientationPOWER1.62×
Convenience OrientationPREMIUM1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by DeRay Davis audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
SustainabilityBALANCE0.62×
Design AffinityPREMIUM0.67×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does DeRay Davis have in United States?

DeRay Davis has an estimated audience of 361,440 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DeRay Davis fans?

48.8% of DeRay Davis fans are female, 51.2% are male, with an average age of 36.2 years.

03

Which brands do DeRay Davis fans like most?

DeRay Davis fans show strongest brand affinity for Lil Duval (62.64×), Bernie Mac (41.59×), and Janet Jackson (18.23×) over the country average.

04

Where do DeRay Davis fans live in United States?

DeRay Davis fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do DeRay Davis fans also like?

Beyond DeRay Davis itself, the audience over-indexes on Bernie Mac (41.59×), Janet Jackson (18.23×), Fat Joe (40.33×), and Chris Tucker (25.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeRay Davis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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