Desktop publishing Audience in United States

Desktop publishing logo

Desktop publishing has an estimated audience of 2,065,792 people in United States. 67.4% are female, 32.6% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Cadena SER, JC Whitney, Highland games, Celtic punk.

The average Desktop publishing fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Cadena SER, JC Whitney, with strongest over-indexing on Natural rubber (1.77× the country average). Demographically, the Desktop publishing audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Desktop publishing fans

Demographic split for Desktop publishing audience in United States
MetricValue
Female67.4%
Male32.6%
Average age45.1
Estimated audience size2,065,792

Audience persona

The typical Desktop publishing fan in United States is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Desktop publishing in United States
RegionReachAffinity
California187,5820.83×
Texas152,7960.86×
New York121,1991.05×
Florida111,1710.79×
Virginia64,9181.29×
Pennsylvania59,8270.86×
Illinois54,9920.8×
Georgia50,2080.79×
North Carolina49,3530.79×
Ohio44,7410.7×
Michigan40,1480.74×
Maryland37,1541.05×
New Jersey35,9240.68×
Arizona34,2520.81×
Washington33,9340.82×
Louisiana31,7291.19×
Wisconsin29,9510.96×
Oklahoma29,4541.28×
Tennessee28,8410.7×
Massachusetts28,6930.7×
Missouri28,3370.85×
Minnesota26,2030.89×
Indiana23,1360.61×
Colorado23,0970.71×
Kentucky22,8840.88×
Oregon22,1050.93×
South Carolina21,6500.7×
Alabama19,9360.69×
Mississippi18,7351.1×
Arkansas17,4361.02×
Connecticut16,0200.77×
Utah12,7210.69×
Kansas12,2450.75×
Iowa11,6250.68×
Nevada11,1950.56×
Hawaii11,0451.24×
New Mexico10,6401.03×
West Virginia10,3111.07×
Idaho8,8420.85×
Alaska8,8202×
North Dakota8,6202.03×
Washington, District of Columbia8,3361.34×
Montana7,6881.34×
South Dakota7,5891.59×
New Hampshire7,2820.89×
Wyoming7,1492.33×
Nebraska7,1310.69×
Rhode Island7,0321.07×
Maine7,0280.95×
Vermont6,9161.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desktop publishing audience
BrandAffinityCategory
Natural rubber1.77×Cars & Mobility
Cadena SER6.33×Music & Radio
JC Whitney5.18×Shopping
Highland games1.61×Sports
Celtic punk1.86×Music & Radio
Cacique1.61×Food & Beverages
Ohio State Buckeyes women's basketball1.55×Sports
New York Harbor1.58×Travel & Leisure
JB1.72×Music & Radio
Cádiz2.49×Travel & Leisure
WAOW1.79×Movies & TV
Bulacan1.63×Travel & Leisure
Erika Buenfil1.57×Movies & TV
Igor Stravinsky1.57×Music & Radio
JcrOffroad1.87×Shopping
Country Garden1.52×Home & Garden
Ribbon cable1.76×Technology & Electronics
Honda N-Box1.97×Cars & Mobility
Mount Nemrut1.61×Travel & Leisure
James Booker2.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desktop publishing audience
TraitClusterScore
Design AffinityPREMIUM1.69
Family OrientationCONSERVATISM1.32
Pet OwnershipJOY1.23
SustainabilityBALANCE1.21
Urban LifestyleOPEN1.2
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Desktop publishing
CountryShare
United States36.0%
Italy10.5%
United Kingdom10.2%

See Desktop publishing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Desktop publishing have in United States?

Desktop publishing has an estimated audience of 2,065,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Desktop publishing fans?

67.4% of Desktop publishing fans are female, 32.6% are male, with an average age of 45.1 years.

Which brands do Desktop publishing fans like most?

Desktop publishing fans show strongest brand affinity for Natural rubber (1.77×), Cadena SER (6.33×), and JC Whitney (5.18×) over the country average.

Where do Desktop publishing fans live in United States?

Desktop publishing fans in United States are most concentrated in California (reach 187,582), Texas (reach 152,796), and New York (reach 121,199). These three regions account for the largest share of the active audience.

What other brands do Desktop publishing fans also like?

Beyond Desktop publishing itself, the audience over-indexes on Cadena SER (6.33×), JC Whitney (5.18×), Highland games (1.61×), and Celtic punk (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desktop publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.