Digit (magazine) Audience in United States

Digit (magazine) logo

Digit (magazine) has an estimated audience of 357,108 people in United States. 51.0% are female, 49.0% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Algebra, Tipsy Elves, Electrolyte, Isometric exercise.

The average Digit (magazine) fan in United States is 28.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Algebra, Tipsy Elves, with strongest over-indexing on Lulu 黃路梓茵 (8.25× the country average). Demographically, the Digit (magazine) audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Digit (magazine) fans

Demographic split for Digit (magazine) audience in United States
MetricValue
Female51.0%
Male49.0%
Average age28.9
Estimated audience size357,108

Audience persona

The typical Digit (magazine) fan in United States is balanced, around 28.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Digit (magazine) in United States
RegionReachAffinity
California77,2171.97×
Texas27,4530.89×
Florida19,4590.8×
New York19,3970.97×
Pennsylvania10,7660.9×
Illinois10,4940.88×
North Carolina9,5550.89×
Ohio9,5160.87×
Georgia9,3450.85×
Michigan8,4550.91×
New Jersey8,2490.91×
Virginia8,1080.93×
Arizona8,0991.11×
Washington7,6021.06×
Massachusetts7,0481×
Tennessee6,5030.91×
Indiana5,9060.91×
Maryland5,7820.94×
Colorado5,6981.01×
Oklahoma5,3691.35×
Missouri5,3640.93×
Minnesota5,1341×
Kentucky4,6831.05×
Wisconsin4,6750.87×
Oregon4,4061.08×
Nevada4,4011.27×
Alabama4,3510.87×
South Carolina4,1730.78×
Louisiana4,0020.87×
Montana3,6923.73×
Connecticut3,5100.98×
Iowa3,3571.14×
Arkansas2,8710.98×
Utah2,8290.88×
Kansas2,4800.88×
Mississippi2,2450.76×
Idaho1,5520.87×
Hawaii1,5130.99×
Nebraska1,4470.81×
New Mexico1,3970.78×
West Virginia1,2910.78×
New Hampshire1,1710.83×
Maine1,1020.86×
Washington, District of Columbia1,0120.94×
Delaware8890.9×
Rhode Island8820.78×
Alaska6140.8×
North Dakota5940.81×
Vermont5900.94×
South Dakota5880.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digit (magazine) audience
BrandAffinityCategory
Lulu 黃路梓茵8.25×Movies & TV
Algebra35.57×Business & Career
Tipsy Elves14.63×Shopping
Electrolyte5.56×Health
Isometric exercise9.14×Sports
JDSU3.08×Business & Career
Vocal harmony4.45×Music & Radio
Counselor education15.3×Business & Career
Voter registration4.25×Politics & Society
Bank account2.16×Business & Career
Wikia2.85×Internet & Social Media
Elsword13.44×Games
Elizabeth David53.71×Literature
Jesse Plemons2.75×Movies & TV
Hammersmith27.47×Travel & Leisure
Kes (band)15.71×Music & Radio
La Jolla6.95×Travel & Leisure
Iration13.38×Music & Radio
Morphine (band)5.52×Music & Radio
Kansas1.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digit (magazine) audience
TraitClusterScore
Convenience OrientationPREMIUM3.78
Need for SecurityCONSERVATISM2.27
Quality AwarenessPREMIUM2.22
Early Adopter MentalityPOWER1.68
TravellingTHRILL1.61
Pet OwnershipJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Digit (magazine)
CountryShare
India22.3%
United States14.4%
Japan6.9%

See Digit (magazine) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Digit (magazine) have in United States?

Digit (magazine) has an estimated audience of 357,108 people in United States, concentrated in California and Texas.

What is the gender split and age of Digit (magazine) fans?

51.0% of Digit (magazine) fans are female, 49.0% are male, with an average age of 28.9 years.

Which brands do Digit (magazine) fans like most?

Digit (magazine) fans show strongest brand affinity for Lulu 黃路梓茵 (8.25×), Algebra (35.57×), and Tipsy Elves (14.63×) over the country average.

Where do Digit (magazine) fans live in United States?

Digit (magazine) fans in United States are most concentrated in California (reach 77,217), Texas (reach 27,453), and Florida (reach 19,459). These three regions account for the largest share of the active audience.

What other brands do Digit (magazine) fans also like?

Beyond Digit (magazine) itself, the audience over-indexes on Algebra (35.57×), Tipsy Elves (14.63×), Electrolyte (5.56×), and Isometric exercise (9.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digit (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.