Dishwashing Audience in United States

Dishwashing logo

Dishwashing has an estimated audience of 1,879,820 people in United States. 57.3% are female, 42.7% are male, average age 46.0. Top regions: California, Texas, New York. Top brand affinities: Elsword, Ezekiel Elliott, Picnic, Voltron: Legendary Defender, Cachorros.

The average Dishwashing fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Ezekiel Elliott, Picnic, with strongest over-indexing on Elsword (15.79× the country average). Demographically, the Dishwashing audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dishwashing fans

Demographic split for Dishwashing audience in United States
MetricValue
Female57.3%
Male42.7%
Average age46.0
Estimated audience size1,879,820

Audience persona

The typical Dishwashing fan in United States is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Dishwashing in United States
RegionReachAffinity
California220,3641.07×
Texas141,7970.88×
New York118,6631.13×
Florida118,0470.93×
Illinois57,0750.91×
Pennsylvania52,6280.83×
Georgia49,4570.85×
Ohio46,1940.8×
North Carolina45,2230.8×
Michigan44,8360.91×
New Jersey43,3680.91×
Virginia40,0080.87×
Washington37,5100.99×
Massachusetts35,8980.97×
Tennessee32,2280.85×
Maryland29,8550.92×
Missouri29,5890.98×
Arizona26,9810.7×
Indiana26,1880.76×
Wisconsin24,0140.85×
South Carolina23,6780.84×
Minnesota23,4990.87×
Kentucky22,3670.95×
Alabama22,3270.85×
Louisiana21,8050.9×
Oregon20,2550.94×
Colorado20,1790.68×
Mississippi17,1671.11×
Oklahoma16,3350.78×
Nevada15,6580.86×
Iowa14,2030.92×
Arkansas13,7990.89×
Connecticut13,5920.72×
Utah11,1270.66×
Kansas10,5970.72×
Hawaii8,3351.03×
West Virginia8,0980.93×
Alaska8,0822.01×
Nebraska7,6230.81×
New Mexico7,5830.8×
Idaho7,4790.79×
New Hampshire7,2290.98×
Montana7,0451.35×
South Dakota6,9541.6×
North Dakota6,7711.75×
Wyoming6,5512.35×
Rhode Island6,4431.08×
Maine6,4400.96×
Vermont6,3371.92×
Delaware5,7701.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dishwashing audience
BrandAffinityCategory
Elsword15.79×Games
Ezekiel Elliott2.32×Sports
Picnic1.83×Kids & Family
Voltron: Legendary Defender3.95×Movies & TV
Cachorros2.9×Pets & Animals
Fat-tailed sheep5.9×Pets & Animals
Eli Lilly1.57×Health
Hattiesburg, Mississippi2.04×Travel & Leisure
Guys and Dolls2.53×Music & Radio
The Godfather Part II2.37×Movies & TV
The Haunted1.95×Music & Radio
Duranguense2.12×Music & Radio
Brooklyn College1.78×Business & Career
Ural Mountains1.78×Travel & Leisure
Cacique1.52×Food & Beverages
Certified diabetes educator1.77×Business & Career
Eddie Hearn2.92×Sports
Ohio State Buckeyes women's basketball1.52×Sports
Escape Games2.24×Games
Englewood, New Jersey1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dishwashing audience
TraitClusterScore
DIY MentalityTHRILL1.66
Quality AwarenessPREMIUM1.28
CreativityOPEN1.22
IndividualismJOY1.17
Price SensitivityPREMIUM1.14
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Dishwashing
CountryShare
United States33.9%
United Kingdom4.7%
Philippines4.6%

See Dishwashing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dishwashing have in United States?

Dishwashing has an estimated audience of 1,879,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Dishwashing fans?

57.3% of Dishwashing fans are female, 42.7% are male, with an average age of 46.0 years.

Which brands do Dishwashing fans like most?

Dishwashing fans show strongest brand affinity for Elsword (15.79×), Ezekiel Elliott (2.32×), and Picnic (1.83×) over the country average.

Where do Dishwashing fans live in United States?

Dishwashing fans in United States are most concentrated in California (reach 220,364), Texas (reach 141,797), and New York (reach 118,663). These three regions account for the largest share of the active audience.

What other brands do Dishwashing fans also like?

Beyond Dishwashing itself, the audience over-indexes on Ezekiel Elliott (2.32×), Picnic (1.83×), Voltron: Legendary Defender (3.95×), and Cachorros (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dishwashing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.