Dru Hill Audience in United States

Dru Hill logo

Dru Hill has an estimated audience of 433,853 people in United States. 59.5% are female, 40.5% are male, average age 41.0. Top regions: Texas, Georgia, California. Top brand affinities: Elsword, Ixtapaluca, Litter box, Whataburger, Alaskan Husky.

The average Dru Hill fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Elsword, Ixtapaluca, Litter box, with strongest over-indexing on Elsword (24.55× the country average). Demographically, the Dru Hill audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Dru Hill fans

Demographic split for Dru Hill audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.0
Estimated audience size433,853

Audience persona

The typical Dru Hill fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Dru Hill in United States
RegionReachAffinity
Texas34,6810.93×
Georgia29,0972.18×
California28,4160.6×
New York26,9041.11×
Florida25,6090.87×
Maryland23,8003.19×
Ohio20,9901.57×
North Carolina19,3101.48×
Pennsylvania18,2051.25×
Illinois16,8221.16×
Michigan15,1351.33×
Alabama14,8902.46×
Virginia14,0161.33×
Mississippi12,5493.51×
Tennessee11,6681.34×
South Carolina11,0501.69×
New Jersey10,9861×
Louisiana10,9081.95×
Indiana9,3881.18×
Missouri7,1191.02×
Arkansas6,2971.76×
Arizona5,8150.66×
Kentucky5,7341.05×
Nevada5,6231.34×
Massachusetts5,5760.65×
Connecticut4,9141.13×
Oklahoma4,8151×
Washington4,2430.49×
Wisconsin4,0870.63×
Minnesota2,8980.47×
Colorado2,8290.41×
Washington, District of Columbia2,7122.08×
Kansas1,9600.57×
Delaware1,8781.57×
Oregon1,7940.36×
Iowa1,4240.4×
Rhode Island1,2130.88×
New Mexico1,0380.48×
Hawaii1,0090.54×
Nebraska9500.44×
West Virginia9120.45×
Utah8070.21×
New Hampshire5870.34×
Maine4880.31×
Idaho3830.18×
Montana2600.22×
North Dakota2490.28×
Alaska2320.25×
South Dakota2130.21×
Vermont1950.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dru Hill audience
BrandAffinityCategory
Elsword24.55×Games
Ixtapaluca25.48×Travel & Leisure
Litter box2.49×Pets & Animals
Whataburger2.09×Food & Beverages
Alaskan Husky13.83×Pets & Animals
Mortgage insurance3.94×Business & Career
Jesse Plemons2.97×Movies & TV
Google Photos1.97×Technology & Electronics
Harlow8.22×Travel & Leisure
Buying a House4.77×Home & Garden
Graham Greene3.37×Literature
Noodle (Gorillaz)1.96×Music & Radio
Kendra Scott1.61×Fashion & Accessoires
Sukhoi25.73×Cars & Mobility
Overtone5.03×Beauty & Wellness
Birthday Gifts1.52×Kids & Family
Commercial mortgage3.01×Business & Career
Gluten Free Foodies4.78×Food & Beverages
John Havlicek6.72×Sports
Magazine (band)2.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dru Hill audience
TraitClusterScore
Luxury OrientationPREMIUM1.85
Risk AppetiteTHRILL1.59
Family OrientationCONSERVATISM1.4
Urban LifestyleOPEN1.28
Community OrientationOPEN1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Dru Hill
CountryShare
United States82.4%
United Kingdom5.2%
Germany1.9%

See Dru Hill audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Dru Hill have in United States?

Dru Hill has an estimated audience of 433,853 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Dru Hill fans?

59.5% of Dru Hill fans are female, 40.5% are male, with an average age of 41.0 years.

Which brands do Dru Hill fans like most?

Dru Hill fans show strongest brand affinity for Elsword (24.55×), Ixtapaluca (25.48×), and Litter box (2.49×) over the country average.

Where do Dru Hill fans live in United States?

Dru Hill fans in United States are most concentrated in Texas (reach 34,681), Georgia (reach 29,097), and California (reach 28,416). These three regions account for the largest share of the active audience.

What other brands do Dru Hill fans also like?

Beyond Dru Hill itself, the audience over-indexes on Ixtapaluca (25.48×), Litter box (2.49×), Whataburger (2.09×), and Alaskan Husky (13.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dru Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.