Elle (magazine) Audience in United States

Elle (magazine) logo

Elle (magazine) has an estimated audience of 316,040 people in United States. 69.8% are female, 30.2% are male, average age 34.1. Top regions: California, New York, Washington, District of Columbia. Top brand affinities: Harry Potter, Target Corporation, Old Navy, Planet Fitness, Whole Foods Market.

The average Elle (magazine) fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington, District of Columbia. Top brand affinities include Harry Potter, Target Corporation, Old Navy, with strongest over-indexing on Harry Potter (1.75× the country average). Demographically, the Elle (magazine) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Elle (magazine) fans

Demographic split for Elle (magazine) audience in United States
MetricValue
Female69.8%
Male30.2%
Average age34.1
Estimated audience size316,040

Audience persona

The typical Elle (magazine) fan in United States is more female, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Elle (magazine) in United States
RegionReachAffinity
California30,4410.88×
New York19,5851.11×
Washington, District of Columbia17,90118.84×
Texas16,9820.63×
Florida12,8830.6×
Virginia8,9111.16×
Maryland7,1641.32×
Illinois6,9030.66×
Ohio6,5050.67×
Pennsylvania6,3040.59×
Georgia5,9530.61×
New Jersey5,3270.66×
North Carolina5,0710.53×
Washington5,0510.8×
Massachusetts4,8790.78×
Michigan4,7030.57×
South Carolina4,1590.87×
Arizona4,0120.62×
Tennessee3,2860.52×
Colorado2,9880.6×
Oregon2,8210.78×
Indiana2,8080.49×
Wisconsin2,7140.57×
Connecticut2,6660.84×
Missouri2,6320.52×
Louisiana2,4820.61×
Kentucky2,4680.62×
Iowa2,4180.93×
Minnesota2,3800.53×
Alabama2,1920.5×
Nevada2,0170.66×
Oklahoma2,0040.57×
Utah1,4840.52×
Kansas1,1760.47×
Hawaii1,1060.81×
Arkansas1,0880.42×
Maine1,0700.95×
Mississippi1,0020.38×
Nebraska9850.62×
Idaho8850.56×
New Mexico7110.45×
New Hampshire6820.55×
Rhode Island6530.65×
West Virginia6300.43×
Montana5250.6×
Alaska4720.7×
South Dakota3950.54×
Delaware3650.42×
Vermont2930.53×
North Dakota2910.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elle (magazine) audience
BrandAffinityCategory
Harry Potter1.75×Movies & TV
Target Corporation1.59×Shopping
Old Navy1.7×Fashion & Accessoires
Planet Fitness1.72×Sports
Whole Foods Market1.69×Shopping
Aldi1.61×Shopping
Sephora1.76×Shopping
Walt Disney World1.73×Travel & Leisure
Contemporary R&B1.51×Music & Radio
Nordstrom1.52×Shopping
Disneyland1.77×Travel & Leisure
Yahoo!ショッピング1.61×
Marshalls1.52×Fashion & Accessoires
KPop Demon Hunters1.52×Movies & TV
Toddler1.74×Kids & Family
Wig1.75×Beauty & Wellness
Anime movies1.53×Movies & TV
Streetwear1.74×Fashion & Accessoires
1080i1.59×Technology & Electronics
Rugby league1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elle (magazine) audience
TraitClusterScore
Design AffinityPREMIUM1.52
IndulgenceJOY1.3
SustainabilityBALANCE1.28
LGBTQ+ IdentityOPEN1.25
MindfulnessBALANCE1.2
Pet OwnershipJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Elle (magazine)
CountryShare
France26.5%
Spain18.7%
Brazil4.1%

See Elle (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Elle (magazine) have in United States?

Elle (magazine) has an estimated audience of 316,040 people in United States, concentrated in California and New York.

What is the gender split and age of Elle (magazine) fans?

69.8% of Elle (magazine) fans are female, 30.2% are male, with an average age of 34.1 years.

Which brands do Elle (magazine) fans like most?

Elle (magazine) fans show strongest brand affinity for Harry Potter (1.75×), Target Corporation (1.59×), and Old Navy (1.7×) over the country average.

Where do Elle (magazine) fans live in United States?

Elle (magazine) fans in United States are most concentrated in California (reach 30,441), New York (reach 19,585), and Washington, District of Columbia (reach 17,901). These three regions account for the largest share of the active audience.

What other brands do Elle (magazine) fans also like?

Beyond Elle (magazine) itself, the audience over-indexes on Target Corporation (1.59×), Old Navy (1.7×), Planet Fitness (1.72×), and Whole Foods Market (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elle (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.