Empire Records Audience in United States
Empire Records has an estimated audience of 677,993 people in United States. 67.2% are female, 32.8% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Overtone, 3D printing, Brittney Griner, Commercial mortgage, Paul Dano.
The average Empire Records fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Overtone, 3D printing, Brittney Griner, with strongest over-indexing on Overtone (6.82× the country average). Demographically, the Empire Records audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of Empire Records fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 35.5 |
| Estimated audience size | 677,993 |
Audience persona
The typical Empire Records fan in United States is more female, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Overtone.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 85,788 | 1.15× |
| Texas | 55,324 | 0.95× |
| New York | 40,409 | 1.07× |
| Florida | 33,995 | 0.74× |
| Pennsylvania | 26,454 | 1.16× |
| Illinois | 26,287 | 1.16× |
| Ohio | 21,161 | 1.01× |
| New Jersey | 19,558 | 1.13× |
| Michigan | 18,367 | 1.04× |
| Washington | 17,251 | 1.27× |
| North Carolina | 17,164 | 0.84× |
| Georgia | 16,350 | 0.78× |
| Virginia | 14,006 | 0.85× |
| Arizona | 13,285 | 0.96× |
| Colorado | 13,223 | 1.24× |
| Tennessee | 13,181 | 0.97× |
| Missouri | 12,743 | 1.17× |
| Massachusetts | 12,661 | 0.95× |
| Indiana | 12,507 | 1.01× |
| Oregon | 10,692 | 1.38× |
| Wisconsin | 10,589 | 1.04× |
| Minnesota | 10,087 | 1.04× |
| Maryland | 9,181 | 0.79× |
| Oklahoma | 8,244 | 1.09× |
| South Carolina | 8,112 | 0.8× |
| Kentucky | 7,913 | 0.93× |
| Louisiana | 7,640 | 0.87× |
| Alabama | 6,821 | 0.72× |
| Connecticut | 6,814 | 1× |
| Nevada | 6,647 | 1.01× |
| Utah | 6,544 | 1.08× |
| Iowa | 6,329 | 1.13× |
| Kansas | 5,853 | 1.1× |
| Arkansas | 5,209 | 0.93× |
| Nebraska | 3,700 | 1.09× |
| Mississippi | 3,700 | 0.66× |
| New Mexico | 3,659 | 1.08× |
| Idaho | 3,406 | 1× |
| New Hampshire | 3,111 | 1.16× |
| Maine | 2,680 | 1.1× |
| West Virginia | 2,412 | 0.76× |
| Montana | 2,320 | 1.23× |
| Rhode Island | 2,031 | 0.94× |
| Hawaii | 1,980 | 0.68× |
| Washington, District of Columbia | 1,734 | 0.85× |
| Delaware | 1,693 | 0.91× |
| South Dakota | 1,549 | 0.99× |
| North Dakota | 1,494 | 1.07× |
| Alaska | 1,484 | 1.02× |
| Vermont | 1,419 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Overtone | 6.82× | Beauty & Wellness |
| 3D printing | 1.63× | Technology & Electronics |
| Brittney Griner | 4.18× | Sports |
| Commercial mortgage | 3.32× | Business & Career |
| Paul Dano | 1.56× | Movies & TV |
| Ayrton Senna | 2.63× | Sports |
| Mike Conley, Jr. | 2.15× | Sports |
| Ipiales | 6.14× | Travel & Leisure |
| Ellen Burstyn | 1.65× | Movies & TV |
| Ironmongery | 1.82× | Home & Garden |
| Ash vs Evil Dead | 2.22× | Movies & TV |
| John Frusciante | 1.98× | Music & Radio |
| Iguala | 1.96× | Travel & Leisure |
| Alan Greenspan | 1.74× | Business & Career |
| E-box | 1.5× | Health |
| Perris, California | 2.36× | Travel & Leisure |
| Pendleton, Oregon | 1.72× | Travel & Leisure |
| Bulacan | 1.89× | Travel & Leisure |
| Pat's King of Steaks | 1.81× | |
| Bruklinas | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Mindfulness | BALANCE | 1.19 |
| Sports Activity | POWER | 1.19 |
| Extroversion | THRILL | 1.16 |
| Design Affinity | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| United Kingdom | 17.5% |
| Germany | 5.3% |
See Empire Records audiences in other countries
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Frequently asked questions
How many fans does Empire Records have in United States?
Empire Records has an estimated audience of 677,993 people in United States, concentrated in California and Texas.
What is the gender split and age of Empire Records fans?
67.2% of Empire Records fans are female, 32.8% are male, with an average age of 35.5 years.
Which brands do Empire Records fans like most?
Empire Records fans show strongest brand affinity for Overtone (6.82×), 3D printing (1.63×), and Brittney Griner (4.18×) over the country average.
Where do Empire Records fans live in United States?
Empire Records fans in United States are most concentrated in California (reach 85,788), Texas (reach 55,324), and New York (reach 40,409). These three regions account for the largest share of the active audience.
What other brands do Empire Records fans also like?
Beyond Empire Records itself, the audience over-indexes on 3D printing (1.63×), Brittney Griner (4.18×), Commercial mortgage (3.32×), and Paul Dano (1.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Empire Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.