En plein air Audience in United States
En plein air has an estimated audience of 531,481 people in United States. 62.3% are female, 37.7% are male, average age 47.9. Top regions: California, New York, Texas. Top brand affinities: Mathcore, Google Home, The Historian, Eurail, Parral, Chihuahua.
The average En plein air fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the En plein air audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of En plein air fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 47.9 |
| Estimated audience size | 531,481 |
Audience persona
The typical En plein air fan in United States is more female, around 47.9 years old, with strong Design Affinity tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,199 | 0.96× |
| New York | 42,734 | 1.44× |
| Texas | 31,181 | 0.68× |
| Florida | 26,046 | 0.72× |
| Pennsylvania | 17,506 | 0.98× |
| Massachusetts | 17,267 | 1.65× |
| Virginia | 16,811 | 1.3× |
| North Carolina | 16,715 | 1.05× |
| Illinois | 14,139 | 0.8× |
| Georgia | 13,773 | 0.84× |
| Ohio | 12,421 | 0.76× |
| Washington | 10,617 | 1× |
| New Jersey | 9,965 | 0.74× |
| Maryland | 9,641 | 1.05× |
| Michigan | 9,306 | 0.67× |
| Missouri | 9,240 | 1.08× |
| Tennessee | 7,862 | 0.74× |
| Connecticut | 7,837 | 1.47× |
| Colorado | 7,531 | 0.9× |
| Indiana | 6,637 | 0.68× |
| Oregon | 6,620 | 1.09× |
| Louisiana | 6,125 | 0.89× |
| Utah | 5,992 | 1.26× |
| Arizona | 5,983 | 0.55× |
| Wisconsin | 5,579 | 0.7× |
| South Carolina | 5,251 | 0.66× |
| Minnesota | 4,985 | 0.65× |
| Mississippi | 4,895 | 1.12× |
| Alabama | 4,801 | 0.65× |
| Arkansas | 3,865 | 0.88× |
| Kentucky | 3,720 | 0.56× |
| Maine | 3,332 | 1.75× |
| Kansas | 3,179 | 0.76× |
| New Hampshire | 2,836 | 1.35× |
| Oklahoma | 2,678 | 0.45× |
| Rhode Island | 2,620 | 1.55× |
| Washington, District of Columbia | 2,618 | 1.64× |
| Iowa | 2,493 | 0.57× |
| Idaho | 2,488 | 0.93× |
| Nevada | 2,275 | 0.44× |
| New Mexico | 2,042 | 0.77× |
| Vermont | 1,874 | 2.01× |
| Hawaii | 1,848 | 0.81× |
| West Virginia | 1,796 | 0.73× |
| Alaska | 1,792 | 1.58× |
| Montana | 1,693 | 1.15× |
| Nebraska | 1,570 | 0.59× |
| South Dakota | 1,542 | 1.26× |
| North Dakota | 1,501 | 1.38× |
| Wyoming | 1,453 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 9.01× | Travel & Leisure |
| Girolando cattle | 14.69× | Pets & Animals |
| Stamp collecting | 2.53× | Home & Garden |
| Electrolyte | 2.24× | Health |
| Voter registration | 2.21× | Politics & Society |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.43× | Travel & Leisure |
| Mie goreng | 15.56× | Food & Beverages |
| charvel guitars | 12.76× | Music & Radio |
| edureka | 14.81× | Business & Career |
| El Hijo del Santo | 12.67× | Sports |
| Nasal cavity | 3.33× | Health |
| Étouffée | 9.82× | Food & Beverages |
| Women's empowerment | 1.64× | Politics & Society |
| UK garage | 2.11× | Music & Radio |
| Holly Hagan | 17.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.7 |
| Risk Appetite | THRILL | 2.01 |
| Travelling | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.84 |
| Quality Awareness | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| Canada | 16.3% |
| Australia | 14.6% |
See En plein air audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does En plein air have in United States?
En plein air has an estimated audience of 531,481 people in United States, concentrated in California and New York.
What is the gender split and age of En plein air fans?
62.3% of En plein air fans are female, 37.7% are male, with an average age of 47.9 years.
Which brands do En plein air fans like most?
En plein air fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.65×), and The Historian (16.48×) over the country average.
Where do En plein air fans live in United States?
En plein air fans in United States are most concentrated in California (reach 56,199), New York (reach 42,734), and Texas (reach 31,181). These three regions account for the largest share of the active audience.
What other brands do En plein air fans also like?
Beyond En plein air itself, the audience over-indexes on Google Home (11.65×), The Historian (16.48×), Eurail (16.57×), and Parral, Chihuahua (9.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for En plein air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.