Ethology Audience in United States

Ethology logo

Ethology has an estimated audience of 3,002,817 people in United States. 66.8% are female, 33.2% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Tierra Cali, Nasal cavity, JTV (Indonesia), Temple Grandin.

The average Ethology fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Tierra Cali, Nasal cavity, with strongest over-indexing on Minnesota (1.67× the country average). Demographically, the Ethology audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Ethology fans

Demographic split for Ethology audience in United States
MetricValue
Female66.8%
Male33.2%
Average age38.3
Estimated audience size3,002,817

Audience persona

The typical Ethology fan in United States is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Ethology in United States
RegionReachAffinity
California401,8841.22×
Texas219,7930.85×
New York199,0571.19×
Florida186,0920.92×
Pennsylvania109,5001.08×
Illinois97,3460.97×
North Carolina89,0200.99×
Massachusetts86,2371.46×
Georgia86,1000.93×
Virginia84,4841.16×
Ohio77,8270.84×
Michigan74,0810.94×
Washington72,3521.2×
New Jersey63,7090.83×
Maryland57,1311.11×
Tennessee53,5140.89×
Arizona52,2180.85×
Indiana51,7670.94×
Colorado48,2141.02×
Missouri46,9880.97×
Oregon45,7351.33×
Minnesota43,1221×
Wisconsin42,9010.95×
Louisiana37,6210.97×
Connecticut37,2061.24×
South Carolina34,0120.75×
Kentucky33,5080.89×
Oklahoma31,3330.94×
Alabama29,8490.71×
Utah27,7921.03×
Iowa22,8180.92×
Kansas21,0040.89×
Arkansas20,6870.84×
Nevada20,2560.7×
Mississippi18,7420.76×
Idaho17,1031.14×
New Mexico14,8650.99×
Maine14,7271.37×
Hawaii14,6831.14×
Nebraska13,2410.88×
Rhode Island11,7511.23×
New Hampshire11,3970.96×
West Virginia11,2530.8×
Washington, District of Columbia10,3721.15×
Montana9,3811.13×
Delaware9,1871.11×
Vermont7,5221.43×
Alaska7,2521.13×
North Dakota4,9000.79×
Wyoming4,1720.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ethology audience
BrandAffinityCategory
Minnesota1.67×Travel & Leisure
Tierra Cali3.54×Travel & Leisure
Nasal cavity3.6×Health
JTV (Indonesia)2×
Temple Grandin2.5×Literature
Penn & Teller2.08×Movies & TV
Mackenzie Foy1.88×Fashion & Accessoires
Dental hygienist1.59×Health
Julio Cesar Chavez Jr.1.7×Sports
Tierra caliente1.59×Travel & Leisure
Mad About You1.99×Movies & TV
Ural Mountains2.07×Travel & Leisure
Parma1.76×Travel & Leisure
Stop Bullying2.39×Politics & Society
Bulacan2.38×Travel & Leisure
Cachorros1.69×Pets & Animals
New York Harbor1.68×Travel & Leisure
E-box1.64×Health
Cadena SER1.98×Music & Radio
Gary Clark, Jr.1.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ethology audience
TraitClusterScore
Pet OwnershipJOY1.79
Sports ActivityPOWER1.61
ExtroversionTHRILL1.59
MindfulnessBALANCE1.58
Community OrientationOPEN1.54
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Ethology
CountryShare
United States85.3%
France7.9%
Spain2.0%

See Ethology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Ethology have in United States?

Ethology has an estimated audience of 3,002,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Ethology fans?

66.8% of Ethology fans are female, 33.2% are male, with an average age of 38.3 years.

Which brands do Ethology fans like most?

Ethology fans show strongest brand affinity for Minnesota (1.67×), Tierra Cali (3.54×), and Nasal cavity (3.6×) over the country average.

Where do Ethology fans live in United States?

Ethology fans in United States are most concentrated in California (reach 401,884), Texas (reach 219,793), and New York (reach 199,057). These three regions account for the largest share of the active audience.

What other brands do Ethology fans also like?

Beyond Ethology itself, the audience over-indexes on Tierra Cali (3.54×), Nasal cavity (3.6×), JTV (Indonesia) (2×), and Temple Grandin (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.