Rascasse Audience Intelligence

F Is for Family Audience in United States

A data profile of the people who buy, follow and care about F Is for Family in United States — modelled from more than twelve digital signal sources. F Is for Family has an estimated audience of 374,242 people in United States.

#182among Animation in United States#3846among Movie / TV Show / Series in United States#7903in Movies & TV

The average F Is for Family fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winona Ryder, Jack Nicholson, Toni Collette, with strongest over-indexing on Winona Ryder (70.9× the country average).

Demographically, the F Is for Family audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical F Is for Family fan in United States is more male, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Winona Ryder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the F Is for Family profile in United States.

Audience size
374K
in United States
Gender
24.5%♀
75.5% male
Age
36.9
average years
Country rank
#43082
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of F Is for Family viewers

24.5% are female, 75.5% are male, average age 36.9.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for F Is for Family audience in United States
MetricValue
Female24.5%
Male75.5%
Average age36.9
Estimated audience size374,242
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the F Is for Family audience in United States
Age bracketShare%
16-1916%
20-2928%
30-3928%
40-4918%
50+10%
Fig. 04

Worldwide distribution

56.3%

of the worldwide F Is for Family audience comes from United States.

Worldwide audience distribution share by country for F Is for Family
CountryShare
United States56.3%
Brazil11.5%
United Kingdom9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the F Is for Family audience in United States is strongest.

Fig. 05

Top regions by affinity

F Is for Family fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~2K1.27×
02Oklahoma~5K1.21×
03Maine~2K1.15×
04Michigan~10K1.14×
05Indiana~8K1.14×
06Oregon~5K1.14×
07Missouri~7K1.13×
08Kentucky~6K1.12×
09New Hampshire~2K1.12×
10Montana~1K1.12×
11Arkansas~4K1.11×
12Iowa~4K1.11×
13Alaska<1K1.11×
14Ohio~10K1.10×
15New Mexico~2K1.09×
16Nevada~4K1.05×
17Kansas~3K1.05×
18Pennsylvania~10K1.04×
19Idaho~2K1.03×
20Rhode Island~1K1.02×
21Arizona~8K1.01×
22Louisiana~5K1.00×
23North Dakota<1K1.00×
24Vermont<1K1.00×
25Tennessee~8K0.99×
26Colorado~6K0.99×
27South Dakota<1K0.99×
28Illinois~10K0.98×
29Washington~8K0.97×
30Texas~30K0.96×
31Wisconsin~6K0.96×
32Maryland~6K0.95×
33Connecticut~4K0.95×
34Nebraska~2K0.95×
35South Carolina~6K0.94×
36Mississippi~3K0.94×
37Delaware~1K0.94×
38North Carolina~10K0.93×
39Georgia~10K0.92×
40Massachusetts~7K0.92×
41Minnesota~5K0.92×
42Alabama~5K0.91×
43California~40K0.89×
44Virginia~8K0.87×
45Utah~3K0.87×
46New York~20K0.86×
47New Jersey~9K0.84×
48Florida~20K0.82×
49Washington, District of Columbia<1K0.74×
50Hawaii~1K0.71×
Fig. 06

Affinity by region

Affinity by region — F Is for Family, United States
0.71×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the F Is for Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for F Is for Family audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV73.67×
02Winona RyderMovies & TV70.90×
03Gravity FallsMovies & TV70.16×
04Californication (TV series)Movies & TV70.08×
05The Cleveland ShowMovies & TV58.53×
06Dumb and DumberMovies & TV55.00×
07Jack NicholsonMovies & TV52.14×
08Eddie IzzardMovies & TV46.41×
09The Big LebowskiMovies & TV42.04×
10Zach GalifianakisMovies & TV36.85×
11Donnie DarkoMovies & TV25.78×
12Olivia MunnMovies & TV24.12×
13Twin PeaksMovies & TV21.36×
14Adventure TimeMovies & TV20.81×
15Alison BrieMovies & TV20.00×
16Jeremy Allen WhiteMovies & TV20.00×
17Emmy RossumMovies & TV20.00×
18Nicolas CageMovies & TV19.01×
19Melissa McCarthyMovies & TV15.51×
20Google VoiceTechnology & Electronics13.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the F Is for Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by F Is for Family audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
IndividualismJOY1.77×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by F Is for Family audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
DIY MentalityTHRILL0.66×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does F Is for Family have in United States?

F Is for Family has an estimated audience of 374,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of F Is for Family viewers?

24.5% of F Is for Family fans are female, 75.5% are male, with an average age of 36.9 years.

03

Which brands do F Is for Family fans like most?

F Is for Family fans show strongest brand affinity for Winona Ryder (70.9×), Jack Nicholson (52.14×), and Toni Collette (73.67×) over the country average.

04

Where do F Is for Family fans live in United States?

F Is for Family fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do F Is for Family fans also like?

Beyond F Is for Family itself, the audience over-indexes on Jack Nicholson (52.14×), Toni Collette (73.67×), Gravity Falls (70.16×), and Dumb and Dumber (55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See F Is for Family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for F Is for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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