Fairfield, Connecticut Audience in United States

Fairfield, Connecticut logo

Fairfield, Connecticut has an estimated audience of 1,403,650 people in United States. 60.5% are female, 39.5% are male, average age 42.3. Top regions: Connecticut, New York, Massachusetts. Top brand affinities: Alaska, Sinaloa, Google Analytics, Leverage (TV series), Barclays Center.

The average Fairfield, Connecticut fan in United States is 42.3 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Massachusetts. Top brand affinities include Alaska, Sinaloa, Google Analytics, with strongest over-indexing on Alaska (1.52× the country average). Demographically, the Fairfield, Connecticut audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Fairfield, Connecticut fans

Demographic split for Fairfield, Connecticut audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.3
Estimated audience size1,403,650

Audience persona

The typical Fairfield, Connecticut fan in United States is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Fairfield, Connecticut in United States
RegionReachAffinity
Connecticut274,24219.48×
New York191,2162.44×
Massachusetts77,1982.79×
California54,1470.35×
New Jersey52,3241.47×
Florida42,0050.44×
Pennsylvania37,3440.79×
Texas35,7970.3×
Virginia23,1690.68×
Illinois21,1680.45×
North Carolina19,8190.47×
Georgia16,7790.39×
Ohio16,5260.38×
Rhode Island15,5673.48×
Maryland13,6630.57×
South Carolina11,6300.55×
Michigan11,4420.31×
Colorado11,2870.51×
New Hampshire10,8621.96×
Tennessee9,3230.33×
Washington8,9700.32×
Arizona8,7130.3×
Indiana8,0940.32×
Wisconsin7,7050.36×
Maine7,2311.44×
Minnesota7,2000.36×
Missouri7,0180.31×
Vermont5,7132.32×
Oregon4,9420.31×
Washington, District of Columbia4,7651.13×
Alabama4,6840.24×
Louisiana4,4930.25×
Utah4,4870.36×
Kentucky4,4070.25×
Oklahoma3,6880.24×
Iowa3,4390.3×
Kansas3,3910.31×
Nevada2,9370.22×
Delaware2,4370.63×
Arkansas2,4240.21×
Idaho1,9260.27×
Mississippi1,9200.17×
Nebraska1,9190.27×
West Virginia1,6690.26×
New Mexico1,6410.23×
Montana1,4520.37×
Hawaii1,3980.23×
South Dakota7880.24×
North Dakota6280.22×
Alaska5830.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairfield, Connecticut audience
BrandAffinityCategory
Alaska1.52×Travel & Leisure
Sinaloa3.03×Travel & Leisure
Google Analytics1.83×Internet & Social Media
Leverage (TV series)1.83×Movies & TV
Barclays Center1.91×Sports
The Tree of Life (film)1.73×Movies & TV
Cacique1.52×Food & Beverages
Omaha Storm Chasers1.97×Sports
Cagayan2.18×Travel & Leisure
John Key1.64×Politics & Society
Summer Days (And Summer Nights!!)2.02×Music & Radio
Grammy Award for Best Pop Vocal Album1.59×Music & Radio
Jc caylen1.61×Internet & Social Media
Universal suffrage2.09×Politics & Society
University of Cagliari1.55×Business & Career
Casey Cagle1.51×Politics & Society
Brive-la-Gaillarde1.66×
Venstre (Denmark)1.53×Politics & Society
FilmmakerIQ.com1.55×Movies & TV
Urla, İzmir1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairfield, Connecticut audience
TraitClusterScore
DIY MentalityTHRILL1.27
Career OrientationPOWER1.27
Quality AwarenessPREMIUM1.26
Family OrientationCONSERVATISM1.23
Need for SecurityCONSERVATISM1.18
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Fairfield, Connecticut
CountryShare
United States71.9%
Australia13.3%
United Kingdom7.5%

See Fairfield, Connecticut audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fairfield, Connecticut have in United States?

Fairfield, Connecticut has an estimated audience of 1,403,650 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of Fairfield, Connecticut fans?

60.5% of Fairfield, Connecticut fans are female, 39.5% are male, with an average age of 42.3 years.

Which brands do Fairfield, Connecticut fans like most?

Fairfield, Connecticut fans show strongest brand affinity for Alaska (1.52×), Sinaloa (3.03×), and Google Analytics (1.83×) over the country average.

Where do Fairfield, Connecticut fans live in United States?

Fairfield, Connecticut fans in United States are most concentrated in Connecticut (reach 274,242), New York (reach 191,216), and Massachusetts (reach 77,198). These three regions account for the largest share of the active audience.

What other brands do Fairfield, Connecticut fans also like?

Beyond Fairfield, Connecticut itself, the audience over-indexes on Sinaloa (3.03×), Google Analytics (1.83×), Leverage (TV series) (1.83×), and Barclays Center (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairfield, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.