FNB Audience in United States
FNB has an estimated audience of 501,188 people in United States. 47.3% are female, 52.7% are male, average age 36.0. Top regions: Pennsylvania, North Carolina, Maryland. Top brand affinities: Herbalife, Security deposit, Fast Company (magazine), Business Punk.
The average FNB fan in United States is 36.0 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, North Carolina, Maryland. Top brand affinities include Herbalife, Security deposit, Fast Company (magazine), with strongest over-indexing on Herbalife (2.73× the country average). Demographically, the FNB audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of FNB fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 36.0 |
| Estimated audience size | 501,188 |
Audience persona
The typical FNB fan in United States is balanced, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Herbalife.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 244,947 | 14.51× |
| North Carolina | 76,224 | 5.05× |
| Maryland | 31,204 | 3.62× |
| Ohio | 26,331 | 1.71× |
| Texas | 19,828 | 0.46× |
| Oklahoma | 11,558 | 2.08× |
| Florida | 10,412 | 0.31× |
| Illinois | 9,360 | 0.56× |
| New York | 8,392 | 0.3× |
| Georgia | 8,089 | 0.52× |
| Kentucky | 7,596 | 1.21× |
| Arkansas | 6,730 | 1.63× |
| California | 6,534 | 0.12× |
| Virginia | 6,534 | 0.54× |
| Arizona | 6,110 | 0.6× |
| South Carolina | 5,272 | 0.7× |
| Mississippi | 4,660 | 1.13× |
| Tennessee | 4,361 | 0.43× |
| West Virginia | 4,256 | 1.82× |
| Nebraska | 3,805 | 1.51× |
| Minnesota | 3,569 | 0.5× |
| New Jersey | 3,483 | 0.27× |
| Louisiana | 3,428 | 0.53× |
| Colorado | 3,213 | 0.41× |
| Kansas | 3,014 | 0.76× |
| Alabama | 2,824 | 0.4× |
| Iowa | 2,704 | 0.65× |
| Michigan | 2,531 | 0.19× |
| Indiana | 2,522 | 0.28× |
| Washington, District of Columbia | 2,250 | 1.49× |
| Missouri | 1,599 | 0.2× |
| Alaska | 1,585 | 1.48× |
| Washington | 1,502 | 0.15× |
| Massachusetts | 1,315 | 0.13× |
| Wisconsin | 1,314 | 0.17× |
| Delaware | 1,220 | 0.88× |
| South Dakota | 1,007 | 0.87× |
| Oregon | 887 | 0.15× |
| Nevada | 730 | 0.15× |
| New Mexico | 712 | 0.28× |
| Maine | 641 | 0.36× |
| Connecticut | 640 | 0.13× |
| Utah | 526 | 0.12× |
| Wyoming | 366 | 0.49× |
| Hawaii | 328 | 0.15× |
| North Dakota | 316 | 0.31× |
| Montana | 270 | 0.19× |
| New Hampshire | 256 | 0.13× |
| Idaho | 241 | 0.1× |
| Rhode Island | 143 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Herbalife | 2.73× | Health |
| Security deposit | 2× | Business & Career |
| Fast Company (magazine) | 1.83× | Business & Career |
| Business Punk | 4.1× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 86.7% |
| United States | 8.2% |
| Indonesia | 1.5% |
See FNB audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
Frequently asked questions
How many fans does FNB have in United States?
FNB has an estimated audience of 501,188 people in United States, concentrated in Pennsylvania and North Carolina.
What is the gender split and age of FNB fans?
47.3% of FNB fans are female, 52.7% are male, with an average age of 36.0 years.
Which brands do FNB fans like most?
FNB fans show strongest brand affinity for Herbalife (2.73×), Security deposit (2×), and Fast Company (magazine) (1.83×) over the country average.
Where do FNB fans live in United States?
FNB fans in United States are most concentrated in Pennsylvania (reach 244,947), North Carolina (reach 76,224), and Maryland (reach 31,204). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United States who actively search for FNB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.