Rascasse Audience Intelligence

FNB Target Market in United States

A data profile of the people who buy, follow and care about FNB in United States — modelled from more than twelve digital signal sources. FNB has an estimated audience of 521,328 people in United States.

#40among Bank in United States#3668among Brand in United States#2216in Business & Career

The average FNB fan in United States is 36.0 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, North Carolina, Maryland.

Top brand affinities include Herbalife, Security deposit, Girl power, with strongest over-indexing on Herbalife (2.53× the country average).

Demographically, the FNB audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.

The typical FNB fan in United States is balanced, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Herbalife.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FNB profile in United States.

Audience size
521K
in United States
Gender
47.3%♀
52.7% male
Age
36.0
average years
Country rank
#35741
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FNB

47.3% are female, 52.7% are male, average age 36.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for FNB audience in United States
MetricValue
Female47.3%
Male52.7%
Average age36.0
Estimated audience size521,328
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the FNB audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3920%
40-4921%
50+11%
Fig. 04

Worldwide distribution

8.5%

of the worldwide FNB audience comes from United States.

Worldwide audience distribution share by country for FNB
CountryShare
South Africa86.3%
United States8.5%
Indonesia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FNB audience in United States is strongest.

Fig. 05

Top regions by affinity

FNB customers by region in United States
#RegionReachAffinity×
01Pennsylvania~200K14.57×
02North Carolina~70K4.81×
03Maryland~30K3.58×
04West Virginia~5K2.20×
05Oklahoma~10K1.85×
06Ohio~20K1.58×
07Arkansas~6K1.57×
08Alaska~2K1.49×
09Nebraska~4K1.42×
10Washington, District of Columbia~2K1.34×
11Kentucky~8K1.33×
12Mississippi~5K1.16×
13Delaware~1K0.87×
14South Dakota<1K0.85×
15Kansas~3K0.76×
16South Carolina~5K0.72×
17Vermont<1K0.67×
18Rhode Island~1K0.65×
19Louisiana~4K0.64×
20Iowa~3K0.64×
21North Dakota<1K0.63×
22Montana<1K0.60×
23Arizona~6K0.58×
24Maine~1K0.57×
25Illinois~9K0.56×
26Idaho~1K0.56×
27New Hampshire~1K0.56×
28Virginia~7K0.55×
29Hawaii~1K0.54×
30Minnesota~4K0.53×
31Georgia~8K0.51×
32Tennessee~5K0.51×
33New Mexico~1K0.48×
34Alabama~3K0.47×
35Texas~20K0.44×
36Colorado~3K0.41×
37Utah~2K0.39×
38Connecticut~2K0.37×
39Nevada~2K0.36×
40Indiana~3K0.35×
41Oregon~2K0.35×
42Florida~10K0.34×
43Missouri~3K0.32×
44New Jersey~4K0.31×
45Wisconsin~2K0.31×
46New York~8K0.30×
47Michigan~4K0.27×
48Washington~3K0.26×
49Massachusetts~3K0.26×
50California~9K0.16×
Fig. 06

Affinity by region

Affinity by region — FNB, United States
0.16×1.00×14.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FNB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FNB audience
#·InterestCategoryAffinity×
01Business PunkBusiness & Career5.35×
02HerbalifeHealth2.53×
03Security depositBusiness & Career2.52×
04Fast Company (magazine)Business & Career2.23×
05Girl powerPolitics & Society1.52×
06Slim FastFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FNB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FNB audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FNB audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FNB's target market in United States?

FNB's target market in United States covers an estimated 521,328 people, concentrated in Pennsylvania and North Carolina.

02

What is the gender split and age of FNB customers?

47.3% of the FNB audience are female, 52.7% are male, with an average age of 36.0 years.

03

Which brands do FNB fans like most?

FNB fans show strongest brand affinity for Herbalife (2.53×), Security deposit (2.52×), and Girl power (1.52×) over the country average.

04

Where do FNB fans live in United States?

FNB fans in United States are most concentrated in Pennsylvania (reach ~200K), North Carolina (reach ~70K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FNB fans also like?

Beyond FNB itself, the audience over-indexes on Security deposit (2.52×), Girl power (1.52×), Slim Fast (1.51×), and Fast Company (magazine) (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See FNB audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FNB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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