Guideposts Audience in United States
Guideposts has an estimated audience of 957,222 people in United States. 82.7% are female, 17.3% are male, average age 53.2. Top regions: Texas, California, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Pillow, Whataburger.
The average Guideposts fan in United States is 53.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Guideposts audience skews more female with an average age of 53.2, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Guideposts fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 53.2 |
| Estimated audience size | 957,222 |
Audience persona
The typical Guideposts fan in United States is more female, around 53.2 years old, with strong Family Orientation tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 54,888 | 0.67× |
| California | 51,438 | 0.49× |
| Florida | 47,393 | 0.73× |
| North Carolina | 46,647 | 1.62× |
| Pennsylvania | 39,751 | 1.23× |
| New York | 37,085 | 0.69× |
| Ohio | 35,847 | 1.22× |
| Georgia | 28,775 | 0.98× |
| Michigan | 28,192 | 1.13× |
| Virginia | 26,340 | 1.13× |
| South Carolina | 25,267 | 1.75× |
| Tennessee | 23,609 | 1.23× |
| Illinois | 23,494 | 0.74× |
| Indiana | 22,761 | 1.3× |
| Missouri | 20,993 | 1.36× |
| Wisconsin | 19,310 | 1.34× |
| Alabama | 17,893 | 1.34× |
| Arizona | 17,502 | 0.9× |
| Minnesota | 16,745 | 1.22× |
| New Jersey | 15,635 | 0.64× |
| Washington | 15,136 | 0.79× |
| Connecticut | 14,041 | 1.46× |
| Kentucky | 12,497 | 1.04× |
| Colorado | 12,466 | 0.83× |
| Maryland | 11,706 | 0.71× |
| Kansas | 11,145 | 1.48× |
| Massachusetts | 10,421 | 0.55× |
| Oklahoma | 9,524 | 0.9× |
| Iowa | 9,405 | 1.19× |
| Arkansas | 9,197 | 1.17× |
| Louisiana | 9,025 | 0.73× |
| Mississippi | 8,729 | 1.11× |
| Oregon | 7,743 | 0.71× |
| West Virginia | 7,374 | 1.65× |
| New Mexico | 5,986 | 1.25× |
| Nebraska | 5,949 | 1.24× |
| Idaho | 4,488 | 0.93× |
| Nevada | 4,089 | 0.44× |
| South Dakota | 3,597 | 1.63× |
| Maine | 3,465 | 1.01× |
| Utah | 3,026 | 0.35× |
| Montana | 2,989 | 1.13× |
| New Hampshire | 2,693 | 0.71× |
| Alaska | 2,676 | 1.31× |
| Delaware | 2,149 | 0.81× |
| North Dakota | 1,821 | 0.93× |
| Rhode Island | 1,733 | 0.57× |
| Hawaii | 1,700 | 0.41× |
| Vermont | 1,443 | 0.86× |
| Wyoming | 1,423 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.66× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Pillow | 2.14× | Home & Garden |
| Whataburger | 1.63× | Food & Beverages |
| Eurail | 16.57× | Cars & Mobility |
| Layne Staley | 3.76× | Music & Radio |
| Parral, Chihuahua | 8.87× | Travel & Leisure |
| Brunello Cucinelli | 3.71× | Fashion & Accessoires |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.42× | Travel & Leisure |
| Mie goreng | 16.07× | Food & Beverages |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
| Étouffée | 9.78× | Food & Beverages |
| Holly Hagan | 17.22× | Movies & TV |
| Dan Hardy | 11.47× | Sports |
| Guayas Province | 12.25× | Travel & Leisure |
| Ghar (film) | 16.72× | Movies & TV |
| Isla Holbox | 8.24× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.09 |
| Risk Appetite | THRILL | 2.06 |
| Spirituality | BALANCE | 1.77 |
| Patriotism | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.2% |
| China | 0.8% |
| Australia | 0.5% |
See Guideposts audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Guideposts have in United States?
Guideposts has an estimated audience of 957,222 people in United States, concentrated in Texas and California.
What is the gender split and age of Guideposts fans?
82.7% of Guideposts fans are female, 17.3% are male, with an average age of 53.2 years.
Which brands do Guideposts fans like most?
Guideposts fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.66×), and The Historian (16.48×) over the country average.
Where do Guideposts fans live in United States?
Guideposts fans in United States are most concentrated in Texas (reach 54,888), California (reach 51,438), and Florida (reach 47,393). These three regions account for the largest share of the active audience.
What other brands do Guideposts fans also like?
Beyond Guideposts itself, the audience over-indexes on Google Home (11.66×), The Historian (16.48×), Pillow (2.14×), and Whataburger (1.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Guideposts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.