Hank Green Audience in United States

Hank Green logo

Hank Green has an estimated audience of 798,123 people in United States. 74.8% are female, 25.2% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Elsword, Dog breed, Kaytranada, Corona (band).

The average Hank Green fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Elsword, Dog breed, with strongest over-indexing on Home staging (19.98× the country average). Demographically, the Hank Green audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Hank Green fans

Demographic split for Hank Green audience in United States
MetricValue
Female74.8%
Male25.2%
Average age40.1
Estimated audience size798,123

Audience persona

The typical Hank Green fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Hank Green in United States
RegionReachAffinity
California92,1371.05×
Texas52,3120.76×
Florida46,2110.86×
New York42,6410.96×
Ohio25,6181.04×
Illinois25,4400.96×
Pennsylvania25,2130.94×
Washington23,0441.44×
Massachusetts22,0801.4×
North Carolina20,2010.84×
Georgia20,0370.81×
Michigan19,2270.92×
Virginia18,7090.96×
Indiana18,1621.25×
Arizona15,6040.96×
New Jersey15,0010.74×
Colorado14,1311.12×
Tennessee13,4600.84×
Wisconsin13,2411.1×
Missouri13,2411.03×
Oregon12,9261.41×
Maryland12,5560.91×
Minnesota12,2461.07×
Utah10,1541.42×
Alabama9,5550.86×
Kentucky8,0690.81×
South Carolina7,9230.66×
Montana7,6503.46×
Oklahoma7,5560.85×
Connecticut7,3250.92×
Iowa6,7491.03×
Louisiana6,5170.63×
Kansas6,0810.97×
Nevada6,0700.79×
Arkansas5,4150.82×
Idaho4,6321.16×
Mississippi4,1210.63×
Nebraska3,7060.93×
New Hampshire3,3451.06×
Maine3,0541.07×
Washington, District of Columbia3,0161.26×
New Mexico2,9950.75×
West Virginia2,9310.79×
Rhode Island2,4200.95×
Hawaii2,4060.7×
Alaska1,9241.13×
Vermont1,6441.17×
Delaware1,4630.66×
North Dakota1,3370.82×
South Dakota1,2380.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hank Green audience
BrandAffinityCategory
Home staging19.98×Home & Garden
Elsword35.11×Games
Dog breed2.23×Pets & Animals
Kaytranada21.05×Music & Radio
Corona (band)9.81×Music & Radio
Natural rubber1.74×Cars & Mobility
Captain America (1990 film)3.58×Movies & TV
Hammock camping5.67×Travel & Leisure
Louis IX of France20×Politics & Society
Title Nine7.5×Fashion & Accessoires
Northrop Grumman4.4×Business & Career
Equinix9.41×Business & Career
ixigo17.42×Travel & Leisure
Solo climbing4.03×Sports
Hocus Pocus2.81×Movies & TV
Saving1.66×Business & Career
Kearny, New Jersey15.24×Travel & Leisure
Car of the Year17.6×Cars & Mobility
Nebraska Cornhuskers football1.95×Sports
Iyaz18.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hank Green audience
TraitClusterScore
Family OrientationCONSERVATISM2.11
SustainabilityBALANCE2.1
Early Adopter MentalityPOWER1.71
ExtroversionTHRILL1.51
LGBTQ+ IdentityOPEN1.45
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Hank Green
CountryShare
United States66.9%
Canada7.0%
United Kingdom6.9%

See Hank Green audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Hank Green have in United States?

Hank Green has an estimated audience of 798,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Hank Green fans?

74.8% of Hank Green fans are female, 25.2% are male, with an average age of 40.1 years.

Which brands do Hank Green fans like most?

Hank Green fans show strongest brand affinity for Home staging (19.98×), Elsword (35.11×), and Dog breed (2.23×) over the country average.

Where do Hank Green fans live in United States?

Hank Green fans in United States are most concentrated in California (reach 92,137), Texas (reach 52,312), and Florida (reach 46,211). These three regions account for the largest share of the active audience.

What other brands do Hank Green fans also like?

Beyond Hank Green itself, the audience over-indexes on Elsword (35.11×), Dog breed (2.23×), Kaytranada (21.05×), and Corona (band) (9.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Green. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.