A data profile of the people who buy, follow and care about Hank Green in United States — modelled from more than twelve digital signal sources. Hank Green has an estimated audience of 793,245 people in United States.
The average Hank Green fan in United States is 40.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sharon Osbourne, Ron Perlman, Gwendoline Christie, with strongest over-indexing on Sharon Osbourne (20× the country average).
Demographically, the Hank Green audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hank Green fan in United States is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Sharon Osbourne.
The key figures that characterise the Hank Green profile in United States.
74.8% are female, 25.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 40.1 |
| Estimated audience size | 793,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Hank Green audience comes from United States.
| Country | Share |
|---|---|
| United States | 65.9% |
| United Kingdom | 7.2% |
| Canada | 7.1% |
Where the Hank Green audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~7K | 3.11× | |
| 02 | Utah | ~10K | 1.41× | |
| 03 | Washington | ~20K | 1.40× | |
| 04 | Oregon | ~10K | 1.39× | |
| 05 | Massachusetts | ~20K | 1.30× | |
| 06 | Washington, District of Columbia | ~3K | 1.25× | |
| 07 | Vermont | ~2K | 1.23× | |
| 08 | Colorado | ~10K | 1.16× | |
| 09 | Indiana | ~20K | 1.15× | |
| 10 | Idaho | ~5K | 1.14× | |
| 11 | Maine | ~3K | 1.10× | |
| 12 | Alaska | ~2K | 1.10× | |
| 13 | Minnesota | ~10K | 1.08× | |
| 14 | New Hampshire | ~3K | 1.08× | |
| 15 | Wisconsin | ~10K | 1.05× | |
| 16 | Kansas | ~7K | 1.05× | |
| 17 | Missouri | ~10K | 1.03× | |
| 18 | Iowa | ~7K | 1.03× | |
| 19 | Rhode Island | ~3K | 1.00× | |
| 20 | California | ~90K | 0.99× | |
| 21 | Nebraska | ~4K | 0.99× | |
| 22 | Virginia | ~20K | 0.98× | |
| 23 | Ohio | ~20K | 0.96× | |
| 24 | Illinois | ~30K | 0.95× | |
| 25 | Michigan | ~20K | 0.95× | |
| 26 | Pennsylvania | ~30K | 0.94× | |
| 27 | Connecticut | ~7K | 0.93× | |
| 28 | Maryland | ~10K | 0.92× | |
| 29 | North Dakota | ~1K | 0.90× | |
| 30 | New York | ~40K | 0.89× | |
| 31 | Oklahoma | ~8K | 0.88× | |
| 32 | Arizona | ~10K | 0.87× | |
| 33 | Alabama | ~10K | 0.87× | |
| 34 | Kentucky | ~9K | 0.87× | |
| 35 | North Carolina | ~20K | 0.86× | |
| 36 | Georgia | ~20K | 0.85× | |
| 37 | Tennessee | ~10K | 0.84× | |
| 38 | Arkansas | ~6K | 0.84× | |
| 39 | New Mexico | ~3K | 0.84× | |
| 40 | South Dakota | ~2K | 0.84× | |
| 41 | Florida | ~40K | 0.83× | |
| 42 | West Virginia | ~3K | 0.83× | |
| 43 | Texas | ~50K | 0.76× | |
| 44 | Delaware | ~2K | 0.76× | |
| 45 | New Jersey | ~20K | 0.74× | |
| 46 | Nevada | ~6K | 0.74× | |
| 47 | Hawaii | ~3K | 0.74× | |
| 48 | South Carolina | ~8K | 0.69× | |
| 49 | Louisiana | ~7K | 0.69× | |
| 50 | Mississippi | ~4K | 0.67× |
The strongest cross-interests of the Hank Green audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ron Perlman | Movies & TV | 29.31× | ||
| 02 | Roald Dahl | Literature | 26.84× | ||
| 03 | Gwendoline Christie | Movies & TV | 25.80× | ||
| 04 | Sharon Osbourne | Movies & TV | 20.00× | ||
| 05 | Isla Fisher | Movies & TV | 20.00× | ||
| 06 | Daniel Day-Lewis | Movies & TV | 20.00× | ||
| 07 | Rowan Atkinson | Movies & TV | 20.00× | ||
| 08 | Hugh Laurie | Movies & TV | 19.91× | ||
| 09 | Massive open online course | Business & Career | 18.98× | ||
| 10 | Porsche Macan | Cars & Mobility | 18.55× | ||
| 11 | Brigitte Bardot | Movies & TV | 17.76× | ||
| 12 | Alison Brie | Movies & TV | 15.94× | ||
| 13 | Lucy Liu | Movies & TV | 13.72× | ||
| 14 | Elijah Wood | Movies & TV | 12.72× | ||
| 15 | Tessa Thompson | Movies & TV | 12.42× | ||
| 16 | Maggie Gyllenhaal | Movies & TV | 12.35× | ||
| 17 | Nathan Fillion | Movies & TV | 11.55× | ||
| 18 | Brittany Snow | Movies & TV | 7.40× | ||
| 19 | Subway | Food & Beverages | 2.90× | ||
| 20 | Trader Joe's | Shopping | 2.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.98× | |
| Sustainability | BALANCE | 1.86× | |
| Early Adopter Mentality | POWER | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.82× |
Hank Green has an estimated audience of 793,245 people in United States, concentrated in California and Texas.
74.8% of Hank Green fans are female, 25.2% are male, with an average age of 40.1 years.
Hank Green fans show strongest brand affinity for Sharon Osbourne (20×), Ron Perlman (29.31×), and Gwendoline Christie (25.8×) over the country average.
Hank Green fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Hank Green itself, the audience over-indexes on Ron Perlman (29.31×), Gwendoline Christie (25.8×), Isla Fisher (20×), and Alison Brie (15.94×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hank Green. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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