Rascasse Audience Intelligence

HAWK Audience in United States

A data profile of the people who buy, follow and care about HAWK in United States — modelled from more than twelve digital signal sources. HAWK has an estimated audience of 9,020,164 people in United States.

#11among Hip hop in United States#240among Person in United States#288in Music & Radio

The average HAWK fan in United States is 43.2 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Christian Slater, Dominic West, Kiernan Shipka, with strongest over-indexing on Christian Slater (34.14× the country average).

Demographically, the HAWK audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HAWK fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Christian Slater.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HAWK profile in United States.

Audience size
9M
in United States
Gender
43.6%♀
56.4% male
Age
43.2
average years
Country rank
#3967
Person in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HAWK fans

43.6% are female, 56.4% are male, average age 43.2.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for HAWK audience in United States
MetricValue
Female43.6%
Male56.4%
Average age43.2
Estimated audience size9,020,164
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the HAWK audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3914%
40-4931%
50+27%
Fig. 04

Worldwide distribution

62.6%

of the worldwide HAWK audience comes from United States.

Worldwide audience distribution share by country for HAWK
CountryShare
United States62.6%
India3.3%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HAWK audience in United States is strongest.

Fig. 05

Top regions by affinity

HAWK fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2.5M9.56×
02Alabama~200K1.48×
03South Carolina~200K1.26×
04Mississippi~80K1.22×
05North Carolina~300K1.11×
06Louisiana~100K1.08×
07Tennessee~200K1.07×
08California~900K0.98×
09Virginia~200K0.98×
10Ohio~200K0.96×
11Delaware~20K0.96×
12Massachusetts~200K0.94×
13Florida~500K0.92×
14Indiana~100K0.91×
15Texas~600K0.90×
16Pennsylvania~200K0.89×
17Illinois~200K0.89×
18Maryland~100K0.88×
19Kentucky~90K0.87×
20Connecticut~70K0.87×
21New Jersey~200K0.85×
22Nevada~70K0.85×
23New York~400K0.84×
24Arizona~100K0.84×
25Arkansas~60K0.84×
26Rhode Island~20K0.84×
27Michigan~200K0.81×
28Oklahoma~70K0.80×
29West Virginia~30K0.77×
30Washington, District of Columbia~20K0.77×
31Missouri~100K0.75×
32Wisconsin~90K0.75×
33Vermont~10K0.75×
34Kansas~50K0.74×
35Colorado~90K0.73×
36Iowa~50K0.73×
37New Mexico~30K0.73×
38Nebraska~30K0.73×
39Maine~20K0.73×
40New Hampshire~20K0.72×
41Washington~100K0.71×
42South Dakota~10K0.71×
43Oregon~60K0.68×
44Utah~50K0.67×
45North Dakota~10K0.67×
46Alaska~10K0.66×
47Minnesota~80K0.65×
48Montana~10K0.60×
49Idaho~20K0.59×
50Hawaii~20K0.59×
Fig. 06

Affinity by region

Affinity by region — HAWK, United States
0.59×1.00×9.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HAWK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HAWK audience
#·InterestCategoryAffinity×
01Dominic WestMovies & TV45.25×
02Christian SlaterMovies & TV34.14×
03Iron MaidenMusic & Radio13.41×
04Kiernan ShipkaMovies & TV12.64×
05Larry PagePolitics & Society10.41×
06Shirley MacLaineMovies & TV9.67×
07Once upon a timeMovies & TV9.52×
08AC/DCMusic & Radio9.49×
09Bette DavisMovies & TV9.48×
10Molly RingwaldMovies & TV9.44×
11RonaldinhoSports9.36×
12Michael CaineMovies & TV8.50×
13Phil CollinsMusic & Radio8.49×
14Dolph LundgrenMovies & TV7.45×
15Paul NewmanMovies & TV7.13×
16EvanescenceMusic & Radio7.12×
17Led ZeppelinMusic & Radio6.46×
18Christian BaleMovies & TV5.98×
19Kelly OsbourneMusic & Radio5.80×
20Hard rockMusic & Radio2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HAWK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HAWK audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.23×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HAWK audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.81×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HAWK have in United States?

HAWK has an estimated audience of 9,020,164 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of HAWK fans?

43.6% of HAWK fans are female, 56.4% are male, with an average age of 43.2 years.

03

Which brands do HAWK fans like most?

HAWK fans show strongest brand affinity for Christian Slater (34.14×), Dominic West (45.25×), and Kiernan Shipka (12.64×) over the country average.

04

Where do HAWK fans live in United States?

HAWK fans in United States are most concentrated in Georgia (reach ~2.5M), California (reach ~900K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do HAWK fans also like?

Beyond HAWK itself, the audience over-indexes on Dominic West (45.25×), Kiernan Shipka (12.64×), Phil Collins (8.49×), and Iron Maiden (13.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See HAWK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HAWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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