HAWK Audience in United States
HAWK has an estimated audience of 7,308,901 people in United States. 54.8% are female, 45.2% are male, average age 40.3. Top brand affinities: Keene, New Hampshire, Home equity, Governor of Michigan, Grace Slick, Wok.
Top brand affinities include Keene, New Hampshire, Home equity, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (483.4× the country average). Demographically, the HAWK audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of HAWK fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.3 |
| Estimated audience size | 7,308,901 |
Audience persona
The typical HAWK fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 483.4× | Travel & Leisure |
| Home equity | 5.51× | Home & Garden |
| Governor of Michigan | 13.23× | Politics & Society |
| Grace Slick | 14.06× | Music & Radio |
| Wok | 9.3× | Food & Beverages |
| Goop | 7.47× | Internet & Social Media |
| headspace | 12.35× | Health |
| Cherish (group) | 14.16× | Music & Radio |
| Google Home | 8.4× | Technology & Electronics |
| Fairy godmother | 8.08× | Literature |
| Historic site | 4.38× | Arts & Culture |
| Israel | 2.02× | Travel & Leisure |
| TV Fanatic | 9.84× | Movies & TV |
| Goma | 16.26× | Travel & Leisure |
| Ira Glass | 15.03× | Music & Radio |
| El Paso County, Colorado | 10.94× | Travel & Leisure |
| Product design | 1.56× | Business & Career |
| Hipster | 7.64× | Politics & Society |
| Winemaking | 3.4× | Food & Beverages |
| Jesse Plemons | 2.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Sustainability | BALANCE | 1.08 |
| Individualism | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| India | 4.3% |
| United Kingdom | 3.8% |
See HAWK audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for HAWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.