HAWK Audience in Germany
HAWK has an estimated audience of 328,575 people in Germany. 55.4% are female, 44.6% are male, average age 38.5. Top brand affinities: KLIX (AM), Steampunk, Hormones: The Series, Dog breed, HomeExchange.com.
Top brand affinities include KLIX (AM), Steampunk, Hormones: The Series, with strongest over-indexing on KLIX (AM) (9.49× the country average). Demographically, the HAWK audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of HAWK fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.5 |
| Estimated audience size | 328,575 |
Audience persona
The typical HAWK fan in Germany is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 9.49× | Music & Radio |
| Steampunk | 13.58× | Fashion & Accessoires |
| Hormones: The Series | 17.53× | Movies & TV |
| Dog breed | 1.6× | Pets & Animals |
| HomeExchange.com | 10.91× | Travel & Leisure |
| Howth | 12.34× | Travel & Leisure |
| Israel | 2.61× | Travel & Leisure |
| Unique Gifts | 1.76× | Shopping |
| Progressive rock | 1.84× | Music & Radio |
| Alaska | 4.02× | Travel & Leisure |
| Birthday Gifts | 1.72× | Kids & Family |
| 3D printing | 2.18× | Technology & Electronics |
| Moroccan riad | 5.84× | Politics & Society |
| Snow White (Fables) | 2.03× | Literature |
| Goosebumps (film) | 7.69× | Movies & TV |
| Home Delivery | 2.04× | Food & Beverages |
| Rod Hutchinson | 34.16× | Sports |
| Jalebi | 8.39× | Food & Beverages |
| Curcuma | 2.96× | Food & Beverages |
| Esra Erol | 3.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| India | 4.3% |
| United Kingdom | 3.8% |
See HAWK audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
How to read this data
Audience size is the estimated number of people in Germany who actively search for HAWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.