HAWK Audience in Germany
HAWK has an estimated audience of 328,575 people in Germany. 55.4% are female, 44.6% are male, average age 38.5. Top brand affinities: Gary Moore, Suzi Quatro, Beck, Lars Ulrich, Syd Barrett.
Top brand affinities include Gary Moore, Suzi Quatro, Beck, with strongest over-indexing on Gary Moore (70.46× the country average). Demographically, the HAWK audience skews more female with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of HAWK fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 38.5 |
| Estimated audience size | 328,575 |
Audience persona
The typical HAWK fan in Germany is more female, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gary Moore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gary Moore | 70.46× | Music & Radio |
| Suzi Quatro | 19.85× | Music & Radio |
| Beck | 18.07× | Music & Radio |
| Lars Ulrich | 36.2× | Music & Radio |
| Syd Barrett | 30.32× | Music & Radio |
| James Hetfield | 19.35× | Music & Radio |
| Bryan Adams | 12.79× | Music & Radio |
| Satire | 6.33× | Literature |
| Jethro Tull (band) | 18.93× | Music & Radio |
| German television comedy | 6.65× | Movies & TV |
| Eddie Van Halen | 21.61× | Music & Radio |
| Maria Callas | 10.61× | Music & Radio |
| Black Veil Brides | 18.81× | Music & Radio |
| Chester Bennington | 11.18× | Music & Radio |
| Supertramp | 19.22× | Music & Radio |
| Country rap | 5.81× | Music & Radio |
| Sonata Arctica | 60.97× | Music & Radio |
| Jeff Beck | 19.47× | Music & Radio |
| Daikin | 18.81× | Home & Garden |
| Western Union | 3.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Tradition | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| India | 4.3% |
| United Kingdom | 3.8% |
See HAWK audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
How to read this data
Audience size is the estimated number of people in Germany who actively search for HAWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.