HAWK Audience in Germany
A data profile of the people who buy, follow and care about HAWK in Germany — modelled from more than twelve digital signal sources. HAWK has an estimated audience of 412,748 people in Germany.
The average HAWK fan in Germany is 40.6 years old, more male, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Beck, Suzi Quatro, James Hetfield, with strongest over-indexing on Beck (20× the country average).
Demographically, the HAWK audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HAWK fan in Germany is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Beck.
At a glance
The key figures that characterise the HAWK profile in Germany.
Search interest · 12-month trend
Demographics of HAWK fans
44.0% are female, 56.0% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 40.6 |
| Estimated audience size | 412,748 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide HAWK audience comes from Germany.
| Country | Share |
|---|---|
| United States | 62.6% |
| India | 3.3% |
| Canada | 3.3% |
Geography
Where the HAWK audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 2.70× | |
| 02 | Hamburg | ~10K | 1.11× | |
| 03 | Hessen | ~30K | 1.06× | |
| 04 | Bremen | ~3K | 0.98× | |
| 05 | Bayern | ~60K | 0.94× | |
| 06 | Rheinland-Pfalz | ~20K | 0.94× | |
| 07 | Thüringen | ~10K | 0.94× | |
| 08 | Berlin | ~20K | 0.93× | |
| 09 | Schleswig-Holstein | ~10K | 0.89× | |
| 10 | Nordrhein-Westfalen | ~80K | 0.88× | |
| 11 | Saarland | ~4K | 0.85× | |
| 12 | Sachsen | ~20K | 0.83× | |
| 13 | Brandenburg | ~10K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.83× | |
| 15 | Sachsen-Anhalt | ~9K | 0.82× | |
| 16 | Baden-Württemberg | ~40K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HAWK audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeff Beck | Music & Radio | 22.10× | ||
| 02 | Beth Hart | Music & Radio | 21.89× | ||
| 03 | Beck | Music & Radio | 20.00× | ||
| 04 | Aborted | Music & Radio | 20.00× | ||
| 05 | Daikin | Home & Garden | 18.82× | ||
| 06 | Whitesnake | Music & Radio | 18.48× | ||
| 07 | Huey Lewis | Movies & TV | 18.17× | ||
| 08 | James Hetfield | Music & Radio | 17.11× | ||
| 09 | Body Count | Music & Radio | 16.13× | ||
| 10 | Chris Cornell | Music & Radio | 15.95× | ||
| 11 | Suzi Quatro | Music & Radio | 14.03× | ||
| 12 | Supertramp | Music & Radio | 13.16× | ||
| 13 | Rembrandt | Arts & Culture | 12.84× | ||
| 14 | Jethro Tull (band) | Music & Radio | 10.05× | ||
| 15 | Dua Lipa | Music & Radio | 7.76× | ||
| 16 | Stiftung Warentest | Politics & Society | 6.92× | ||
| 17 | Kurt Cobain | Music & Radio | 6.76× | ||
| 18 | Scorpions (band) | Music & Radio | 4.93× | ||
| 19 | Netto Marken-Discount | Shopping | 1.78× | ||
| 20 | Tagesschau | Movies & TV | 1.57× |
Personality of the HAWK audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.53× | |
| Community Orientation | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.82× | |
| Sports Activity | POWER | 0.82× |
Frequently asked questions
How many fans does HAWK have in Germany?
HAWK has an estimated audience of 412,748 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of HAWK fans?
44.0% of HAWK fans are female, 56.0% are male, with an average age of 40.6 years.
Which brands do HAWK fans like most?
HAWK fans show strongest brand affinity for Beck (20×), Suzi Quatro (14.03×), and James Hetfield (17.11×) over the country average.
Where do HAWK fans live in Germany?
HAWK fans in Germany are most concentrated in Niedersachsen (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do HAWK fans also like?
Beyond HAWK itself, the audience over-indexes on Suzi Quatro (14.03×), James Hetfield (17.11×), Dua Lipa (7.76×), and Beth Hart (21.89×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for HAWK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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