Heat shield Audience in United States

Heat shield logo

Heat shield has an estimated audience of 1,238,637 people in United States. 92.9% are female, 7.1% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Saving, Soldering iron, CAC 40, Buenavista (Madrid), Cachorro.

The average Heat shield fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Soldering iron, CAC 40, with strongest over-indexing on Saving (1.6× the country average). Demographically, the Heat shield audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Heat shield fans

Demographic split for Heat shield audience in United States
MetricValue
Female92.9%
Male7.1%
Average age37.6
Estimated audience size1,238,637

Audience persona

The typical Heat shield fan in United States is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Heat shield in United States
RegionReachAffinity
California146,8301.08×
Texas115,6761.09×
Florida77,1430.92×
New York59,5500.86×
Pennsylvania39,9370.96×
Illinois39,7010.96×
Ohio38,5211.01×
North Carolina37,1801×
Michigan35,3761.09×
Georgia34,3700.9×
Arizona33,3531.32×
Virginia29,9310.99×
Tennessee26,6541.07×
Washington24,9541×
Massachusetts24,1740.99×
New Jersey23,9700.76×
Indiana22,6611×
Wisconsin21,6111.16×
Colorado20,1141.03×
Missouri19,8010.99×
Alabama19,0161.1×
Minnesota18,6491.05×
Maryland18,0210.85×
South Carolina17,0560.92×
Kentucky16,5971.07×
Louisiana16,0851.01×
Oklahoma14,9141.08×
Oregon13,8620.98×
Connecticut12,9101.04×
Nevada12,8201.07×
Utah11,5541.04×
Iowa11,2801.11×
Arkansas9,9710.98×
Kansas9,8681.01×
Mississippi8,9790.88×
Hawaii6,9241.3×
West Virginia6,5411.13×
New Mexico6,4751.04×
Idaho6,2411×
Maine5,5481.25×
Nebraska5,3650.86×
New Hampshire5,2101.07×
Montana4,1731.21×
Rhode Island3,2090.81×
South Dakota2,7140.95×
Vermont2,6451.22×
Delaware2,4080.7×
Alaska2,2840.86×
Washington, District of Columbia2,0190.54×
North Dakota1,8230.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heat shield audience
BrandAffinityCategory
Saving1.6×Business & Career
Soldering iron1.52×Home & Garden
CAC 402.01×Business & Career
Buenavista (Madrid)3.37×Travel & Leisure
Cachorro1.94×Pets & Animals
Tierra Cali2.41×Travel & Leisure
Fox & Friends1.59×Movies & TV
WFTS-TV1.61×Movies & TV
English literature1.61×Literature
Better Off Dead (film)1.82×Movies & TV
Gary Clark, Jr.1.96×Music & Radio
Ural Mountains1.82×Travel & Leisure
Lion of Judah2.04×
Brooklyn College1.7×Business & Career
Cadbury World1.63×Travel & Leisure
Cash Cab (U.S. game show)2.13×Movies & TV
Jorja Fox1.6×Movies & TV
Mount Takao2.7×Travel & Leisure
Dalit1.82×Politics & Society
Shannon Leto1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heat shield audience
TraitClusterScore
Price SensitivityPREMIUM1.32
CreativityOPEN1.18
ExtroversionTHRILL1.06
DIY MentalityTHRILL1.05
Design AffinityPREMIUM0.99
Pet OwnershipJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Heat shield
CountryShare
United States90.9%
Canada5.2%
United Kingdom1.0%

See Heat shield audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Heat shield have in United States?

Heat shield has an estimated audience of 1,238,637 people in United States, concentrated in California and Texas.

What is the gender split and age of Heat shield fans?

92.9% of Heat shield fans are female, 7.1% are male, with an average age of 37.6 years.

Which brands do Heat shield fans like most?

Heat shield fans show strongest brand affinity for Saving (1.6×), Soldering iron (1.52×), and CAC 40 (2.01×) over the country average.

Where do Heat shield fans live in United States?

Heat shield fans in United States are most concentrated in California (reach 146,830), Texas (reach 115,676), and Florida (reach 77,143). These three regions account for the largest share of the active audience.

What other brands do Heat shield fans also like?

Beyond Heat shield itself, the audience over-indexes on Soldering iron (1.52×), CAC 40 (2.01×), Buenavista (Madrid) (3.37×), and Cachorro (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat shield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.