Hemline Audience in United States

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Hemline has an estimated audience of 486,960 people in United States. 78.6% are female, 21.4% are male, average age 37.1. Top regions: Texas, Louisiana, Alabama. Top brand affinities: New York Harbor, Buenavista (Madrid), CAC 40, Graham Greene, Tierra Cali.

The average Hemline fan in United States is 37.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, Alabama. Top brand affinities include New York Harbor, Buenavista (Madrid), CAC 40, with strongest over-indexing on New York Harbor (4.94× the country average). Demographically, the Hemline audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Hemline fans

Demographic split for Hemline audience in United States
MetricValue
Female78.6%
Male21.4%
Average age37.1
Estimated audience size486,960

Audience persona

The typical Hemline fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for New York Harbor.

Top regions in United States

Top regions ranked by reach for Hemline in United States
RegionReachAffinity
Texas135,2083.23×
Louisiana97,12115.47×
Alabama28,7724.23×
California26,8740.5×
Mississippi26,1816.53×
Florida23,9250.73×
Tennessee22,3862.29×
Georgia22,1071.47×
New York13,7940.51×
Illinois7,7430.48×
North Carolina6,6100.45×
Pennsylvania5,4070.33×
Virginia5,3030.45×
New Jersey5,0420.41×
Ohio4,4700.3×
Michigan4,0230.32×
Arizona3,8250.38×
Washington3,7160.38×
Missouri3,6500.47×
South Carolina3,5970.49×
Massachusetts3,5660.37×
Arkansas3,4270.85×
Maryland3,2770.39×
Kentucky3,0760.5×
Indiana2,9760.33×
Oklahoma2,9000.54×
Colorado2,6880.35×
Minnesota2,4380.35×
Wisconsin2,0310.28×
Connecticut1,9600.4×
Oregon1,9220.34×
Kansas1,7850.47×
Nevada1,4890.32×
Utah1,4050.32×
Iowa1,2870.32×
Hawaii8840.42×
Washington, District of Columbia7550.52×
New Mexico7470.31×
Nebraska7220.3×
West Virginia6080.27×
Idaho5950.24×
New Hampshire5900.31×
Delaware4330.32×
Alaska4290.41×
Rhode Island4270.28×
Maine3980.23×
North Dakota3890.39×
Montana3740.28×
South Dakota3690.33×
Wyoming3470.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hemline audience
BrandAffinityCategory
New York Harbor4.94×Travel & Leisure
Buenavista (Madrid)2.92×Travel & Leisure
CAC 401.56×Business & Career
Graham Greene1.66×Literature
Tierra Cali2.05×Travel & Leisure
Tierra caliente2.09×Travel & Leisure
California University of Pennsylvania4.88×Business & Career
Sub Zero (Official)2.19×Literature
The Specials5.81×Music & Radio
Hypothec2.65×Business & Career
Nasal cavity1.7×Health
Bulacan2.47×Travel & Leisure
Bruklinas2.18×Travel & Leisure
Austin3601.82×Sports
Los Cadetes de Linares2.73×Music & Radio
Cadena SER1.97×Music & Radio
Coto de Caza, California4.73×Travel & Leisure
Lion of Judah1.73×
Tequila Cazadores1.89×Food & Beverages
Cadmium1.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hemline audience
TraitClusterScore
SustainabilityBALANCE5.3
Luxury OrientationPREMIUM2.88
Quality AwarenessPREMIUM2.49
Sports ActivityPOWER1.92
TravellingTHRILL1.49
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Hemline
CountryShare
United States74.8%
Brazil11.8%
Germany7.1%

See Hemline audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Hemline have in United States?

Hemline has an estimated audience of 486,960 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Hemline fans?

78.6% of Hemline fans are female, 21.4% are male, with an average age of 37.1 years.

Which brands do Hemline fans like most?

Hemline fans show strongest brand affinity for New York Harbor (4.94×), Buenavista (Madrid) (2.92×), and CAC 40 (1.56×) over the country average.

Where do Hemline fans live in United States?

Hemline fans in United States are most concentrated in Texas (reach 135,208), Louisiana (reach 97,121), and Alabama (reach 28,772). These three regions account for the largest share of the active audience.

What other brands do Hemline fans also like?

Beyond Hemline itself, the audience over-indexes on Buenavista (Madrid) (2.92×), CAC 40 (1.56×), Graham Greene (1.66×), and Tierra Cali (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hemline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.