Hobo bag Audience in United States

Hobo bag logo

Hobo bag has an estimated audience of 367,597 people in United States. 77.0% are female, 23.0% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Women's empowerment.

The average Hobo bag fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hobo bag audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hobo bag fans

Demographic split for Hobo bag audience in United States
MetricValue
Female77.0%
Male23.0%
Average age34.2
Estimated audience size367,597

Audience persona

The typical Hobo bag fan in United States is more female, around 34.2 years old, with strong Creativity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hobo bag in United States
RegionReachAffinity
California50,0311.24×
Texas30,6040.97×
New York25,7421.25×
Florida22,9610.92×
North Carolina17,2301.56×
Georgia15,3121.35×
Illinois11,9070.97×
Pennsylvania11,3710.92×
Tennessee11,1821.52×
Virginia10,0861.13×
New Jersey9,9711.07×
Ohio9,4510.83×
South Carolina9,0271.63×
Washington8,7111.18×
Massachusetts8,1231.12×
Maryland8,0201.27×
Michigan7,5440.78×
Alabama6,2161.21×
Arizona5,7320.76×
Indiana5,5120.82×
Missouri5,4020.91×
Colorado5,1450.89×
Oregon4,7601.13×
Louisiana4,6330.98×
Kentucky4,3180.94×
Wisconsin4,2390.77×
Minnesota4,0690.77×
Oklahoma4,0390.99×
Connecticut3,6620.99×
Arkansas3,6591.21×
Mississippi3,5151.16×
Nevada3,1320.88×
Iowa2,7050.89×
Kansas2,6940.93×
Utah2,6260.8×
Hawaii1,7381.1×
Nebraska1,6920.92×
Idaho1,4100.76×
West Virginia1,4050.82×
New Mexico1,3810.75×
New Hampshire1,3800.95×
Rhode Island1,2031.03×
Washington, District of Columbia1,1761.06×
Maine1,0160.77×
Montana9960.98×
Delaware9070.89×
Vermont8681.35×
Alaska7210.92×
South Dakota5810.68×
North Dakota4770.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobo bag audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Women's empowerment3.3×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.87×Travel & Leisure
Isometric exercise4×Sports
Evan Tanner16.6×Sports
Glasgow, Kentucky11.41×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.77×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Jab Tak Hai Jaan10.22×Movies & TV
Brunello Cucinelli2.22×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobo bag audience
TraitClusterScore
CreativityOPEN1.74
Price SensitivityPREMIUM1.54
Pet OwnershipJOY1.19
Family OrientationCONSERVATISM1.09
Healthy LifestyleBALANCE1.07
DIY MentalityTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Hobo bag
CountryShare
United States40.5%
Canada6.5%
Germany5.0%

See Hobo bag audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hobo bag have in United States?

Hobo bag has an estimated audience of 367,597 people in United States, concentrated in California and Texas.

What is the gender split and age of Hobo bag fans?

77.0% of Hobo bag fans are female, 23.0% are male, with an average age of 34.2 years.

Which brands do Hobo bag fans like most?

Hobo bag fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Hobo bag fans live in United States?

Hobo bag fans in United States are most concentrated in California (reach 50,031), Texas (reach 30,604), and New York (reach 25,742). These three regions account for the largest share of the active audience.

What other brands do Hobo bag fans also like?

Beyond Hobo bag itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Women's empowerment (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobo bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.