Hook (music) Audience in United States

Hook (music) logo

Hook (music) has an estimated audience of 3,782,008 people in United States. 46.9% are female, 53.1% are male, average age 39.6. Top regions: Florida, California, Texas. Top brand affinities: Urban Outfitters, MK, Northrop Grumman, Final Fantasy VII (Famicom), Enrique Hernández (baseball).

The average Hook (music) fan in United States is 39.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Urban Outfitters, MK, Northrop Grumman, with strongest over-indexing on Urban Outfitters (1.53× the country average). Demographically, the Hook (music) audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Hook (music) fans

Demographic split for Hook (music) audience in United States
MetricValue
Female46.9%
Male53.1%
Average age39.6
Estimated audience size3,782,008

Audience persona

The typical Hook (music) fan in United States is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Hook (music) in United States
RegionReachAffinity
Florida474,5701.85×
California382,6810.92×
Texas302,1880.93×
New York200,8950.95×
Ohio164,2561.41×
Michigan163,6861.66×
Pennsylvania121,8670.96×
Illinois105,5540.84×
Minnesota100,8941.86×
North Carolina89,3980.79×
Georgia88,1540.76×
Washington87,2691.15×
Louisiana84,8901.74×
Maryland82,9601.28×
New Jersey78,5250.82×
Virginia76,7490.83×
Tennessee72,5710.96×
Arizona66,7510.86×
Wisconsin62,9001.11×
Indiana62,2550.9×
Massachusetts59,4960.8×
Missouri58,1110.95×
Colorado56,5840.95×
Alabama52,1700.99×
South Carolina52,0320.91×
Oregon44,9451.04×
Kentucky42,2310.89×
Utah41,0201.21×
Oklahoma37,1610.88×
Connecticut28,9250.76×
Arkansas28,4880.91×
Iowa28,0160.9×
Nevada27,7500.76×
Mississippi26,0490.84×
Hawaii24,2451.49×
Kansas23,8600.8×
Idaho19,8991.05×
Nebraska16,0020.84×
Maine15,4241.14×
New Hampshire15,0181.01×
New Mexico14,9130.79×
Montana14,1001.34×
West Virginia13,6180.77×
Delaware11,4631.1×
Rhode Island10,1030.84×
Washington, District of Columbia8,2550.73×
Alaska6,9740.86×
South Dakota6,1940.71×
North Dakota5,7190.74×
Vermont4,8580.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hook (music) audience
BrandAffinityCategory
Urban Outfitters1.53×Shopping
MK1.96×Music & Radio
Northrop Grumman2.05×Business & Career
Final Fantasy VII (Famicom)3.23×Games
Enrique Hernández (baseball)3.1×Sports
Irrigation sprinkler2.05×Home & Garden
Voltron: Legendary Defender2.68×Movies & TV
EShakti1.61×Shopping
ABC TV1.62×Movies & TV
Escape Games2.62×Games
Ottumwa, Iowa3.46×Travel & Leisure
Software widget1.87×Technology & Electronics
Bounce (film)1.59×Movies & TV
Brooklyn College1.54×Business & Career
The Swan (film)2.28×Movies & TV
Eddie Huang1.63×Literature
Certified diabetes educator1.55×Business & Career
Energetics1.82×Sports
Generation Iron2.12×Movies & TV
Yoni2.18×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hook (music) audience
TraitClusterScore
PatriotismCONSERVATISM1.57
Quality AwarenessPREMIUM1.46
DIY MentalityTHRILL1.36
Need for SecurityCONSERVATISM1.14
IndividualismJOY1.12
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Hook (music)
CountryShare
United States34.6%
Thailand9.0%
Taiwan5.5%

See Hook (music) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Hook (music) have in United States?

Hook (music) has an estimated audience of 3,782,008 people in United States, concentrated in Florida and California.

What is the gender split and age of Hook (music) fans?

46.9% of Hook (music) fans are female, 53.1% are male, with an average age of 39.6 years.

Which brands do Hook (music) fans like most?

Hook (music) fans show strongest brand affinity for Urban Outfitters (1.53×), MK (1.96×), and Northrop Grumman (2.05×) over the country average.

Where do Hook (music) fans live in United States?

Hook (music) fans in United States are most concentrated in Florida (reach 474,570), California (reach 382,681), and Texas (reach 302,188). These three regions account for the largest share of the active audience.

What other brands do Hook (music) fans also like?

Beyond Hook (music) itself, the audience over-indexes on MK (1.96×), Northrop Grumman (2.05×), Final Fantasy VII (Famicom) (3.23×), and Enrique Hernández (baseball) (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hook (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.