Hootie & the Blowfish Audience in United States

Hootie & the Blowfish has an estimated audience of 896,587 people in United States. 53.1% are female, 46.9% are male, average age 45.0. Top regions: Florida, California, Texas. Top brand affinities: Forrest Gump, Autism Awareness, Diabetes mellitus awareness, Capital One, Ozzy Osbourne.

The average Hootie & the Blowfish fan in United States is 45.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Forrest Gump, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Forrest Gump (31.7× the country average). Demographically, the Hootie & the Blowfish audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Hootie & the Blowfish fans

Demographic split for Hootie & the Blowfish audience in United States
MetricValue
Female53.1%
Male46.9%
Average age45.0
Estimated audience size896,587

Audience persona

The typical Hootie & the Blowfish fan in United States is balanced, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Forrest Gump.

Top regions in United States

Top regions ranked by reach for Hootie & the Blowfish in United States
RegionReachAffinity
Florida65,8711.09×
California62,9250.64×
Texas52,0660.68×
New York47,9700.96×
North Carolina44,7111.66×
South Carolina37,6762.79×
Virginia31,6381.45×
Ohio30,9851.12×
Georgia30,3301.1×
Pennsylvania30,2581×
Illinois29,4050.98×
Tennessee28,5591.59×
New Jersey24,8341.09×
Michigan19,3000.82×
Washington18,5391.03×
Wisconsin18,2861.36×
Maryland17,5381.14×
Alabama15,4561.23×
Arizona15,3640.84×
Massachusetts15,3480.87×
Indiana14,6260.89×
Colorado13,4170.95×
Minnesota13,1271.02×
Missouri12,4430.86×
Connecticut12,3031.37×
Kentucky10,6840.95×
Louisiana9,7280.84×
Oregon9,6190.94×
Oklahoma8,7440.88×
Utah8,3591.04×
Nevada7,7810.9×
Iowa6,9140.94×
Arkansas6,4800.88×
Mississippi6,0790.82×
Kansas5,9160.84×
West Virginia4,1280.99×
Hawaii3,8791.01×
Idaho3,6790.82×
Nebraska3,6230.81×
New Hampshire3,2570.92×
New Mexico2,9730.66×
Maine2,8470.89×
Washington, District of Columbia2,7681.03×
Rhode Island2,3050.81×
Delaware2,2260.9×
Montana2,0790.84×
South Dakota1,7060.82×
North Dakota1,3750.75×
Alaska1,2910.67×
Vermont1,2630.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hootie & the Blowfish audience
BrandAffinityCategory
Forrest Gump31.7×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One6.78×Business & Career
Ozzy Osbourne15.38×Music & Radio
Kurt Cobain18.73×Music & Radio
Goo Goo Dolls31.95×Music & Radio
Google Maps5.79×Internet & Social Media
Aaron Rodgers9.4×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google News7.93×News
Dennis Rodman21.68×Sports
Indeed.com5.05×Business & Career
Diane Keaton7.33×Movies & TV
Beetlejuice5.3×Movies & TV
Income tax13.19×Business & Career
Sublime (band)20.17×Music & Radio
Jrue Holiday22.06×Sports
Sheryl Crow26.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hootie & the Blowfish audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Risk AppetiteTHRILL1.83
Family OrientationCONSERVATISM1.57
Community OrientationOPEN1.5
PatriotismCONSERVATISM1.31
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Hootie & the Blowfish
CountryShare
United States69.7%
Canada7.0%
United Kingdom6.5%

See Hootie & the Blowfish audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Hootie & the Blowfish have in United States?

Hootie & the Blowfish has an estimated audience of 896,587 people in United States, concentrated in Florida and California.

What is the gender split and age of Hootie & the Blowfish fans?

53.1% of Hootie & the Blowfish fans are female, 46.9% are male, with an average age of 45.0 years.

Which brands do Hootie & the Blowfish fans like most?

Hootie & the Blowfish fans show strongest brand affinity for Forrest Gump (31.7×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Hootie & the Blowfish fans live in United States?

Hootie & the Blowfish fans in United States are most concentrated in Florida (reach 65,871), California (reach 62,925), and Texas (reach 52,066). These three regions account for the largest share of the active audience.

What other brands do Hootie & the Blowfish fans also like?

Beyond Hootie & the Blowfish itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Capital One (6.78×), and Ozzy Osbourne (15.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hootie & the Blowfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.