Hot flash Audience in United States

Hot flash logo

Hot flash has an estimated audience of 3,418,181 people in United States. 92.2% are female, 7.8% are male, average age 48.4. Top regions: California, Texas, Florida. Top brand affinities: Meals on Wheels, Brunello Cucinelli, Further education, Bounce (film), Janitor.

The average Hot flash fan in United States is 48.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meals on Wheels, Brunello Cucinelli, Further education, with strongest over-indexing on Meals on Wheels (2.14× the country average). Demographically, the Hot flash audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Hot flash fans

Demographic split for Hot flash audience in United States
MetricValue
Female92.2%
Male7.8%
Average age48.4
Estimated audience size3,418,181

Audience persona

The typical Hot flash fan in United States is more female, around 48.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Hot flash in United States
RegionReachAffinity
California420,3001.12×
Texas329,5381.12×
Florida232,3891×
New York210,3671.1×
Illinois129,9431.14×
North Carolina123,4821.2×
Georgia122,4811.16×
Pennsylvania114,5801×
Ohio106,9201.02×
Virginia94,1281.13×
Michigan93,1911.04×
New Jersey87,2001×
Washington74,1321.08×
Tennessee72,2261.05×
Arizona66,9500.96×
Maryland66,1831.13×
Massachusetts65,0930.97×
Indiana60,9490.98×
Alabama58,5001.23×
South Carolina55,5361.08×
Louisiana55,4521.26×
Missouri54,7080.99×
Wisconsin49,6190.96×
Kentucky46,5491.09×
Minnesota45,7940.94×
Colorado44,8250.83×
Oklahoma42,1631.11×
Oregon39,3101×
Mississippi36,3811.29×
Connecticut34,5221.01×
Nevada34,2831.04×
Arkansas33,9941.21×
Kansas27,1971.01×
Utah27,0330.88×
Iowa26,3360.94×
Hawaii18,2621.24×
Nebraska16,3570.95×
West Virginia15,3930.97×
New Mexico15,2820.89×
Idaho14,0160.82×
New Hampshire11,4460.85×
Maine11,1310.91×
Rhode Island9,6440.89×
Washington, District of Columbia8,6640.84×
Delaware8,4450.9×
South Dakota7,5060.95×
Montana6,7650.71×
Alaska6,5300.89×
North Dakota5,7390.82×
Vermont4,1130.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot flash audience
BrandAffinityCategory
Meals on Wheels2.14×Food & Beverages
Brunello Cucinelli2.22×Fashion & Accessoires
Further education2.94×Kids & Family
Bounce (film)3.46×Movies & TV
Janitor1.56×Home & Garden
Tierra caliente1.87×Travel & Leisure
JDM Cars1.77×Cars & Mobility
Certified diabetes educator2.87×Business & Career
Software widget3.09×Technology & Electronics
Hattiesburg, Mississippi1.99×Travel & Leisure
Hélio Gracie4.71×Sports
Buenavista (Madrid)1.6×Travel & Leisure
The Hurricane (1999 film)3.25×Movies & TV
Cachorros2.07×Pets & Animals
Vacaville, California1.82×Travel & Leisure
Brooklyn College1.93×Business & Career
The Haunted1.77×Music & Radio
Cadbury World1.8×Travel & Leisure
Final Fantasy VII (Famicom)1.83×Games
Escape Games2.31×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot flash audience
TraitClusterScore
Price SensitivityPREMIUM1.41
Community OrientationOPEN1.16
Pet OwnershipJOY1.09
IndividualismJOY1.06
MindfulnessBALANCE1.05
SpiritualityBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Hot flash
CountryShare
United States59.7%
United Kingdom11.6%
Australia9.5%

See Hot flash audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hot flash have in United States?

Hot flash has an estimated audience of 3,418,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot flash fans?

92.2% of Hot flash fans are female, 7.8% are male, with an average age of 48.4 years.

Which brands do Hot flash fans like most?

Hot flash fans show strongest brand affinity for Meals on Wheels (2.14×), Brunello Cucinelli (2.22×), and Further education (2.94×) over the country average.

Where do Hot flash fans live in United States?

Hot flash fans in United States are most concentrated in California (reach 420,300), Texas (reach 329,538), and Florida (reach 232,389). These three regions account for the largest share of the active audience.

What other brands do Hot flash fans also like?

Beyond Hot flash itself, the audience over-indexes on Brunello Cucinelli (2.22×), Further education (2.94×), Bounce (film) (3.46×), and Janitor (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot flash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.