A data profile of the people who buy, follow and care about Hot in Cleveland in United States — modelled from more than twelve digital signal sources. Hot in Cleveland has an estimated audience of 485,782 people in United States.
The average Hot in Cleveland fan in United States is 47.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Valerie Bertinelli, Olivia Munn, Diane Keaton, with strongest over-indexing on Valerie Bertinelli (267.44× the country average).
Demographically, the Hot in Cleveland audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hot in Cleveland fan in United States is more female, around 47.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Valerie Bertinelli.
The key figures that characterise the Hot in Cleveland profile in United States.
60.7% are female, 39.3% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 47.5 |
| Estimated audience size | 485,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 40% |
Where the Hot in Cleveland audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~20K | 1.55× | |
| 02 | Wisconsin | ~10K | 1.49× | |
| 03 | New Mexico | ~3K | 1.38× | |
| 04 | West Virginia | ~3K | 1.26× | |
| 05 | Missouri | ~9K | 1.21× | |
| 06 | Kentucky | ~7K | 1.20× | |
| 07 | Iowa | ~5K | 1.18× | |
| 08 | Minnesota | ~8K | 1.17× | |
| 09 | Maine | ~2K | 1.17× | |
| 10 | Indiana | ~10K | 1.14× | |
| 11 | Michigan | ~10K | 1.10× | |
| 12 | South Dakota | ~1K | 1.10× | |
| 13 | Pennsylvania | ~20K | 1.09× | |
| 14 | Oklahoma | ~6K | 1.09× | |
| 15 | Kansas | ~4K | 1.09× | |
| 16 | Tennessee | ~10K | 1.08× | |
| 17 | Arkansas | ~4K | 1.08× | |
| 18 | New Hampshire | ~2K | 1.08× | |
| 19 | Montana | ~1K | 1.08× | |
| 20 | Idaho | ~2K | 1.07× | |
| 21 | Vermont | <1K | 1.06× | |
| 22 | Alabama | ~7K | 1.05× | |
| 23 | South Carolina | ~7K | 1.00× | |
| 24 | Illinois | ~20K | 0.99× | |
| 25 | Arizona | ~9K | 0.99× | |
| 26 | Oregon | ~5K | 0.99× | |
| 27 | Nebraska | ~2K | 0.97× | |
| 28 | Delaware | ~1K | 0.97× | |
| 29 | Mississippi | ~4K | 0.96× | |
| 30 | Rhode Island | ~1K | 0.96× | |
| 31 | North Dakota | <1K | 0.94× | |
| 32 | Colorado | ~7K | 0.93× | |
| 33 | Connecticut | ~4K | 0.93× | |
| 34 | Washington | ~8K | 0.90× | |
| 35 | Alaska | <1K | 0.89× | |
| 36 | Florida | ~30K | 0.87× | |
| 37 | Louisiana | ~5K | 0.87× | |
| 38 | Utah | ~4K | 0.87× | |
| 39 | North Carolina | ~10K | 0.86× | |
| 40 | Massachusetts | ~8K | 0.86× | |
| 41 | New Jersey | ~10K | 0.84× | |
| 42 | Maryland | ~7K | 0.84× | |
| 43 | Georgia | ~10K | 0.82× | |
| 44 | Virginia | ~9K | 0.82× | |
| 45 | Nevada | ~4K | 0.82× | |
| 46 | New York | ~20K | 0.81× | |
| 47 | Texas | ~30K | 0.80× | |
| 48 | Washington, District of Columbia | <1K | 0.72× | |
| 49 | Hawaii | ~1K | 0.71× | |
| 50 | California | ~40K | 0.69× |
The strongest cross-interests of the Hot in Cleveland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valerie Bertinelli | Movies & TV | 267.44× | ||
| 02 | Olivia Munn | Movies & TV | 143.36× | ||
| 03 | Californication (TV series) | Movies & TV | 52.75× | ||
| 04 | Jennifer's Body | Movies & TV | 32.40× | ||
| 05 | Betty White | Movies & TV | 26.52× | ||
| 06 | Kelly Osbourne | Music & Radio | 20.00× | ||
| 07 | Alison Brie | Movies & TV | 20.00× | ||
| 08 | Jeremy Allen White | Movies & TV | 20.00× | ||
| 09 | Emmy Rossum | Movies & TV | 20.00× | ||
| 10 | Josh Duhamel | Fashion & Accessoires | 20.00× | ||
| 11 | Seth Green | Movies & TV | 20.00× | ||
| 12 | Michael Fassbender | Movies & TV | 20.00× | ||
| 13 | Cameron Monaghan | Movies & TV | 20.00× | ||
| 14 | Tina Fey | Movies & TV | 18.63× | ||
| 15 | Julianne Moore | Movies & TV | 15.83× | ||
| 16 | Diane Keaton | Movies & TV | 13.35× | ||
| 17 | QVC | Movies & TV | 9.62× | ||
| 18 | Obsessed (2009 film) | Movies & TV | 7.93× | ||
| 19 | Weather forecasting | Home & Garden | 6.77× | ||
| 20 | FedEx | Business & Career | 5.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.02× | |
| Patriotism | CONSERVATISM | 2.01× | |
| Family Orientation | CONSERVATISM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.52× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Hot in Cleveland has an estimated audience of 485,782 people in United States, concentrated in California and Texas.
60.7% of Hot in Cleveland fans are female, 39.3% are male, with an average age of 47.5 years.
Hot in Cleveland fans show strongest brand affinity for Valerie Bertinelli (267.44×), Olivia Munn (143.36×), and Diane Keaton (13.35×) over the country average.
Hot in Cleveland fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Hot in Cleveland itself, the audience over-indexes on Olivia Munn (143.36×), Diane Keaton (13.35×), Kelly Osbourne (20×), and Jennifer's Body (32.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hot in Cleveland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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