Betty White Audience in United States

Betty White logo

Betty White has an estimated audience of 1,127,486 people in United States. 73.5% are female, 26.5% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Valerie Bertinelli, Bea Arthur, The Golden Girls, 10 Things I Hate About You (TV series), Yo Gabba Gabba!.

The average Betty White fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Valerie Bertinelli, Bea Arthur, The Golden Girls, with strongest over-indexing on Valerie Bertinelli (25.24× the country average). Demographically, the Betty White audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Betty White fans

Demographic split for Betty White audience in United States
MetricValue
Female73.5%
Male26.5%
Average age44.4
Estimated audience size1,127,486

Audience persona

The typical Betty White fan in United States is more female, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Valerie Bertinelli.

Top regions in United States

Top regions ranked by reach for Betty White in United States
RegionReachAffinity
California103,7430.84×
Texas94,5090.98×
Florida70,5030.92×
New York50,2860.8×
Ohio39,0871.13×
Pennsylvania37,7260.99×
Illinois37,3811×
North Carolina35,4261.04×
Georgia35,0211.01×
Michigan31,2761.06×
Virginia27,2700.99×
Tennessee27,1671.2×
Indiana24,7511.2×
Arizona24,5581.07×
New Jersey23,2240.81×
Washington21,8610.97×
Missouri21,5341.18×
Massachusetts19,0630.86×
Alabama18,5961.18×
South Carolina17,9821.06×
Wisconsin17,8771.05×
Kentucky17,7831.26×
Maryland17,7140.91×
Colorado17,5510.99×
Minnesota17,1211.06×
Louisiana15,2621.05×
Oklahoma14,6951.17×
Oregon13,3431.03×
Arkansas10,8711.17×
Utah10,5571.05×
Connecticut10,4990.93×
Nevada10,3710.95×
Iowa9,8861.06×
Kansas9,8091.1×
Mississippi9,6061.03×
Idaho6,2091.1×
Nebraska5,8971.04×
West Virginia5,7921.1×
New Mexico5,5620.98×
New Hampshire4,2270.95×
Maine3,8660.96×
Hawaii3,4310.71×
Montana3,2271.03×
Rhode Island3,0830.86×
Delaware2,6040.84×
South Dakota2,5460.98×
Washington, District of Columbia2,2990.68×
Alaska2,2610.94×
North Dakota2,1960.95×
Vermont1,6300.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betty White audience
BrandAffinityCategory
Valerie Bertinelli25.24×Movies & TV
Bea Arthur31.35×Movies & TV
The Golden Girls16.27×Movies & TV
10 Things I Hate About You (TV series)14.06×Movies & TV
Yo Gabba Gabba!19.11×Movies & TV
Megyn Kelly12.41×Movies & TV
Nathan Fillion11.4×Movies & TV
Anne Burrell6.72×Food & Beverages
Pete Carroll13.55×Sports
Kelly Osbourne7.04×Music & Radio
The Mary Tyler Moore Show25.02×Movies & TV
M*A*S*H (TV series)14.64×Movies & TV
Diane Keaton4×Movies & TV
Sveriges Television24.32×Technology & Electronics
Hot in Cleveland26.52×Movies & TV
Fox News Channel1.69×Movies & TV
Texas Roadhouse2.25×Food & Beverages
Nextdoor6.23×Internet & Social Media
Aldi2.16×Shopping
Hobby Lobby2.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betty White audience
TraitClusterScore
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.58
TraditionCONSERVATISM1.47
Community OrientationOPEN1.44
ExtroversionTHRILL1.4
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Betty White
CountryShare
United States59.8%
United Kingdom5.7%
Canada5.2%

See Betty White audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Betty White have in United States?

Betty White has an estimated audience of 1,127,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Betty White fans?

73.5% of Betty White fans are female, 26.5% are male, with an average age of 44.4 years.

Which brands do Betty White fans like most?

Betty White fans show strongest brand affinity for Valerie Bertinelli (25.24×), Bea Arthur (31.35×), and The Golden Girls (16.27×) over the country average.

Where do Betty White fans live in United States?

Betty White fans in United States are most concentrated in California (reach 103,743), Texas (reach 94,509), and Florida (reach 70,503). These three regions account for the largest share of the active audience.

What other brands do Betty White fans also like?

Beyond Betty White itself, the audience over-indexes on Bea Arthur (31.35×), The Golden Girls (16.27×), 10 Things I Hate About You (TV series) (14.06×), and Yo Gabba Gabba! (19.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betty White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.