Rascasse Audience Intelligence

I Still Know What You Did Last Summer Audience in United States

A data profile of the people who buy, follow and care about I Still Know What You Did Last Summer in United States — modelled from more than twelve digital signal sources. I Still Know What You Did Last Summer has an estimated audience of 770,643 people in United States.

#2342among Movie / TV Show / Series in United States#5227in Movies & TV

The average I Still Know What You Did Last Summer fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harvey Keitel, The Strangers (2008 film), Reindeer, with strongest over-indexing on Harvey Keitel (395.35× the country average).

Demographically, the I Still Know What You Did Last Summer audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical I Still Know What You Did Last Summer fan in United States is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Harvey Keitel.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the I Still Know What You Did Last Summer profile in United States.

Audience size
771K
in United States
Gender
57.7%♀
42.3% male
Age
38.2
average years
Country rank
#28135
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of I Still Know What You Did Last Summer viewers

57.7% are female, 42.3% are male, average age 38.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for I Still Know What You Did Last Summer audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.2
Estimated audience size770,643
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the I Still Know What You Did Last Summer audience in United States
Age bracketShare%
16-1928%
20-2915%
30-3915%
40-4919%
50+22%
Fig. 04

Worldwide distribution

56.0%

of the worldwide I Still Know What You Did Last Summer audience comes from United States.

Worldwide audience distribution share by country for I Still Know What You Did Last Summer
CountryShare
United States56.0%
France7.4%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the I Still Know What You Did Last Summer audience in United States is strongest.

Fig. 05

Top regions by affinity

I Still Know What You Did Last Summer fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.48×
02Mississippi~9K1.28×
03Louisiana~10K1.27×
04Arkansas~9K1.25×
05Texas~90K1.21×
06Kentucky~10K1.20×
07West Virginia~5K1.19×
08Tennessee~20K1.17×
09South Carolina~10K1.14×
10Michigan~30K1.13×
11Georgia~30K1.12×
12North Carolina~30K1.12×
13Oklahoma~10K1.11×
14Ohio~30K1.10×
15Alabama~10K1.10×
16California~100K1.09×
17Illinois~30K1.08×
18Nevada~9K1.07×
19Delaware~3K1.06×
20Missouri~10K1.05×
21Pennsylvania~30K1.04×
22Arizona~20K1.04×
23Kansas~7K1.04×
24Maryland~20K1.02×
25New Mexico~4K1.02×
26New Jersey~20K1.00×
27Iowa~7K1.00×
28Florida~60K0.99×
29Wisconsin~10K0.99×
30New York~50K0.98×
31Virginia~20K0.98×
32Connecticut~8K0.96×
33Nebraska~4K0.96×
34South Dakota~2K0.95×
35North Dakota~2K0.92×
36Rhode Island~3K0.91×
37Minnesota~10K0.90×
38Oregon~9K0.90×
39Maine~3K0.90×
40Utah~7K0.89×
41Alaska~2K0.89×
42Washington~10K0.86×
43Idaho~4K0.86×
44New Hampshire~3K0.86×
45Massachusetts~10K0.83×
46Colorado~10K0.83×
47Montana~2K0.79×
48Vermont~1K0.77×
49Hawaii~3K0.76×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — I Still Know What You Did Last Summer, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the I Still Know What You Did Last Summer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for I Still Know What You Did Last Summer audience
#·InterestCategoryAffinity×
01Harvey KeitelMovies & TV395.35×
02The Strangers (2008 film)Movies & TV175.61×
03ReindeerPets & Animals117.92×
04Crimson PeakMovies & TV53.13×
05Warwick DavisMovies & TV47.34×
06From Dusk till DawnMovies & TV43.59×
07Alyssa MilanoMovies & TV29.17×
08Rose McGowanMovies & TV20.00×
09Richard HarrisMovies & TV20.00×
10Michael GambonMovies & TV20.00×
11Bates Motel (TV series)Movies & TV20.00×
1228 Days LaterMovies & TV18.95×
13A Quiet PlaceMovies & TV17.26×
14Sophia BushMovies & TV16.16×
15Twin PeaksMovies & TV13.71×
16Christina RicciMovies & TV11.02×
17Sharon OsbourneMovies & TV10.42×
18Nicholas HoultMovies & TV9.59×
19Tom CruiseMovies & TV8.91×
20BeetlejuiceMovies & TV4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the I Still Know What You Did Last Summer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by I Still Know What You Did Last Summer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
TraditionCONSERVATISM1.44×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by I Still Know What You Did Last Summer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.76×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does I Still Know What You Did Last Summer have in United States?

I Still Know What You Did Last Summer has an estimated audience of 770,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of I Still Know What You Did Last Summer viewers?

57.7% of I Still Know What You Did Last Summer fans are female, 42.3% are male, with an average age of 38.2 years.

03

Which brands do I Still Know What You Did Last Summer fans like most?

I Still Know What You Did Last Summer fans show strongest brand affinity for Harvey Keitel (395.35×), The Strangers (2008 film) (175.61×), and Reindeer (117.92×) over the country average.

04

Where do I Still Know What You Did Last Summer fans live in United States?

I Still Know What You Did Last Summer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do I Still Know What You Did Last Summer fans also like?

Beyond I Still Know What You Did Last Summer itself, the audience over-indexes on The Strangers (2008 film) (175.61×), Reindeer (117.92×), Warwick Davis (47.34×), and Crimson Peak (53.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for I Still Know What You Did Last Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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