Instructables Audience in United States

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Instructables has an estimated audience of 346,344 people in United States. 27.7% are female, 72.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Lulu 黃路梓茵, Jeremy Riddle, Morphine (band), Wikia.

The average Instructables fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Lulu 黃路梓茵, Jeremy Riddle, with strongest over-indexing on Vocal harmony (56.07× the country average). Demographically, the Instructables audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Instructables fans

Demographic split for Instructables audience in United States
MetricValue
Female27.7%
Male72.3%
Average age43.6
Estimated audience size346,344

Audience persona

The typical Instructables fan in United States is more male, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Instructables in United States
RegionReachAffinity
California33,0540.87×
Texas23,0730.77×
Florida15,4520.66×
New York14,7360.76×
Pennsylvania13,0071.12×
Ohio10,3760.97×
Illinois10,2060.88×
Washington9,2731.33×
Michigan8,9710.99×
North Carolina8,8550.85×
Georgia8,5040.8×
Virginia7,4970.89×
Oregon6,8161.72×
Massachusetts6,6800.98×
Arizona6,5410.92×
Colorado6,4581.18×
Missouri6,3681.14×
Indiana6,3671.01×
Tennessee6,3280.91×
New Jersey5,5100.63×
Wisconsin5,5101.06×
Minnesota5,0461.02×
Maryland4,8250.81×
Oklahoma4,4981.17×
Alabama4,4280.92×
Utah3,9981.29×
South Carolina3,9560.76×
Kentucky3,8340.88×
Louisiana3,7000.83×
Arkansas3,5871.26×
Kansas3,3431.22×
Iowa3,2461.14×
Connecticut2,7180.78×
Mississippi2,4280.85×
Maine2,4071.94×
Idaho2,2281.28×
Nevada2,1110.63×
West Virginia1,9431.2×
Nebraska1,6500.95×
New Mexico1,6410.95×
New Hampshire1,4151.04×
Alaska1,1631.57×
Rhode Island1,0740.97×
Hawaii1,0460.7×
Montana1,0141.06×
Vermont7201.18×
South Dakota7200.9×
North Dakota7010.99×
Washington, District of Columbia6730.65×
Wyoming5461.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instructables audience
BrandAffinityCategory
Vocal harmony56.07×Music & Radio
Lulu 黃路梓茵20×Movies & TV
Jeremy Riddle130.25×Music & Radio
Morphine (band)15.45×Music & Radio
Wikia6.09×Internet & Social Media
Calvary Chapel17.24×Politics & Society
Renzo Gracie34.47×Sports
Atkins diet6.35×Health
Jesse Plemons3.41×Movies & TV
Hoonigan8.98×Cars & Mobility
Elsword15.35×Games
Israel1.98×Travel & Leisure
Kay Arthur20.5×Literature
Home staging4.17×Home & Garden
Governors State University37.1×Business & Career
Jorge Salinas12.09×Movies & TV
Hypertext4.31×Technology & Electronics
Certified diabetes educator9.35×Business & Career
3D printing1.64×Technology & Electronics
edureka22.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instructables audience
TraitClusterScore
Early Adopter MentalityPOWER2.91
LGBTQ+ IdentityOPEN2.23
IndividualismJOY1.89
DIY MentalityTHRILL1.78
Family OrientationCONSERVATISM1.75
Need for SecurityCONSERVATISM1.66

Worldwide distribution

Worldwide audience distribution share by country for Instructables
CountryShare
United States39.8%
China9.7%
India4.7%

See Instructables audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Instructables have in United States?

Instructables has an estimated audience of 346,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Instructables fans?

27.7% of Instructables fans are female, 72.3% are male, with an average age of 43.6 years.

Which brands do Instructables fans like most?

Instructables fans show strongest brand affinity for Vocal harmony (56.07×), Lulu 黃路梓茵 (20×), and Jeremy Riddle (130.25×) over the country average.

Where do Instructables fans live in United States?

Instructables fans in United States are most concentrated in California (reach 33,054), Texas (reach 23,073), and Florida (reach 15,452). These three regions account for the largest share of the active audience.

What other brands do Instructables fans also like?

Beyond Instructables itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Jeremy Riddle (130.25×), Morphine (band) (15.45×), and Wikia (6.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instructables. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.