Issa Rae Audience in United States

Issa Rae logo

Issa Rae has an estimated audience of 1,975,683 people in United States. 68.0% are female, 32.0% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Product design, Litter box, UK garage, La rosa de Guadalupe, Isometric exercise.

The average Issa Rae fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Litter box, UK garage, with strongest over-indexing on Product design (2.18× the country average). Demographically, the Issa Rae audience skews more female with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Issa Rae fans

Demographic split for Issa Rae audience in United States
MetricValue
Female68.0%
Male32.0%
Average age34.7
Estimated audience size1,975,683

Audience persona

The typical Issa Rae fan in United States is more female, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Issa Rae in United States
RegionReachAffinity
California307,2361.41×
Texas204,8331.21×
New York164,2611.49×
Florida140,2121.05×
Georgia112,7071.85×
Illinois83,5041.27×
North Carolina82,8841.39×
Pennsylvania74,8571.13×
Maryland69,2062.04×
Virginia66,9971.39×
Ohio64,4301.06×
New Jersey62,2271.24×
Michigan58,6781.14×
Massachusetts48,2611.24×
Tennessee42,1561.06×
Washington39,2590.99×
South Carolina35,4911.19×
Louisiana34,6891.36×
Missouri32,4221.02×
Indiana31,8250.88×
Arizona29,4420.73×
Alabama27,0280.98×
Colorado26,9700.87×
Minnesota26,3000.93×
Wisconsin23,6750.8×
Oregon22,1410.98×
Connecticut21,9841.11×
Nevada20,5671.08×
Mississippi20,2661.25×
Kentucky19,7990.8×
Oklahoma17,9530.82×
Arkansas14,2970.88×
Washington, District of Columbia13,7322.31×
Kansas13,0710.84×
Utah10,7000.6×
Iowa9,9770.61×
New Mexico7,0610.71×
Delaware6,9911.28×
Nebraska6,8220.69×
Hawaii6,7610.8×
Rhode Island5,5880.89×
Idaho5,3010.54×
Maine5,0870.72×
New Hampshire5,0370.65×
West Virginia4,7420.52×
Montana3,2040.58×
Vermont2,9640.85×
Alaska2,0540.49×
South Dakota1,9330.42×
North Dakota1,9320.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Issa Rae audience
BrandAffinityCategory
Product design2.18×Business & Career
Litter box1.96×Pets & Animals
UK garage4.86×Music & Radio
La rosa de Guadalupe8.52×Movies & TV
Isometric exercise6.2×Sports
Certified diabetes educator9.12×Business & Career
Bank account1.53×Business & Career
Japanese domestic market2.83×Politics & Society
Jesse Plemons2×Movies & TV
Charlamagne Tha God5.45×Movies & TV
Mothercare1.74×Kids & Family
Stamp collecting2.53×Home & Garden
Tierra Cali3.97×Travel & Leisure
Nebraska Cornhuskers football1.85×Sports
Joshua Jackson2.21×Movies & TV
Noodle (Gorillaz)1.65×Music & Radio
Mortgage insurance1.97×Business & Career
Home staging2.27×Home & Garden
Consequence (rapper)2.73×Music & Radio
Meals on Wheels2.44×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Issa Rae audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
Luxury OrientationPREMIUM1.46
Urban LifestyleOPEN1.3
Early Adopter MentalityPOWER1.29
Healthy LifestyleBALANCE1.28
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Issa Rae
CountryShare
United States64.2%
United Kingdom4.8%
Canada3.7%

See Issa Rae audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Issa Rae have in United States?

Issa Rae has an estimated audience of 1,975,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Issa Rae fans?

68.0% of Issa Rae fans are female, 32.0% are male, with an average age of 34.7 years.

Which brands do Issa Rae fans like most?

Issa Rae fans show strongest brand affinity for Product design (2.18×), Litter box (1.96×), and UK garage (4.86×) over the country average.

Where do Issa Rae fans live in United States?

Issa Rae fans in United States are most concentrated in California (reach 307,236), Texas (reach 204,833), and New York (reach 164,261). These three regions account for the largest share of the active audience.

What other brands do Issa Rae fans also like?

Beyond Issa Rae itself, the audience over-indexes on Litter box (1.96×), UK garage (4.86×), La rosa de Guadalupe (8.52×), and Isometric exercise (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Issa Rae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.