Jason Collins Audience in United States

Jason Collins has an estimated audience of 464,521 people in United States. 40.6% are female, 59.4% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Evan Rachel Wood, Autism Awareness, Jim Parsons, Diabetes mellitus awareness, Sarah Paulson.

The average Jason Collins fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Evan Rachel Wood, Autism Awareness, Jim Parsons, with strongest over-indexing on Evan Rachel Wood (77.55× the country average). Demographically, the Jason Collins audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Jason Collins fans

Demographic split for Jason Collins audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.9
Estimated audience size464,521

Audience persona

The typical Jason Collins fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Evan Rachel Wood.

Top regions in United States

Top regions ranked by reach for Jason Collins in United States
RegionReachAffinity
California70,5331.38×
Texas43,6971.09×
New York40,4361.56×
Florida32,4871.03×
Georgia20,5831.44×
North Carolina18,0301.29×
Illinois17,9511.16×
New Jersey16,5861.4×
Pennsylvania16,0831.03×
Ohio15,0431.05×
Massachusetts12,9351.41×
Michigan12,8841.06×
Virginia12,7571.13×
Maryland10,1111.27×
Tennessee9,9841.07×
Indiana9,1461.08×
Louisiana8,3591.4×
Washington8,1670.88×
Arizona7,5280.79×
South Carolina7,2851.04×
Missouri6,3420.85×
Connecticut6,2211.34×
Wisconsin6,1060.87×
Minnesota6,0550.91×
Kentucky5,9881.03×
Colorado5,7470.78×
Alabama5,7170.88×
Nevada5,3541.19×
Oklahoma4,7510.92×
Oregon4,6290.87×
Mississippi4,3171.13×
Arkansas3,7500.98×
Utah3,2950.79×
Iowa2,9860.78×
Kansas2,7800.76×
Washington, District of Columbia2,6481.9×
West Virginia2,0590.95×
Hawaii1,7820.89×
Rhode Island1,7011.15×
New Hampshire1,6310.89×
Nebraska1,6290.7×
Maine1,3220.79×
New Mexico1,2710.55×
Delaware1,1290.88×
Montana9300.72×
Idaho9140.39×
South Dakota8160.76×
North Dakota6620.69×
Vermont6510.8×
Alaska6320.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason Collins audience
BrandAffinityCategory
Evan Rachel Wood77.55×Movies & TV
Autism Awareness19.03×Health
Jim Parsons34.86×Movies & TV
Diabetes mellitus awareness12.48×Health
Sarah Paulson32.97×Movies & TV
Kristen Stewart21.96×Movies & TV
Cara Delevingne36.97×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Anna Faris20×Movies & TV
Brittany Snow12.38×Movies & TV
Ricky Martin16.86×Music & Radio
Margot Robbie11.01×Movies & TV
Income tax13.19×Business & Career
Once upon a time20×Movies & TV
Allison Janney20×Movies & TV
Alexandra Daddario9.09×Movies & TV
Kaley Cuoco10.15×Movies & TV
Erin Andrews20×Sports
Kate Beckinsale11.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason Collins audience
TraitClusterScore
PatriotismCONSERVATISM1.43
ExtroversionTHRILL1.38
Career OrientationPOWER1.28
Social Media UsageJOY1.27
IndulgenceJOY1.24
SpiritualityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Jason Collins
CountryShare
United States71.6%
Italy5.4%
Canada4.9%

See Jason Collins audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Jason Collins have in United States?

Jason Collins has an estimated audience of 464,521 people in United States, concentrated in California and Texas.

What is the gender split and age of Jason Collins fans?

40.6% of Jason Collins fans are female, 59.4% are male, with an average age of 36.9 years.

Which brands do Jason Collins fans like most?

Jason Collins fans show strongest brand affinity for Evan Rachel Wood (77.55×), Autism Awareness (19.03×), and Jim Parsons (34.86×) over the country average.

Where do Jason Collins fans live in United States?

Jason Collins fans in United States are most concentrated in California (reach 70,533), Texas (reach 43,697), and New York (reach 40,436). These three regions account for the largest share of the active audience.

What other brands do Jason Collins fans also like?

Beyond Jason Collins itself, the audience over-indexes on Autism Awareness (19.03×), Jim Parsons (34.86×), Diabetes mellitus awareness (12.48×), and Sarah Paulson (32.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Collins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.