Jason Collins Audience in United States
Jason Collins has an estimated audience of 464,521 people in United States. 40.6% are female, 59.4% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: The Fillmore, Home equity, Home construction, Historic site, Elsword.
The average Jason Collins fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Fillmore, Home equity, Home construction, with strongest over-indexing on The Fillmore (32.97× the country average). Demographically, the Jason Collins audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person
Demographics of Jason Collins fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 36.9 |
| Estimated audience size | 464,521 |
Audience persona
The typical Jason Collins fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for The Fillmore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,533 | 1.38× |
| Texas | 43,697 | 1.09× |
| New York | 40,436 | 1.56× |
| Florida | 32,487 | 1.03× |
| Georgia | 20,583 | 1.44× |
| North Carolina | 18,030 | 1.29× |
| Illinois | 17,951 | 1.16× |
| New Jersey | 16,586 | 1.4× |
| Pennsylvania | 16,083 | 1.03× |
| Ohio | 15,043 | 1.05× |
| Massachusetts | 12,935 | 1.41× |
| Michigan | 12,884 | 1.06× |
| Virginia | 12,757 | 1.13× |
| Maryland | 10,111 | 1.27× |
| Tennessee | 9,984 | 1.07× |
| Indiana | 9,146 | 1.08× |
| Louisiana | 8,359 | 1.4× |
| Washington | 8,167 | 0.88× |
| Arizona | 7,528 | 0.79× |
| South Carolina | 7,285 | 1.04× |
| Missouri | 6,342 | 0.85× |
| Connecticut | 6,221 | 1.34× |
| Wisconsin | 6,106 | 0.87× |
| Minnesota | 6,055 | 0.91× |
| Kentucky | 5,988 | 1.03× |
| Colorado | 5,747 | 0.78× |
| Alabama | 5,717 | 0.88× |
| Nevada | 5,354 | 1.19× |
| Oklahoma | 4,751 | 0.92× |
| Oregon | 4,629 | 0.87× |
| Mississippi | 4,317 | 1.13× |
| Arkansas | 3,750 | 0.98× |
| Utah | 3,295 | 0.79× |
| Iowa | 2,986 | 0.78× |
| Kansas | 2,780 | 0.76× |
| Washington, District of Columbia | 2,648 | 1.9× |
| West Virginia | 2,059 | 0.95× |
| Hawaii | 1,782 | 0.89× |
| Rhode Island | 1,701 | 1.15× |
| New Hampshire | 1,631 | 0.89× |
| Nebraska | 1,629 | 0.7× |
| Maine | 1,322 | 0.79× |
| New Mexico | 1,271 | 0.55× |
| Delaware | 1,129 | 0.88× |
| Montana | 930 | 0.72× |
| Idaho | 914 | 0.39× |
| South Dakota | 816 | 0.76× |
| North Dakota | 662 | 0.69× |
| Vermont | 651 | 0.8× |
| Alaska | 632 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Fillmore | 32.97× | Music & Radio |
| Home equity | 3.6× | Home & Garden |
| Home construction | 1.85× | Home & Garden |
| Historic site | 4× | Arts & Culture |
| Elsword | 14.63× | Games |
| Litter box | 1.88× | Pets & Animals |
| Guy Fieri | 3.09× | Movies & TV |
| La Jolla | 7.1× | Travel & Leisure |
| Home staging | 3.91× | Home & Garden |
| Guelaguetza | 6.98× | Arts & Culture |
| UK garage | 3.93× | Music & Radio |
| Google Photos | 1.63× | Technology & Electronics |
| Bank account | 1.54× | Business & Career |
| Tezz | 4.36× | Movies & TV |
| Stamp collecting | 2.62× | Home & Garden |
| Keala Settle | 7.74× | Movies & TV |
| JDSU | 1.63× | Business & Career |
| IS (Infinite Stratos) | 2.06× | Literature |
| Kearney, Nebraska | 8.83× | Travel & Leisure |
| Kyokushin | 7.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.38 |
| Career Orientation | POWER | 1.28 |
| Social Media Usage | JOY | 1.27 |
| Indulgence | JOY | 1.24 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.6% |
| Italy | 5.4% |
| Canada | 4.9% |
See Jason Collins audiences in other countries
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Frequently asked questions
How many fans does Jason Collins have in United States?
Jason Collins has an estimated audience of 464,521 people in United States, concentrated in California and Texas.
What is the gender split and age of Jason Collins fans?
40.6% of Jason Collins fans are female, 59.4% are male, with an average age of 36.9 years.
Which brands do Jason Collins fans like most?
Jason Collins fans show strongest brand affinity for The Fillmore (32.97×), Home equity (3.6×), and Home construction (1.85×) over the country average.
Where do Jason Collins fans live in United States?
Jason Collins fans in United States are most concentrated in California (reach 70,533), Texas (reach 43,697), and New York (reach 40,436). These three regions account for the largest share of the active audience.
What other brands do Jason Collins fans also like?
Beyond Jason Collins itself, the audience over-indexes on Home equity (3.6×), Home construction (1.85×), Historic site (4×), and Elsword (14.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jason Collins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.