K-Ci & JoJo Audience in United States
K-Ci & JoJo has an estimated audience of 348,775 people in United States. 58.4% are female, 41.6% are male, average age 43.0. Top brand affinities: Harlow, TV Fanatic, Dog breed, Elsword, Home construction.
Top brand affinities include Harlow, TV Fanatic, Dog breed, with strongest over-indexing on Harlow (27.68× the country average). Demographically, the K-Ci & JoJo audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of K-Ci & JoJo fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.0 |
| Estimated audience size | 348,775 |
Audience persona
The typical K-Ci & JoJo fan in United States is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Harlow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harlow | 27.68× | Travel & Leisure |
| TV Fanatic | 19.76× | Movies & TV |
| Dog breed | 1.52× | Pets & Animals |
| Elsword | 20.54× | Games |
| Home construction | 1.51× | Home & Garden |
| Grinch | 3.48× | Movies & TV |
| John Havlicek | 12.82× | Sports |
| JDSU | 2.47× | Business & Career |
| Litter box | 1.61× | Pets & Animals |
| No Escape (1994 film) | 8.57× | Movies & TV |
| Google Photos | 1.87× | Technology & Electronics |
| Goop | 4.01× | Internet & Social Media |
| Alaskan Husky | 11.31× | Pets & Animals |
| Vocal harmony | 3.15× | Music & Radio |
| Governor of Michigan | 4.97× | Politics & Society |
| Ixtapaluca | 11.38× | Travel & Leisure |
| Buying a House | 4.4× | Home & Garden |
| Historic site | 2.4× | Arts & Culture |
| Lindy Hop | 5.62× | Music & Radio |
| Sukhoi | 26.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.62 |
| Risk Appetite | THRILL | 1.79 |
| Urban Lifestyle | OPEN | 1.3 |
| Tradition | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.25 |
| Extroversion | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.2% |
| Japan | 5.8% |
| United Kingdom | 5.0% |
See K-Ci & JoJo audiences in other countries
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- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for K-Ci & JoJo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.