Kobe Bryant Audience in United States

Kobe Bryant logo

Kobe Bryant has an estimated audience of 4,585,417 people in United States. 42.5% are female, 57.5% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: LeBron James, Los Angeles Lakers, Golden State Warriors, NBA, Michael Jordan.

The average Kobe Bryant fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LeBron James, Los Angeles Lakers, Golden State Warriors, with strongest over-indexing on LeBron James (5.69× the country average). Demographically, the Kobe Bryant audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kobe Bryant fans

Demographic split for Kobe Bryant audience in United States
MetricValue
Female42.5%
Male57.5%
Average age30.7
Estimated audience size4,585,417

Audience persona

The typical Kobe Bryant fan in United States is more male, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for LeBron James.

Top regions in United States

Top regions ranked by reach for Kobe Bryant in United States
RegionReachAffinity
California704,0181.4×
Texas457,2781.16×
Florida308,7360.99×
New York301,1771.18×
Georgia183,3371.3×
Illinois167,1711.09×
Pennsylvania164,7371.07×
North Carolina154,1231.12×
Ohio146,7991.04×
New Jersey134,3191.15×
Michigan125,9491.05×
Arizona124,9041.33×
Maryland121,0411.54×
Virginia120,9061.08×
Tennessee101,5191.1×
Alabama94,8761.48×
Massachusetts93,7091.04×
Indiana92,2981.1×
Washington88,7400.96×
South Carolina74,4811.08×
Louisiana73,8681.25×
Missouri71,6810.97×
Minnesota62,3850.95×
Wisconsin61,9760.9×
Kentucky59,6391.04×
Colorado59,5660.82×
Oklahoma52,9561.04×
Nevada52,3651.18×
Mississippi48,3621.28×
Connecticut47,2651.03×
Oregon43,9340.84×
Arkansas37,5350.99×
Iowa33,4840.89×
Utah32,8820.8×
Kansas32,8600.91×
New Mexico20,2810.88×
Nebraska20,1770.88×
Hawaii19,5280.99×
West Virginia18,3530.86×
Idaho16,1850.7×
Washington, District of Columbia13,5370.98×
Delaware13,0461.03×
New Hampshire12,7210.7×
Rhode Island12,4220.85×
Maine10,4440.64×
South Dakota8,8880.84×
Montana8,4520.66×
Alaska8,4280.86×
North Dakota7,5270.8×
Vermont4,5060.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kobe Bryant audience
BrandAffinityCategory
LeBron James5.69×Sports
Los Angeles Lakers4.91×Sports
Golden State Warriors4.67×Sports
NBA2.3×Sports
Michael Jordan6.09×Sports
Chicago Bulls4.6×Sports
NBA playoffs3.37×Sports
Oklahoma City Thunder3.36×Sports
Funny Videos4.28×Internet & Social Media
NBA Finals2.63×Sports
Kevin Durant5.03×Sports
Basketball1.52×Sports
Real Madrid C.F.2.34×Sports
FIFA World Cup1.88×Sports
Super Bowl2.44×Sports
College basketball2.55×Sports
Miami Heat3.02×Sports
Sneaker collecting2.9×Fashion & Accessoires
Boston Celtics2.9×Sports
Minnesota Timberwolves3.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kobe Bryant audience
TraitClusterScore
Luxury OrientationPREMIUM2.77
LGBTQ+ IdentityOPEN1.8
Risk AppetiteTHRILL1.64
Early Adopter MentalityPOWER1.45
Sports ActivityPOWER1.04
Design AffinityPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Kobe Bryant
CountryShare
United States42.1%
China4.6%
Brazil4.5%

See Kobe Bryant audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kobe Bryant have in United States?

Kobe Bryant has an estimated audience of 4,585,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Kobe Bryant fans?

42.5% of Kobe Bryant fans are female, 57.5% are male, with an average age of 30.7 years.

Which brands do Kobe Bryant fans like most?

Kobe Bryant fans show strongest brand affinity for LeBron James (5.69×), Los Angeles Lakers (4.91×), and Golden State Warriors (4.67×) over the country average.

Where do Kobe Bryant fans live in United States?

Kobe Bryant fans in United States are most concentrated in California (reach 704,018), Texas (reach 457,278), and Florida (reach 308,736). These three regions account for the largest share of the active audience.

What other brands do Kobe Bryant fans also like?

Beyond Kobe Bryant itself, the audience over-indexes on Los Angeles Lakers (4.91×), Golden State Warriors (4.67×), NBA (2.3×), and Michael Jordan (6.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobe Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.