Rascasse Audience Intelligence

Kobe Bryant Audience in United States

A data profile of the people who buy, follow and care about Kobe Bryant in United States — modelled from more than twelve digital signal sources. Kobe Bryant has an estimated audience of 4,501,502 people in United States.

#77among Basketball in United States#845among Person in United States#624in Sports

The average Kobe Bryant fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LeBron James, Los Angeles Lakers, Golden State Warriors, with strongest over-indexing on LeBron James (5.69× the country average).

Demographically, the Kobe Bryant audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kobe Bryant fan in United States is more male, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for LeBron James.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kobe Bryant profile in United States.

Audience size
4.5M
in United States
Gender
42.5%♀
57.5% male
Age
30.7
average years
Country rank
#7298
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kobe Bryant fans

42.5% are female, 57.5% are male, average age 30.7.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Kobe Bryant audience in United States
MetricValue
Female42.5%
Male57.5%
Average age30.7
Estimated audience size4,501,502
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Kobe Bryant audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Kobe Bryant audience comes from United States.

Worldwide audience distribution share by country for Kobe Bryant
CountryShare
United States40.9%
Brazil4.9%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kobe Bryant audience in United States is strongest.

Fig. 05

Top regions by affinity

Kobe Bryant fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.41×
02Alabama~90K1.41×
03California~700K1.33×
04Mississippi~50K1.33×
05Georgia~200K1.26×
06Louisiana~70K1.25×
07Arizona~100K1.24×
08Nevada~50K1.17×
09New Jersey~100K1.15×
10Texas~400K1.13×
11New York~300K1.12×
12North Carolina~200K1.11×
13Indiana~90K1.11×
14South Carolina~80K1.10×
15Oklahoma~60K1.10×
16Illinois~200K1.08×
17Pennsylvania~200K1.07×
18Kentucky~60K1.07×
19Delaware~10K1.07×
20Michigan~100K1.06×
21Tennessee~100K1.06×
22Virginia~100K1.04×
23Arkansas~40K1.04×
24Ohio~100K1.03×
25Connecticut~50K1.02×
26Hawaii~20K0.99×
27Massachusetts~90K0.98×
28Missouri~70K0.97×
29Florida~300K0.94×
30Washington~90K0.94×
31Washington, District of Columbia~10K0.94×
32South Dakota~10K0.94×
33Kansas~30K0.93×
34New Mexico~20K0.92×
35Minnesota~60K0.91×
36Nebraska~20K0.91×
37North Dakota~9K0.91×
38West Virginia~20K0.90×
39Alaska~9K0.90×
40Wisconsin~60K0.89×
41Iowa~30K0.89×
42Rhode Island~10K0.89×
43Oregon~40K0.84×
44Utah~30K0.82×
45Colorado~60K0.79×
46Idaho~20K0.77×
47Montana~9K0.74×
48New Hampshire~10K0.72×
49Maine~10K0.68×
50Vermont~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Kobe Bryant, United States
0.63×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kobe Bryant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kobe Bryant audience
#·InterestCategoryAffinity×
01Michael JordanSports6.09×
02LeBron JamesSports5.69×
03Los Angeles LakersSports4.91×
04Luka DončićSports4.77×
05Golden State WarriorsSports4.67×
06Chicago BullsSports4.60×
07Carmelo AnthonySports4.39×
08Funny VideosInternet & Social Media4.28×
09NBA playoffsSports3.37×
10Oklahoma City ThunderSports3.36×
11Miami HeatSports3.02×
12Sneaker collectingFashion & Accessoires2.90×
13WNBASports2.73×
14NBA FinalsSports2.63×
15College basketballSports2.55×
16Super BowlSports2.44×
17Real Madrid C.F.Sports2.34×
18NBASports2.30×
19FIFA World CupSports1.88×
20BasketballSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kobe Bryant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kobe Bryant audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.18×
MindfulnessBALANCE1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kobe Bryant audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
Convenience OrientationPREMIUM0.56×
Community OrientationOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kobe Bryant have in United States?

Kobe Bryant has an estimated audience of 4,501,502 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kobe Bryant fans?

42.5% of Kobe Bryant fans are female, 57.5% are male, with an average age of 30.7 years.

03

Which brands do Kobe Bryant fans like most?

Kobe Bryant fans show strongest brand affinity for LeBron James (5.69×), Los Angeles Lakers (4.91×), and Golden State Warriors (4.67×) over the country average.

04

Where do Kobe Bryant fans live in United States?

Kobe Bryant fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kobe Bryant fans also like?

Beyond Kobe Bryant itself, the audience over-indexes on Los Angeles Lakers (4.91×), Golden State Warriors (4.67×), NBA (2.3×), and Chicago Bulls (4.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kobe Bryant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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