Lawrence, Kansas Audience in United States

Lawrence, Kansas logo

Lawrence, Kansas has an estimated audience of 469,218 people in United States. 58.7% are female, 41.3% are male, average age 37.8. Top regions: Kansas, Missouri, Texas. Top brand affinities: WFTS-TV, JTG, Cockpit, ABC TV, JR Aquino.

The average Lawrence, Kansas fan in United States is 37.8 years old, more female, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Texas. Top brand affinities include WFTS-TV, JTG, Cockpit, with strongest over-indexing on WFTS-TV (1.69× the country average). Demographically, the Lawrence, Kansas audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Lawrence, Kansas fans

Demographic split for Lawrence, Kansas audience in United States
MetricValue
Female58.7%
Male41.3%
Average age37.8
Estimated audience size469,218

Audience persona

The typical Lawrence, Kansas fan in United States is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for WFTS-TV.

Top regions in United States

Top regions ranked by reach for Lawrence, Kansas in United States
RegionReachAffinity
Kansas56,58915.3×
Missouri24,1083.19×
Texas21,5040.53×
California19,5830.38×
Oklahoma11,4322.19×
Illinois11,3040.72×
Colorado10,8201.46×
Florida10,0820.32×
New York9,3920.36×
Nebraska7,9313.37×
Iowa7,0441.82×
Arizona5,5710.58×
Minnesota5,5690.83×
North Carolina5,5280.39×
Ohio5,4420.38×
Arkansas5,1101.32×
Pennsylvania5,0070.32×
Georgia4,9690.34×
Washington4,8770.52×
Virginia4,8750.43×
Indiana4,8650.57×
Massachusetts4,8110.52×
Tennessee4,7000.5×
Michigan4,4850.37×
Wisconsin4,1590.59×
New Jersey3,4000.28×
Oregon3,0700.57×
Kentucky2,9180.5×
Utah2,6750.64×
Maryland2,5400.31×
Louisiana2,5040.41×
Alabama2,3800.36×
South Carolina2,2630.32×
Nevada1,8600.41×
South Dakota1,7851.65×
New Mexico1,7280.73×
Connecticut1,5560.33×
Mississippi1,5200.39×
Idaho1,3520.57×
Montana9630.74×
North Dakota8850.92×
Washington, District of Columbia8610.61×
New Hampshire8110.44×
West Virginia7630.35×
Wyoming7561.09×
Hawaii5750.29×
Maine5380.32×
Alaska5160.51×
Rhode Island4700.31×
Vermont3270.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawrence, Kansas audience
BrandAffinityCategory
WFTS-TV1.69×Movies & TV
JTG8.92×Sports
Cockpit1.54×Travel & Leisure
ABC TV1.61×Movies & TV
JR Aquino3.13×
Shelby Foote1.86×Literature
Finding Your Roots1.56×Movies & TV
John Stuart Mill2.15×Politics & Society
Iyanla Vanzant1.59×Business & Career
Roy Wood, Jr.1.53×Movies & TV
Jumia1.51×Fashion & Accessoires
Monroe Carell Jr. Children's Hospital at Vanderbilt1.59×Travel & Leisure
richard speight jr1.61×Movies & TV
ixigo1.66×Travel & Leisure
Glassmen Drum and Bugle Corps2.09×Music & Radio
D3.js1.78×Technology & Electronics
Southwind Drum and Bugle Corps2.88×Music & Radio
The Bugaboos1.76×Travel & Leisure
Caesary1.51×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawrence, Kansas audience
TraitClusterScore
DIY MentalityTHRILL1.21
Career OrientationPOWER1.18
Community OrientationOPEN1.15
Early Adopter MentalityPOWER1.09
Family OrientationCONSERVATISM1.09
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Lawrence, Kansas
CountryShare
United States90.3%
Italy2.5%
Germany1.8%

See Lawrence, Kansas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Lawrence, Kansas have in United States?

Lawrence, Kansas has an estimated audience of 469,218 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Lawrence, Kansas fans?

58.7% of Lawrence, Kansas fans are female, 41.3% are male, with an average age of 37.8 years.

Which brands do Lawrence, Kansas fans like most?

Lawrence, Kansas fans show strongest brand affinity for WFTS-TV (1.69×), JTG (8.92×), and Cockpit (1.54×) over the country average.

Where do Lawrence, Kansas fans live in United States?

Lawrence, Kansas fans in United States are most concentrated in Kansas (reach 56,589), Missouri (reach 24,108), and Texas (reach 21,504). These three regions account for the largest share of the active audience.

What other brands do Lawrence, Kansas fans also like?

Beyond Lawrence, Kansas itself, the audience over-indexes on JTG (8.92×), Cockpit (1.54×), ABC TV (1.61×), and JR Aquino (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawrence, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.