Lightning McQueen Audience in United States

Lightning McQueen logo

Lightning McQueen has an estimated audience of 378,640 people in United States. 60.1% are female, 39.9% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Dog breed, Home construction, The Historian.

The average Lightning McQueen fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Dog breed, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Lightning McQueen audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Lightning McQueen fans

Demographic split for Lightning McQueen audience in United States
MetricValue
Female60.1%
Male39.9%
Average age30.3
Estimated audience size378,640

Audience persona

The typical Lightning McQueen fan in United States is more female, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Lightning McQueen in United States
RegionReachAffinity
California60,7661.46×
Texas47,9371.47×
Florida25,0500.98×
New York16,4380.78×
Illinois12,9971.03×
North Carolina12,3891.09×
Georgia12,2491.05×
Pennsylvania12,1410.95×
Ohio11,3610.97×
Arizona10,8331.4×
Michigan9,5700.97×
Virginia8,7640.95×
Washington8,3451.1×
Tennessee8,3241.1×
New Jersey7,9950.83×
Indiana7,3731.07×
Massachusetts6,4250.86×
Missouri6,3681.04×
Colorado6,1521.03×
Utah6,1101.8×
Maryland5,6140.86×
South Carolina5,5980.98×
Wisconsin5,3380.94×
Kentucky5,0751.07×
Oklahoma5,0591.2×
Alabama4,9950.94×
Minnesota4,7690.88×
Louisiana4,7250.97×
Oregon4,5341.04×
Nevada4,4061.2×
Kansas3,3191.11×
Connecticut3,3090.87×
Arkansas3,1771.02×
Iowa3,1721.02×
Mississippi2,9960.96×
New Mexico2,4631.3×
Idaho2,2201.17×
Nebraska1,9771.04×
West Virginia1,7150.97×
Hawaii1,5750.97×
New Hampshire1,1480.77×
Maine9690.71×
Rhode Island9170.76×
Montana9110.87×
South Dakota8710.99×
Delaware7630.73×
North Dakota7410.95×
Washington, District of Columbia6670.59×
Alaska5870.72×
Wyoming4610.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightning McQueen audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Dog breed1.71×Pets & Animals
Home construction1.79×Home & Garden
The Historian16.48×Literature
Saving2.44×Business & Career
Eurail16.57×Cars & Mobility
Panama2.53×Travel & Leisure
Mortgage insurance2.74×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Arnold Palmer3.43×Sports
Isla Holbox12.38×Travel & Leisure
Boogie-woogie (dance)7.71×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Temple Grandin2.98×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightning McQueen audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Luxury OrientationPREMIUM1.85
Family OrientationCONSERVATISM1.58
ExtroversionTHRILL1.37
Price SensitivityPREMIUM1.2
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Lightning McQueen
CountryShare
United States24.5%
Canada21.0%
Mexico8.4%

See Lightning McQueen audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Lightning McQueen have in United States?

Lightning McQueen has an estimated audience of 378,640 people in United States, concentrated in California and Texas.

What is the gender split and age of Lightning McQueen fans?

60.1% of Lightning McQueen fans are female, 39.9% are male, with an average age of 30.3 years.

Which brands do Lightning McQueen fans like most?

Lightning McQueen fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Dog breed (1.71×) over the country average.

Where do Lightning McQueen fans live in United States?

Lightning McQueen fans in United States are most concentrated in California (reach 60,766), Texas (reach 47,937), and Florida (reach 25,050). These three regions account for the largest share of the active audience.

What other brands do Lightning McQueen fans also like?

Beyond Lightning McQueen itself, the audience over-indexes on Google Home (11.64×), Dog breed (1.71×), Home construction (1.79×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightning McQueen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.