Rascasse Audience Intelligence

London Heathrow Airport Audience in United States

A data profile of the people who buy, follow and care about London Heathrow Airport in United States — modelled from more than twelve digital signal sources. London Heathrow Airport has an estimated audience of 325,934 people in United States.

#42among Airport in United States#5370among POI in United States#3823in Travel & Leisure

The average London Heathrow Airport fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include London City Airport, Sabiha Gökçen International Airport, The Hollywood Gossip, with strongest over-indexing on London City Airport (274.86× the country average).

Demographically, the London Heathrow Airport audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical London Heathrow Airport fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for London City Airport.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Heathrow Airport profile in United States.

Audience size
326K
in United States
Gender
60.8%♀
39.2% male
Age
41.9
average years
Country rank
#46295
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London Heathrow Airport fans

60.8% are female, 39.2% are male, average age 41.9.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for London Heathrow Airport audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.9
Estimated audience size325,934
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the London Heathrow Airport audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4923%
50+28%
Fig. 04

Worldwide distribution

5.7%

of the worldwide London Heathrow Airport audience comes from United States.

Worldwide audience distribution share by country for London Heathrow Airport
CountryShare
United Kingdom37.6%
China27.4%
United States5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Heathrow Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

London Heathrow Airport fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.77×
02Utah~4K1.43×
03Virginia~10K1.40×
04Washington~9K1.36×
05Florida~30K1.30×
06North Carolina~10K1.29×
07Wisconsin~6K1.23×
08Texas~30K1.18×
09Massachusetts~7K1.16×
10California~40K1.15×
11Illinois~10K1.12×
12Pennsylvania~10K1.09×
13Tennessee~7K1.08×
14Colorado~6K1.08×
15Nevada~3K1.06×
16New York~20K1.04×
17Oregon~4K1.03×
18Maine~1K1.03×
19Hawaii~1K1.02×
20Washington, District of Columbia~1K1.02×
21Alaska<1K1.02×
22Arizona~7K1.01×
23Maryland~6K1.00×
24South Carolina~5K1.00×
25Delaware<1K1.00×
26New Jersey~8K0.98×
27Montana<1K0.98×
28Vermont<1K0.98×
29West Virginia~1K0.97×
30New Hampshire~1K0.97×
31Rhode Island~1K0.96×
32North Dakota<1K0.96×
33Kentucky~4K0.95×
34Connecticut~3K0.95×
35Idaho~2K0.95×
36South Dakota<1K0.95×
37Oklahoma~3K0.93×
38New Mexico~2K0.93×
39Arkansas~2K0.91×
40Kansas~2K0.91×
41Minnesota~4K0.90×
42Iowa~2K0.90×
43Nebraska~1K0.90×
44Louisiana~4K0.89×
45Mississippi~2K0.89×
46Missouri~5K0.87×
47Alabama~4K0.86×
48Ohio~8K0.84×
49Michigan~7K0.83×
50Indiana~5K0.83×
Fig. 06

Affinity by region

Affinity by region — London Heathrow Airport, United States
0.83×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Heathrow Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Heathrow Airport audience
#·InterestCategoryAffinity×
01Sabiha Gökçen International AirportTravel & Leisure330.18×
02London City AirportTravel & Leisure274.86×
03London Heathrow Terminal 5Travel & Leisure191.73×
04Newcastle AirportTravel & Leisure189.02×
05Bowlers JournalSports178.42×
06STAR TVMovies & TV153.07×
07American Holistic Nurses AssociationKids & Family144.63×
08Pegasus AirlinesTravel & Leisure95.04×
09Road IDTechnology & Electronics81.96×
10Berlin Tegel AirportTravel & Leisure68.85×
11Petra UniversityBusiness & Career57.42×
12The Hollywood GossipMovies & TV51.61×
13Media Take OutInternet & Social Media20.07×
14Generations (South African TV series)Movies & TV17.37×
15Turkish AirlinesTravel & Leisure16.80×
16Bryce HarperSports11.07×
17Lindsey VonnSports5.82×
18LondonTravel & Leisure3.50×
19southwest airlinesTravel & Leisure3.15×
20American AirlinesTravel & Leisure2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Heathrow Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Heathrow Airport audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.51×
Luxury OrientationPREMIUM1.40×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Heathrow Airport audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.02×
Pet OwnershipJOY1.03×
Risk AppetiteTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does London Heathrow Airport have in United States?

London Heathrow Airport has an estimated audience of 325,934 people in United States, concentrated in California and Texas.

02

What is the gender split and age of London Heathrow Airport fans?

60.8% of London Heathrow Airport fans are female, 39.2% are male, with an average age of 41.9 years.

03

Which brands do London Heathrow Airport fans like most?

London Heathrow Airport fans show strongest brand affinity for London City Airport (274.86×), Sabiha Gökçen International Airport (330.18×), and The Hollywood Gossip (51.61×) over the country average.

04

Where do London Heathrow Airport fans live in United States?

London Heathrow Airport fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do London Heathrow Airport fans also like?

Beyond London Heathrow Airport itself, the audience over-indexes on Sabiha Gökçen International Airport (330.18×), The Hollywood Gossip (51.61×), London Heathrow Terminal 5 (191.73×), and Bowlers Journal (178.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See London Heathrow Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for London Heathrow Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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