Louis C.K. Audience in United States

Louis C.K. logo

Louis C.K. has an estimated audience of 1,366,354 people in United States. 43.8% are female, 56.2% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Lizzy Caplan, Friends, Michael B. Jordan, Ellie Kemper, Lake Bell.

The average Louis C.K. fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lizzy Caplan, Friends, Michael B. Jordan, with strongest over-indexing on Lizzy Caplan (18.41× the country average). Demographically, the Louis C.K. audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Comedian

Demographics of Louis C.K. fans

Demographic split for Louis C.K. audience in United States
MetricValue
Female43.8%
Male56.2%
Average age39.2
Estimated audience size1,366,354

Audience persona

The typical Louis C.K. fan in United States is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lizzy Caplan.

Top regions in United States

Top regions ranked by reach for Louis C.K. in United States
RegionReachAffinity
California190,5971.27×
New York117,8341.54×
Texas102,2920.87×
Florida79,2110.86×
Illinois51,6411.13×
Pennsylvania49,1141.07×
Ohio41,4450.98×
Massachusetts41,3811.54×
New Jersey38,4471.11×
Washington36,3171.33×
North Carolina35,9260.87×
Michigan33,8380.95×
Georgia32,9620.78×
Virginia30,9880.93×
Colorado27,8291.29×
Arizona27,4370.98×
Tennessee23,2650.85×
Indiana23,1820.93×
Oregon21,4681.37×
Missouri21,3280.97×
Minnesota21,2351.08×
Wisconsin21,0801.03×
Maryland20,2840.86×
Connecticut16,5361.21×
South Carolina15,4320.75×
Kentucky14,5450.85×
Utah13,7071.12×
Louisiana13,2680.75×
Alabama12,7690.67×
Oklahoma12,7630.84×
Nevada12,7550.97×
Iowa10,6340.94×
Kansas10,1550.94×
Arkansas8,4000.75×
New Hampshire6,8631.27×
Idaho6,8381×
Mississippi6,4160.57×
Maine6,1521.26×
Nebraska6,1150.89×
New Mexico6,0000.88×
Washington, District of Columbia5,7281.39×
Rhode Island5,0051.15×
West Virginia4,8090.76×
Hawaii4,7960.82×
Montana4,2901.13×
Vermont3,2451.35×
Alaska2,9731.02×
Delaware2,8930.77×
North Dakota2,4910.89×
South Dakota2,3040.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louis C.K. audience
BrandAffinityCategory
Lizzy Caplan18.41×Movies & TV
Friends2.83×Movies & TV
Michael B. Jordan6.18×Movies & TV
Ellie Kemper17.36×Movies & TV
Lake Bell21.18×Movies & TV
Dax Shepard12.73×Movies & TV
Conan O’Brien12.73×Music & Radio
Euphoria1.64×Movies & TV
Adam Sandler4.25×Movies & TV
Lin-Manuel Miranda8.65×Movies & TV
Robin Williams5.94×Movies & TV
Rainbow Shop11.72×Shopping
Dane Cook14.59×Movies & TV
Owen Wilson7.24×Movies & TV
Patton Oswalt11.01×Movies & TV
Jordan Peele8.13×Movies & TV
Debbie Allen13.65×Movies & TV
Bill Cosby4.66×Music & Radio
Nate Bargatze4.07×Music & Radio
Bobby Moynihan18.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louis C.K. audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
Risk AppetiteTHRILL1.99
Community OrientationOPEN1.37
ExtroversionTHRILL1.37
Design AffinityPREMIUM1.33
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Louis C.K.
CountryShare
United States53.2%
Canada6.4%
United Kingdom5.5%

See Louis C.K. audiences in other countries

More Comedian audiences in United States

Frequently asked questions

How many fans does Louis C.K. have in United States?

Louis C.K. has an estimated audience of 1,366,354 people in United States, concentrated in California and New York.

What is the gender split and age of Louis C.K. fans?

43.8% of Louis C.K. fans are female, 56.2% are male, with an average age of 39.2 years.

Which brands do Louis C.K. fans like most?

Louis C.K. fans show strongest brand affinity for Lizzy Caplan (18.41×), Friends (2.83×), and Michael B. Jordan (6.18×) over the country average.

Where do Louis C.K. fans live in United States?

Louis C.K. fans in United States are most concentrated in California (reach 190,597), New York (reach 117,834), and Texas (reach 102,292). These three regions account for the largest share of the active audience.

What other brands do Louis C.K. fans also like?

Beyond Louis C.K. itself, the audience over-indexes on Friends (2.83×), Michael B. Jordan (6.18×), Ellie Kemper (17.36×), and Lake Bell (21.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louis C.K.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.