A data profile of the people who buy, follow and care about Louis C.K. in United States — modelled from more than twelve digital signal sources. Louis C.K. has an estimated audience of 1,375,389 people in United States.
The average Louis C.K. fan in United States is 39.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Lizzy Caplan, Lake Bell, Ellie Kemper, with strongest over-indexing on Lizzy Caplan (18.41× the country average).
Demographically, the Louis C.K. audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Louis C.K. fan in United States is more male, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lizzy Caplan.
The key figures that characterise the Louis C.K. profile in United States.
43.8% are female, 56.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 39.2 |
| Estimated audience size | 1,375,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Louis C.K. audience comes from United States.
| Country | Share |
|---|---|
| United States | 53.1% |
| Canada | 6.1% |
| United Kingdom | 5.6% |
Where the Louis C.K. audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~40K | 1.49× | |
| 02 | New York | ~100K | 1.46× | |
| 03 | Washington, District of Columbia | ~6K | 1.38× | |
| 04 | Oregon | ~20K | 1.37× | |
| 05 | Washington | ~40K | 1.34× | |
| 06 | Vermont | ~3K | 1.31× | |
| 07 | Connecticut | ~20K | 1.30× | |
| 08 | New Hampshire | ~7K | 1.26× | |
| 09 | Colorado | ~30K | 1.25× | |
| 10 | Maine | ~6K | 1.24× | |
| 11 | California | ~200K | 1.21× | |
| 12 | New Jersey | ~40K | 1.18× | |
| 13 | Rhode Island | ~5K | 1.16× | |
| 14 | Minnesota | ~20K | 1.14× | |
| 15 | Montana | ~4K | 1.11× | |
| 16 | Utah | ~10K | 1.10× | |
| 17 | Illinois | ~50K | 1.08× | |
| 18 | Alaska | ~3K | 1.06× | |
| 19 | Pennsylvania | ~50K | 1.04× | |
| 20 | Wisconsin | ~20K | 1.04× | |
| 21 | Michigan | ~40K | 1.02× | |
| 22 | Idaho | ~7K | 1.02× | |
| 23 | Hawaii | ~6K | 1.00× | |
| 24 | Ohio | ~40K | 0.98× | |
| 25 | Maryland | ~20K | 0.97× | |
| 26 | Nevada | ~10K | 0.97× | |
| 27 | Missouri | ~20K | 0.96× | |
| 28 | Iowa | ~10K | 0.96× | |
| 29 | Arizona | ~30K | 0.94× | |
| 30 | Kansas | ~10K | 0.94× | |
| 31 | North Dakota | ~3K | 0.94× | |
| 32 | New Mexico | ~6K | 0.92× | |
| 33 | Virginia | ~30K | 0.91× | |
| 34 | Indiana | ~20K | 0.91× | |
| 35 | Kentucky | ~20K | 0.91× | |
| 36 | Nebraska | ~6K | 0.91× | |
| 37 | Delaware | ~3K | 0.88× | |
| 38 | Tennessee | ~20K | 0.85× | |
| 39 | West Virginia | ~5K | 0.85× | |
| 40 | Florida | ~80K | 0.84× | |
| 41 | North Carolina | ~30K | 0.84× | |
| 42 | Oklahoma | ~10K | 0.84× | |
| 43 | South Dakota | ~3K | 0.83× | |
| 44 | Texas | ~100K | 0.82× | |
| 45 | Georgia | ~30K | 0.82× | |
| 46 | Louisiana | ~10K | 0.81× | |
| 47 | Arkansas | ~9K | 0.79× | |
| 48 | South Carolina | ~20K | 0.76× | |
| 49 | Alabama | ~10K | 0.71× | |
| 50 | Mississippi | ~7K | 0.64× |
The strongest cross-interests of the Louis C.K. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lake Bell | Movies & TV | 21.18× | ||
| 02 | Lizzy Caplan | Movies & TV | 18.41× | ||
| 03 | Bobby Moynihan | Movies & TV | 18.07× | ||
| 04 | Ellie Kemper | Movies & TV | 17.36× | ||
| 05 | Dane Cook | Movies & TV | 14.59× | ||
| 06 | Debbie Allen | Movies & TV | 13.65× | ||
| 07 | Dax Shepard | Movies & TV | 12.73× | ||
| 08 | Conan O’Brien | Music & Radio | 12.73× | ||
| 09 | Rainbow Shop | Shopping | 11.72× | ||
| 10 | Patton Oswalt | Movies & TV | 11.01× | ||
| 11 | Lin-Manuel Miranda | Movies & TV | 8.65× | ||
| 12 | Jordan Peele | Movies & TV | 8.13× | ||
| 13 | Owen Wilson | Movies & TV | 7.24× | ||
| 14 | Michael B. Jordan | Movies & TV | 6.18× | ||
| 15 | Robin Williams | Movies & TV | 5.94× | ||
| 16 | Bill Cosby | Music & Radio | 4.66× | ||
| 17 | Amy Schumer | Movies & TV | 4.59× | ||
| 18 | Adam Sandler | Movies & TV | 4.25× | ||
| 19 | Nate Bargatze | Music & Radio | 4.07× | ||
| 20 | Mitch McConnell | Politics & Society | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Sustainability | BALANCE | 1.12× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.93× | |
| Extroversion | THRILL | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× |
Louis C.K. has an estimated audience of 1,375,389 people in United States, concentrated in California and New York.
43.8% of Louis C.K. fans are female, 56.2% are male, with an average age of 39.2 years.
Louis C.K. fans show strongest brand affinity for Lizzy Caplan (18.41×), Lake Bell (21.18×), and Ellie Kemper (17.36×) over the country average.
Louis C.K. fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Louis C.K. itself, the audience over-indexes on Lake Bell (21.18×), Ellie Kemper (17.36×), Dax Shepard (12.73×), and Michael B. Jordan (6.18×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Louis C.K.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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