Lubbock, Texas Audience in United States
Lubbock, Texas has an estimated audience of 1,450,994 people in United States. 57.9% are female, 42.1% are male, average age 37.7. Top brand affinities: Nebraska, Diane Sawyer, Israeli cuisine, Cockpit, Omaha Storm Chasers.
Top brand affinities include Nebraska, Diane Sawyer, Israeli cuisine, with strongest over-indexing on Nebraska (3.62× the country average). Demographically, the Lubbock, Texas audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Travel & Leisure · Type: POI
Demographics of Lubbock, Texas fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.7 |
| Estimated audience size | 1,450,994 |
Audience persona
The typical Lubbock, Texas fan in United States is more female, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Nebraska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 3.62× | Travel & Leisure |
| Diane Sawyer | 1.85× | Movies & TV |
| Israeli cuisine | 1.81× | Food & Beverages |
| Cockpit | 1.69× | Travel & Leisure |
| Omaha Storm Chasers | 3.09× | Sports |
| George Mikan | 2.31× | Sports |
| JBS USA | 1.8× | Food & Beverages |
| James Stewart, Jr. | 2.44× | Sports |
| Caesarea | 1.87× | Travel & Leisure |
| Ub Iwerks | 1.96× | Literature |
| I-Witness | 3.32× | Movies & TV |
| Jbc | 1.71× | Kids & Family |
| Droop-E | 2.45× | Music & Radio |
| St Matthew Passion | 1.55× | |
| Rafael Lovato Jr. | 1.83× | Sports |
| Naval Air Engineering Station Lakehurst | 3.12× | |
| Alexandr Dolgopolov | 2.75× | Sports |
| Brive-la-Gaillarde | 1.53× | |
| Alsancak | 2.19× | |
| Liceo de Cagayan University | 2.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.14 |
| Tradition | CONSERVATISM | 1.08 |
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.08 |
| Risk Appetite | THRILL | 1.06 |
| Community Orientation | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.3% |
| Canada | 1.0% |
| Germany | 1.0% |
See Lubbock, Texas audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
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- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lubbock, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.