Lucius Audience in United States
Lucius has an estimated audience of 229,896 people in United States. 57.5% are female, 42.5% are male, average age 46.0. Top brand affinities: JibJab, Historic site, Dog breed, Staycation, Celtic mythology.
Top brand affinities include JibJab, Historic site, Dog breed, with strongest over-indexing on JibJab (11.72× the country average). Demographically, the Lucius audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lucius fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 46.0 |
| Estimated audience size | 229,896 |
Audience persona
The typical Lucius fan in United States is more female, around 46.0 years old, with strong Tradition tendencies and a notable affinity for JibJab.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JibJab | 11.72× | Internet & Social Media |
| Historic site | 6.72× | Arts & Culture |
| Dog breed | 1.66× | Pets & Animals |
| Staycation | 3.77× | Home & Garden |
| Celtic mythology | 9.95× | Arts & Culture |
| Whataburger | 1.73× | Food & Beverages |
| Scratching post | 8.97× | Pets & Animals |
| The Streets | 21.82× | Music & Radio |
| Yahoo Sports Fantasy | 6.45× | |
| Nationality | 1.93× | Politics & Society |
| Regional styles of Mexican music | 2.52× | Music & Radio |
| Home equity | 1.68× | Home & Garden |
| KiwiCo | 5.8× | Kids & Family |
| Cass County, Missouri | 7.99× | Travel & Leisure |
| Guy Fieri | 2.95× | Movies & TV |
| Wedgwood | 12× | Home & Garden |
| Sinaloa | 2.45× | Travel & Leisure |
| Mukluk | 19.03× | Fashion & Accessoires |
| Monogram | 2.4× | Home & Garden |
| REC TEC Grills | 11.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Community Orientation | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.43 |
| Mindfulness | BALANCE | 1.3 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Netherlands | 8.9% |
| Brazil | 7.0% |
See Lucius audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lucius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.