Macramé Audience in United States

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Macramé has an estimated audience of 2,839,583 people in United States. 88.6% are female, 11.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Product design.

The average Macramé fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Macramé audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Macramé fans

Demographic split for Macramé audience in United States
MetricValue
Female88.6%
Male11.4%
Average age38.5
Estimated audience size2,839,583

Audience persona

The typical Macramé fan in United States is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Macramé in United States
RegionReachAffinity
California279,8360.9×
Texas202,4760.83×
Florida160,3700.83×
New York131,1010.83×
Pennsylvania94,1520.98×
Ohio81,6490.93×
Illinois80,5080.85×
North Carolina78,8150.92×
Michigan76,3971.03×
Washington69,7901.23×
Georgia68,0550.78×
Virginia62,2960.9×
Indiana59,0301.14×
Tennessee53,9810.95×
Colorado53,7641.2×
Arizona52,1290.9×
Missouri51,6721.13×
Massachusetts50,6280.9×
New Jersey49,4670.68×
Minnesota45,5731.12×
Oregon44,6401.37×
Wisconsin43,3041.01×
Oklahoma37,3691.19×
Maryland36,4270.75×
Kentucky35,5471×
South Carolina34,7980.81×
Utah32,7981.29×
Alabama31,3290.79×
Iowa28,6951.23×
Louisiana28,3190.77×
Arkansas25,9591.11×
Kansas25,1191.12×
Connecticut23,4260.82×
Nevada21,7570.79×
Idaho19,4781.37×
Nebraska16,1261.13×
Mississippi16,1240.69×
West Virginia14,4981.1×
New Mexico13,5760.95×
Maine12,3751.22×
Hawaii11,9590.98×
New Hampshire11,7771.05×
Montana9,7981.24×
Alaska8,4191.39×
Washington, District of Columbia7,9010.93×
Rhode Island7,8860.87×
South Dakota7,1391.09×
North Dakota6,2661.07×
Delaware5,2530.67×
Vermont5,1601.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macramé audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Product design2.03×Business & Career
Eurail16.57×Cars & Mobility
Stamp collecting3.3×Home & Garden
UK garage3.25×Music & Radio
Parral, Chihuahua8.87×Travel & Leisure
Janitor3.83×Home & Garden
Nasal cavity4.46×Health
Isometric exercise4.34×Sports
Temple Grandin3.33×Literature
9NEWS (KUSA)2.13×Movies & TV
Evan Tanner16.6×Sports
Glasgow, Kentucky11.42×Travel & Leisure
edureka15.49×Business & Career
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macramé audience
TraitClusterScore
SustainabilityBALANCE6.12
Urban LifestyleOPEN2.19
Healthy LifestyleBALANCE2
Luxury OrientationPREMIUM1.94
MindfulnessBALANCE1.75
Design AffinityPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Macramé
CountryShare
United States25.6%
United Kingdom9.4%
Brazil8.1%

See Macramé audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Macramé have in United States?

Macramé has an estimated audience of 2,839,583 people in United States, concentrated in California and Texas.

What is the gender split and age of Macramé fans?

88.6% of Macramé fans are female, 11.4% are male, with an average age of 38.5 years.

Which brands do Macramé fans like most?

Macramé fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Macramé fans live in United States?

Macramé fans in United States are most concentrated in California (reach 279,836), Texas (reach 202,476), and Florida (reach 160,370). These three regions account for the largest share of the active audience.

What other brands do Macramé fans also like?

Beyond Macramé itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), The Historian (16.48×), and Product design (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macramé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.