Madison, New Jersey Audience in United States

Madison, New Jersey logo

Madison, New Jersey has an estimated audience of 754,725 people in United States. 65.3% are female, 34.7% are male, average age 43.5. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Sinaloa, Google Analytics, JBS USA, The Tree of Life (film), Mad About You.

The average Madison, New Jersey fan in United States is 43.5 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Sinaloa, Google Analytics, JBS USA, with strongest over-indexing on Sinaloa (1.56× the country average). Demographically, the Madison, New Jersey audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Madison, New Jersey fans

Demographic split for Madison, New Jersey audience in United States
MetricValue
Female65.3%
Male34.7%
Average age43.5
Estimated audience size754,725

Audience persona

The typical Madison, New Jersey fan in United States is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Madison, New Jersey in United States
RegionReachAffinity
New Jersey182,7699.52×
New York109,7382.6×
Pennsylvania40,7521.6×
California37,7670.46×
Florida28,4590.56×
Texas21,6520.33×
Massachusetts16,4961.11×
Virginia14,5660.79×
Illinois13,8030.55×
Connecticut12,5741.66×
Maryland12,1130.93×
North Carolina11,0140.49×
Ohio10,4920.45×
Georgia9,2620.4×
Michigan7,8340.4×
Arizona5,9120.38×
Washington5,9110.39×
Tennessee5,8560.39×
Colorado5,6910.48×
Wisconsin5,6670.5×
Indiana5,6650.41×
Minnesota4,8520.45×
South Carolina4,7570.42×
Missouri4,4890.37×
Mississippi4,0510.65×
Oregon3,9620.46×
Alabama3,6320.34×
Louisiana3,6020.37×
Arkansas3,5990.58×
Oklahoma3,5200.42×
Kentucky3,4640.37×
Washington, District of Columbia3,4411.52×
West Virginia3,3440.95×
Maine3,1031.15×
Kansas3,0890.52×
Idaho3,0880.82×
Hawaii2,9500.91×
Iowa2,9330.47×
Montana2,9091.39×
Nevada2,8990.4×
South Dakota2,8721.65×
Utah2,8450.42×
North Dakota2,7961.8×
Delaware2,7801.34×
New Hampshire2,7560.93×
Wyoming2,7062.42×
Nebraska2,6980.71×
New Mexico2,6840.71×
Rhode Island2,6611.11×
Vermont2,6171.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madison, New Jersey audience
BrandAffinityCategory
Sinaloa1.56×Travel & Leisure
Google Analytics2.06×Internet & Social Media
JBS USA3.77×Food & Beverages
The Tree of Life (film)1.69×Movies & TV
Mad About You1.57×Movies & TV
Food quality1.51×Food & Beverages
WFLA-TV1.94×Movies & TV
IWeb1.93×
Nasi goreng4.02×Food & Beverages
John Key2.18×Politics & Society
John Stuart Mill1.55×Politics & Society
Gran Chaco2.75×Travel & Leisure
Cagayan1.69×Travel & Leisure
John Gray (U.S. author)1.61×Literature
WPVI-TV1.71×Movies & TV
James Butler (American football)1.92×Sports
Zazen1.99×Politics & Society
Summer Days (And Summer Nights!!)1.59×Music & Radio
cake decorating shop1.98×Food & Beverages
KYW-TV1.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madison, New Jersey audience
TraitClusterScore
Career OrientationPOWER2.07
DIY MentalityTHRILL1.68
Community OrientationOPEN1.27
Need for SecurityCONSERVATISM1.21
Quality AwarenessPREMIUM1.21
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Madison, New Jersey
CountryShare
United States76.7%
Canada9.7%
Portugal3.9%

See Madison, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Madison, New Jersey have in United States?

Madison, New Jersey has an estimated audience of 754,725 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Madison, New Jersey fans?

65.3% of Madison, New Jersey fans are female, 34.7% are male, with an average age of 43.5 years.

Which brands do Madison, New Jersey fans like most?

Madison, New Jersey fans show strongest brand affinity for Sinaloa (1.56×), Google Analytics (2.06×), and JBS USA (3.77×) over the country average.

Where do Madison, New Jersey fans live in United States?

Madison, New Jersey fans in United States are most concentrated in New Jersey (reach 182,769), New York (reach 109,738), and Pennsylvania (reach 40,752). These three regions account for the largest share of the active audience.

What other brands do Madison, New Jersey fans also like?

Beyond Madison, New Jersey itself, the audience over-indexes on Google Analytics (2.06×), JBS USA (3.77×), The Tree of Life (film) (1.69×), and Mad About You (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.