Marcus Mariota Audience in United States

Marcus Mariota logo

Marcus Mariota has an estimated audience of 1,764,319 people in United States. 24.5% are female, 75.5% are male, average age 36.4. Top regions: California, Texas, Oregon. Top brand affinities: Alaska, Justice, Graham Greene, JDSU, Gauri Khan.

The average Marcus Mariota fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Alaska, Justice, Graham Greene, with strongest over-indexing on Alaska (2.77× the country average). Demographically, the Marcus Mariota audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Marcus Mariota fans

Demographic split for Marcus Mariota audience in United States
MetricValue
Female24.5%
Male75.5%
Average age36.4
Estimated audience size1,764,319

Audience persona

The typical Marcus Mariota fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Marcus Mariota in United States
RegionReachAffinity
California130,7000.67×
Texas105,2420.69×
Oregon92,8754.59×
Florida72,7270.61×
Virginia70,2161.63×
Hawaii69,4969.16×
Maryland52,1501.72×
New York49,2720.5×
Tennessee49,2391.39×
Pennsylvania44,5140.75×
Georgia43,1410.79×
Washington40,5001.14×
North Carolina40,3090.76×
Ohio39,4520.73×
Illinois38,3970.65×
Michigan30,7680.67×
Arizona28,9240.8×
New Jersey27,4290.61×
Colorado21,2920.77×
Missouri20,2970.71×
South Carolina20,1150.76×
Indiana19,8230.62×
Alabama19,6750.8×
Massachusetts18,7480.54×
Minnesota17,1620.68×
Wisconsin16,9610.64×
Nevada15,9330.93×
Louisiana15,2720.67×
Kentucky13,3430.6×
Oklahoma11,2290.57×
Kansas11,1610.8×
Utah10,8060.68×
Iowa10,3930.71×
Connecticut10,0150.57×
Mississippi9,3180.64×
Idaho8,9871.02×
Arkansas8,8520.61×
Washington, District of Columbia7,4441.4×
Nebraska6,4590.73×
West Virginia6,2560.76×
New Mexico5,9700.67×
Delaware4,1360.85×
Montana3,9510.81×
New Hampshire3,1600.45×
Alaska3,1330.83×
Maine2,9200.46×
South Dakota2,7950.69×
Rhode Island2,6640.47×
North Dakota2,3150.64×
Wyoming1,5650.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marcus Mariota audience
BrandAffinityCategory
Alaska2.77×Travel & Leisure
Justice3.49×Politics & Society
Graham Greene5.49×Literature
JDSU2.67×Business & Career
Gauri Khan15.94×Movies & TV
Nick Jr. (Australia)6.06×Kids & Family
Graham Greene (actor)3.66×
Roy Wood, Jr.9.11×Movies & TV
Chili con carne4.56×Food & Beverages
Consequence (rapper)3.39×Music & Radio
Finding Your Roots5.08×Movies & TV
Ulysses S. Grant2.43×Politics & Society
Mortgage insurance1.56×Business & Career
Shelby Foote4.02×Literature
Cal Ripken, Jr.4.65×Sports
Ken Griffey Jr.2.29×Sports
Voltron: Legendary Defender4.46×Movies & TV
WSVN1.97×Movies & TV
Fernando Valenzuela3.08×Sports
Portia de Rossi1.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marcus Mariota audience
TraitClusterScore
Early Adopter MentalityPOWER1.22
TravellingTHRILL1.14
Sports ActivityPOWER1.05
Risk AppetiteTHRILL1
Social Media UsageJOY0.96
Need for SecurityCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Marcus Mariota
CountryShare
United States98.0%
Germany1.7%
Italy0.3%

See Marcus Mariota audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Marcus Mariota have in United States?

Marcus Mariota has an estimated audience of 1,764,319 people in United States, concentrated in California and Texas.

What is the gender split and age of Marcus Mariota fans?

24.5% of Marcus Mariota fans are female, 75.5% are male, with an average age of 36.4 years.

Which brands do Marcus Mariota fans like most?

Marcus Mariota fans show strongest brand affinity for Alaska (2.77×), Justice (3.49×), and Graham Greene (5.49×) over the country average.

Where do Marcus Mariota fans live in United States?

Marcus Mariota fans in United States are most concentrated in California (reach 130,700), Texas (reach 105,242), and Oregon (reach 92,875). These three regions account for the largest share of the active audience.

What other brands do Marcus Mariota fans also like?

Beyond Marcus Mariota itself, the audience over-indexes on Justice (3.49×), Graham Greene (5.49×), JDSU (2.67×), and Gauri Khan (15.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marcus Mariota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.