Men in Black II Audience in United States

Men in Black II logo

Men in Black II has an estimated audience of 381,158 people in United States. 39.0% are female, 61.0% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Monogram, WESH, Winemaking, Panama, Graham Greene.

The average Men in Black II fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, WESH, Winemaking, with strongest over-indexing on Monogram (3.72× the country average). Demographically, the Men in Black II audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Men in Black II fans

Demographic split for Men in Black II audience in United States
MetricValue
Female39.0%
Male61.0%
Average age34.6
Estimated audience size381,158

Audience persona

The typical Men in Black II fan in United States is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Men in Black II in United States
RegionReachAffinity
California40,2700.96×
Texas35,2401.08×
Florida23,8800.93×
New York19,1450.9×
Ohio12,7171.08×
Pennsylvania12,4180.97×
Illinois11,7550.93×
Georgia11,3500.97×
North Carolina10,6530.93×
Michigan10,6101.06×
Virginia8,6730.93×
Arizona8,1311.04×
Washington7,9921.05×
Indiana7,8011.12×
New Jersey7,7920.8×
Tennessee7,7871.02×
Missouri7,2451.18×
Colorado6,7511.12×
Wisconsin5,9121.03×
Massachusetts5,8380.78×
Maryland5,5150.84×
South Carolina5,4430.95×
Oklahoma5,2881.25×
Kentucky5,2051.09×
Alabama5,1660.97×
Minnesota5,1590.94×
Louisiana5,0001.02×
Oregon4,5731.05×
Nevada4,0031.09×
Utah3,8231.12×
Iowa3,6241.15×
Arkansas3,5191.12×
Kansas3,3931.13×
Connecticut3,2040.84×
Mississippi2,9660.94×
New Mexico2,5171.32×
Idaho2,2031.15×
Nebraska2,1411.12×
West Virginia1,8051.02×
New Hampshire1,4000.93×
Hawaii1,3240.81×
Montana1,2871.22×
Maine1,2440.91×
South Dakota9601.09×
Rhode Island8900.73×
Delaware8770.83×
North Dakota7750.99×
Alaska7490.92×
Washington, District of Columbia7460.65×
Wyoming6531.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men in Black II audience
BrandAffinityCategory
Monogram3.72×Home & Garden
WESH2.67×Movies & TV
Winemaking2.38×Food & Beverages
Panama1.64×Travel & Leisure
Graham Greene2.66×Literature
Atkins diet2.09×Health
Mortgage insurance1.74×Business & Career
Chili con carne3.08×Food & Beverages
Hauptschule5.27×Kids & Family
Zach Ertz2.93×Sports
Mike Conley, Jr.3.09×Sports
Google Analytics1.61×Internet & Social Media
WSVN2.31×Movies & TV
Endless Space7.86×Games
Eyelashes Regrow5.19×Beauty & Wellness
Nielsen Corporation6×Business & Career
Fox & Friends1.56×Movies & TV
Chanticleer (ensemble)4.15×Music & Radio
Temple Grandin2.17×Literature
Nick Jr. (Australia)2.49×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men in Black II audience
TraitClusterScore
Early Adopter MentalityPOWER2.09
TraditionCONSERVATISM1.75
Risk AppetiteTHRILL1.5
SpiritualityBALANCE1.38
Urban LifestyleOPEN1.31
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Men in Black II
CountryShare
United States36.1%
Germany13.9%
United Kingdom10.2%

See Men in Black II audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Men in Black II have in United States?

Men in Black II has an estimated audience of 381,158 people in United States, concentrated in California and Texas.

What is the gender split and age of Men in Black II fans?

39.0% of Men in Black II fans are female, 61.0% are male, with an average age of 34.6 years.

Which brands do Men in Black II fans like most?

Men in Black II fans show strongest brand affinity for Monogram (3.72×), WESH (2.67×), and Winemaking (2.38×) over the country average.

Where do Men in Black II fans live in United States?

Men in Black II fans in United States are most concentrated in California (reach 40,270), Texas (reach 35,240), and Florida (reach 23,880). These three regions account for the largest share of the active audience.

What other brands do Men in Black II fans also like?

Beyond Men in Black II itself, the audience over-indexes on WESH (2.67×), Winemaking (2.38×), Panama (1.64×), and Graham Greene (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.