Michigan's Adventure Audience in United States
Michigan's Adventure has an estimated audience of 390,258 people in United States. 75.5% are female, 24.5% are male, average age 33.1. Top brand affinities: JTV (Indonesia), Laguna (province), Saving, Mortgage insurance, Fox & Friends.
Top brand affinities include JTV (Indonesia), Laguna (province), Saving, with strongest over-indexing on JTV (Indonesia) (10.13× the country average). Demographically, the Michigan's Adventure audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Type: Brand
Demographics of Michigan's Adventure fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 33.1 |
| Estimated audience size | 390,258 |
Audience persona
The typical Michigan's Adventure fan in United States is more female, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for JTV (Indonesia).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JTV (Indonesia) | 10.13× | |
| Laguna (province) | 17.72× | |
| Saving | 2.43× | Business & Career |
| Mortgage insurance | 1.6× | Business & Career |
| Fox & Friends | 1.56× | Movies & TV |
| English literature | 1.83× | Literature |
| Picnic | 1.83× | Kids & Family |
| Arnold Palmer | 1.59× | Sports |
| International University of Business Agriculture and Technology | 2.44× | Business & Career |
| Gaelic football | 1.57× | Sports |
| JcrOffroad | 5.22× | Shopping |
| Brian Grazer | 5.75× | Movies & TV |
| Mike Conley, Jr. | 1.7× | Sports |
| Buenavista (Madrid) | 1.58× | Travel & Leisure |
| Jabberwocky (band) | 1.66× | Music & Radio |
| Jorja Fox | 2.68× | Movies & TV |
| Lindsey Shaw | 1.65× | Movies & TV |
| Assassin's Creed: Brotherhood | 1.75× | Games |
| Ural Mountains | 1.91× | Travel & Leisure |
| Gary Clark, Jr. | 1.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Price Sensitivity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.21 |
| Career Orientation | POWER | 1.14 |
| DIY Mentality | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.2% |
| Italy | 0.0% |
See Michigan's Adventure audiences in other countries
More audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Michigan's Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.