Mid-Atlantic states Audience in United States
Mid-Atlantic states has an estimated audience of 6,478,602 people in United States. 56.9% are female, 43.1% are male, average age 40.9. Top brand affinities: Google Wallet, Google Analytics, Jonathan Davis, Kerala, Graham Greene (actor).
Top brand affinities include Google Wallet, Google Analytics, Jonathan Davis, with strongest over-indexing on Google Wallet (3.63× the country average). Demographically, the Mid-Atlantic states audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Mid-Atlantic states fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 6,478,602 |
Audience persona
The typical Mid-Atlantic states fan in United States is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Google Wallet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 3.63× | Technology & Electronics |
| Google Analytics | 2.45× | Internet & Social Media |
| Jonathan Davis | 4.45× | Music & Radio |
| Kerala | 1.9× | Travel & Leisure |
| Graham Greene (actor) | 1.63× | |
| Nasal cavity | 1.51× | Health |
| Food quality | 1.98× | Food & Beverages |
| Bulacan | 1.96× | Travel & Leisure |
| John Key | 2.66× | Politics & Society |
| Nasi goreng | 4.18× | Food & Beverages |
| Cal Ripken, Jr. | 1.57× | Sports |
| John James Audubon | 2.1× | Literature |
| Otto Graham | 1.94× | Sports |
| Academy Award for Best Production Design | 1.59× | Movies & TV |
| Golden Gate | 2.44× | Games |
| Paul Graham (computer programmer) | 1.73× | Technology & Electronics |
| Iztaccihuatl | 2.21× | |
| The Joseph Smith Papers | 2.95× | Literature |
| Robert Graves | 1.89× | Literature |
| Flattop grill | 1.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Career Orientation | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.27 |
| Travelling | THRILL | 1.22 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.7% |
| Italy | 1.4% |
| United Kingdom | 0.7% |
See Mid-Atlantic states audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mid-Atlantic states. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.